Jiemin Looi
Biographic Data
| ID | 4908345 |
|---|---|
| NAME | Jiemin Looi |
| GIVEN NAMES | Jiemin |
| FAMILY NAME | Looi |
| SIGNATURE | LOOI J |
| AFFILIATIONS | The University of Texas at Austin |
| ORCID | 0000-0002-9584-2483 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 13 |
| WORKS AS AUTHOR | 12 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Disclosing vulnerability on social media
How do audiences perceive communicators’ vulnerable self-disclosures online, especially when communicators claim to have bounced back from past setbacks? Some scholars posit that disclosing vulnerability allows communicators to reveal core aspects of themselves and signal trust/liking towards an audience, thereby accruing greater perceived authenticity and favorable interpersonal outcomes. Others argue disclosing vulnerability is performative and…
A Meta-Analytic Comparison of Human Influencers and Virtual Influencers Across Different Levels of Human-Likeness
Virtual influencers (VIs) mimic how human influencers (HIs) persuade consumers. This meta-analysis (n = 46 experimental studies) compares the persuasiveness of HIs and VIs, including human-like (HVIs) and anime-like (AVIs) appearances. VIs were less persuasive than HIs in source and message attitudes, but matched HIs in message perceptions, behavioral intentions, and actual behaviors. VIs were less persuasive than HIs when their follower counts w…
Protective Self-Presentation for Audiences with Interdependent Self-Construals on Ephemeral Platforms
Humblebragging is conceptualized as a form of protective self-presentation that utilizes complaints or humility to avoid social penalties. Across two online experiments, participants viewed a fictitious person’s self-promotion attempt on Instagram, which differed in terms of self-presentation type (positive self-presentation vs. humblebragging) and message ephemerality (persistent vs. ephemeral). Results indicated that people who positively self-…
Sponsorship Disclosure in Virtual Influencer Marketing
This study evaluates how sponsorship disclosure affects users’ parasocial interaction with virtual influencers (VIs). Sentiment analysis of 48,147 comments (sponsored = 20,411, non-sponsored = 27,736) indicated that users expressed more positive sentiment toward the VI’s sponsorship disclosure. Topic modeling revealed that, regardless of sponsorship disclosure, users were confused about the VI’s identity and expressed mixed emotions. Users also b…
Life Transitions Influence Response to Ad Repetition
This research examines how the context of a life transition influences response to ad repetition. Four experiments show that consumers in a life transition (vs. not in a life transition) exhibit sustained ad enjoyment and favorable brand attitudes after multiple exposures to the same ad. When faced with the uncertainty inherent in life transitions, consumers choose to exploit predictable benefits from a pleasurable repeat advertising experience (…
Virtual humans as social actors
Scientists as public communicators
This study identifies the outreach activities that scientists engage in, as well as their perceived motivations and barriers towards such activities. It examines the forms of communication training that Singapore-based scientists have undergone and the types of communication training they would like to receive. Five focus groups were conducted with scientists across scientific disciplines from public universities and research institutes who engag…
Comparing the knowledge gap hypothesis in the United States and Singapore
This study examines the knowledge gap hypothesis in the United States and Singapore in the context of nanotechnology. This study proposes that academic discipline serves as a better indicator than education levels in predicting nanotechnology knowledge gaps. To reflect the contemporary media landscape, this study examines how attention to online media and documentaries alongside traditional news outlets affect individuals’ nanotechnology knowledg…
Care, competency, or honesty? Framing emergency preparedness messages and risks for nuclear energy in Singapore
Science Literacy or Value Predisposition? A Meta-Analysis of Factors Predicting Public Perceptions of Benefits, Risks, and Acceptance of Nuclear Energy
Nuclear energy is widely regarded as a controversial technology that polarizes public opinion. Guided by the scientific literacy and cognitive miser models, this study systematically identified and examined the magnitude of the effects of 19 predictors on public perceptions of benefits, risks, and acceptance of nuclear energy. We meta-analysed 34 empirical studies, representing a total sample of 32,938 participants and 129 independent correlation…
Public engagement by researchers of different disciplines in Singapore
Guided by neo-institutional theory, this study compares how researchers from science, technology, engineering, and math disciplines differ from researchers from the arts, humanities, and social sciences fields in terms of how macro- and meso-level concerns shaped their willingness to conduct public engagement. Focus group discussions conducted among researchers based in Singapore revealed that science, technology, engineering, and math and arts, …
Online, offline, or word-of-mouth? Complementary media usage patterns and credibility perceptions of nuclear energy information in Southeast Asia
Virtual humans as social actors
Public engagement by researchers of different disciplines in Singapore
Guided by neo-institutional theory, this study compares how researchers from science, technology, engineering, and math disciplines differ from researchers from the arts, humanities, and social sciences fields in terms of how macro- and meso-level concerns shaped their willingness to conduct public engagement. Focus group discussions conducted among researchers based in Singapore revealed that science, technology, engineering, and math and arts, …
Online, offline, or word-of-mouth? Complementary media usage patterns and credibility perceptions of nuclear energy information in Southeast Asia
Online, offline, or word-of-mouth? Complementary media usage patterns and credibility perceptions of nuclear energy information in Southeast Asia
Science Literacy or Value Predisposition? A Meta-Analysis of Factors Predicting Public Perceptions of Benefits, Risks, and Acceptance of Nuclear Energy
Nuclear energy is widely regarded as a controversial technology that polarizes public opinion. Guided by the scientific literacy and cognitive miser models, this study systematically identified and examined the magnitude of the effects of 19 predictors on public perceptions of benefits, risks, and acceptance of nuclear energy. We meta-analysed 34 empirical studies, representing a total sample of 32,938 participants and 129 independent correlation…
Public engagement by researchers of different disciplines in Singapore
Guided by neo-institutional theory, this study compares how researchers from science, technology, engineering, and math disciplines differ from researchers from the arts, humanities, and social sciences fields in terms of how macro- and meso-level concerns shaped their willingness to conduct public engagement. Focus group discussions conducted among researchers based in Singapore revealed that science, technology, engineering, and math and arts, …
Scientists as public communicators
This study identifies the outreach activities that scientists engage in, as well as their perceived motivations and barriers towards such activities. It examines the forms of communication training that Singapore-based scientists have undergone and the types of communication training they would like to receive. Five focus groups were conducted with scientists across scientific disciplines from public universities and research institutes who engag…
Comparing the knowledge gap hypothesis in the United States and Singapore
This study examines the knowledge gap hypothesis in the United States and Singapore in the context of nanotechnology. This study proposes that academic discipline serves as a better indicator than education levels in predicting nanotechnology knowledge gaps. To reflect the contemporary media landscape, this study examines how attention to online media and documentaries alongside traditional news outlets affect individuals’ nanotechnology knowledg…
Care, competency, or honesty? Framing emergency preparedness messages and risks for nuclear energy in Singapore
Virtual humans as social actors
Protective Self-Presentation for Audiences with Interdependent Self-Construals on Ephemeral Platforms
Humblebragging is conceptualized as a form of protective self-presentation that utilizes complaints or humility to avoid social penalties. Across two online experiments, participants viewed a fictitious person’s self-promotion attempt on Instagram, which differed in terms of self-presentation type (positive self-presentation vs. humblebragging) and message ephemerality (persistent vs. ephemeral). Results indicated that people who positively self-…
Sponsorship Disclosure in Virtual Influencer Marketing
This study evaluates how sponsorship disclosure affects users’ parasocial interaction with virtual influencers (VIs). Sentiment analysis of 48,147 comments (sponsored = 20,411, non-sponsored = 27,736) indicated that users expressed more positive sentiment toward the VI’s sponsorship disclosure. Topic modeling revealed that, regardless of sponsorship disclosure, users were confused about the VI’s identity and expressed mixed emotions. Users also b…
Life Transitions Influence Response to Ad Repetition
This research examines how the context of a life transition influences response to ad repetition. Four experiments show that consumers in a life transition (vs. not in a life transition) exhibit sustained ad enjoyment and favorable brand attitudes after multiple exposures to the same ad. When faced with the uncertainty inherent in life transitions, consumers choose to exploit predictable benefits from a pleasurable repeat advertising experience (…
Disclosing vulnerability on social media
How do audiences perceive communicators’ vulnerable self-disclosures online, especially when communicators claim to have bounced back from past setbacks? Some scholars posit that disclosing vulnerability allows communicators to reveal core aspects of themselves and signal trust/liking towards an audience, thereby accruing greater perceived authenticity and favorable interpersonal outcomes. Others argue disclosing vulnerability is performative and…
A Meta-Analytic Comparison of Human Influencers and Virtual Influencers Across Different Levels of Human-Likeness
Virtual influencers (VIs) mimic how human influencers (HIs) persuade consumers. This meta-analysis (n = 46 experimental studies) compares the persuasiveness of HIs and VIs, including human-like (HVIs) and anime-like (AVIs) appearances. VIs were less persuasive than HIs in source and message attitudes, but matched HIs in message perceptions, behavioral intentions, and actual behaviors. VIs were less persuasive than HIs when their follower counts w…
Psychology (9 works) · Political science (6 works) · Perception (5 works) · Public relations (5 works) · Business (4 works) · Climate Change Communication and Perception (4 works) · Sociology (4 works) · Engineering (3 works) · Marketing (3 works) · Media Influence and Health (3 works)