Bruce E Pinkleton
Biographic Data
| ID | 4908562 |
|---|---|
| NAME | Bruce E Pinkleton |
| GIVEN NAMES | Bruce E |
| FAMILY NAME | Pinkleton |
| SIGNATURE | PINKLETON B E |
| AFFILIATIONS | Washington State University |
| VERIFIED | No |
| TOTAL WORKS | 17 |
| TOTAL CITATIONS | 72 |
| AUTHOR COUNT | 17 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1990 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 4 |
Processing of Sexual Media Messages Improves Due to Media Literacy Effects on Perceived Message Desirability
This study tested the double-edged desirability hypothesis to investigate whether a lack of reduction in desirability perceptions signified failure of a media literacy intervention to reduce the appeal of sexual portrayals or whether it instead represented an improved awareness of message-design techniques and, therefore, a successful intervention. Data from two media literacy curriculum evaluations, both pretest–posttest quasi-experiments with c…
Assessing Effects of a Media Literacy-Based Intervention on US Adolescents' Responses to and Interpretations of Sexual Media Messages
This study, a pretest-posttest quasi-experiment conducted in the field (n = 1098), examined a media literacy curriculum to determine its influence on adolescents' responses to and interpretations of sexual media messages. Main effects were confirmed on seven of eight dependent variables tested. Treatment-group participants increased their understanding that media influence teens' decisions regarding sex and media depictions often misrepresent sex…
Modeling the Effects of Political Information Source Use and Online Expression on Young Adults’ Political Efficacy
This online survey conducted at a public university in the Northwest (N = 434) examines the influence of political involvement, information source attention, and online political discussion on young adults’ political efficacy. A factor analysis indicated that political information sources loaded into three factors including conventional and online hard news media such as newspapers, opinion and social media such as blogs or social networking webs…
Celebrity Endorsements and Their Potential to Motivate Young Voters
Although scholars have long indicated concern regarding disaffected young voters, the 2004 presidential election tallied record turnout among this age group. This study explored how and why celebrity-endorsed, get-out-the-vote campaigns may have helped to persuade young voters aged 18 to 24 to participate in an election campaign by examining campaign influence on individual decision-making factors. During the fall semester of 2004, a convenience …
The Locus of Message Meaning: Differences between Trained Coders and Untrained Message Recipients in the Analysis of Alcoholic Beverage Advertising
Media scholars often warn against inferring effects when examining media content because message meaning depends on the interpretations of message receivers. Unfortunately, typical message receivers and trained coders conducting content analyses are likely to perceive messages differently because of varying perspectives and processing strategies. Accordingly, this study examined the extent to which trained coders and untrained message receivers c…
Media Perceptions and Public Affairs Apathy in the Politically Inexperienced
Although eligible to vote, college-age citizens are notorious for their failure to engage in even the most basic forms of public affairs participation. A survey (N = 420) conducted during the final days of the fall 2000 presidential election campaign examined associations between young adults' political apathy and their perceptions and use of the media. Study results indicated that participants' involvement, efficacy, and television news use-meas…
Exploring Relationships Among Media Use Frequency, Perceived Media Importance, and Media Satisfaction in Political Disaffection and Efficacy
The results of a telephone survey of registered voters in Washington state explored the ways in which citizens' media exposure, perceptions of media importance, and media performance satisfaction associate with political disaffection and efficacy. The study tested 2 alternate models, 1 that included media satisfaction measures to predict citizens' levels of political disaffection and efficacy, and 1 that included only media use frequency and perc…
Individual Motivations in Political Decision Making: A Reply to Grandjean and Proffitt
Individual Motivations and Information Source Relevance in Political Decision Making
This study explored citizens' political involvement, their attention to candidates ' issue stands or personal qualities, and their evaluations of the relevance of different sources of information to political decision making. A telephone survey of a random sample (N = 420) of registered voters in a Southwestern city indicated that involvement did not associate with evaluations of the relevance of newspapers or television news to political decisio…
The Relation Between Media Content Evaluations and Political Disaffection
A probability sample of 592 Washington state voters during the month prior to the 1996presidential election was used to assess registered voters 'levels of involvement, confidence in the media's representations of reality, and political disaffection. Perceptions of incompleteness were associated with amplified feelings of cynicism. Perceptions of oversimplification were associated with increased negativism but were also associated with increased …
Individual Motivations and Information Source Relevance in Political Decision Making
The Relation Between Media Content Evaluations and Political Disaffection
Relationships of media use and political disaffection to political efficacy and voting behavior
A random telephone survey (N=582) of Washington state voters conducted in November 1994 examines relationships among mass media use, specific aspects of political disaffection, political efficacy and participation. Results suggest that negativism toward media campaign coverage reduces media use and that cynicism toward the political system reduces political efficacy. Negativism and media use also are negatively related to cynicism. Contrary to co…
Effects of print comparative political advertising on political decision-making and participation
An experiment examined intended and unintended effects of print comparative political advertising on political decision-making, voting preferences, and situational election involvement. Results suggested that comparative advertising reduces targeted-candidate voting preferences while avoiding most forms of voter backlash. Voter backlash was evidenced, however, in participants' perceptions that the sponsoring candidate was mean-spirited. Comparati…
Effects of Print Comparative Political Advertising on Political Decision-Making and Participation
An experiment examined intended and unintended effects of print comparative political advertising on political decision-making, voting preferences, and situational election involvement. Results suggested that comparative advertising reduces targeted-candidate voting preferences while avoiding most forms of voter backlash. Voter backlash was evidenced, however, in participants' perceptions that the sponsoring candidate was mean-spirited. Comparati…
The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration
Currently, political candidates employ a mix of strategies that includes the use of comparative advertising as a means of communicating negative information about an opponent to prospective voters while avoiding the stigma attached to purely negative “attack” advertising. An experiment was conducted to determine the effects of negative comparative political advertising on candidate and advertising evaluations. The results indicate that negative c…
Effects of negative political advertising on the political process
An experiment was conducted to explore the effects of negative political advertising on several variables important to the political process. Results indicated that negative commercials may lead to greater candidate image discrimination and greater attitude polarization than their positive counterparts. Negative and positive commercials did not differ, however, in their effects on involvement in the election, communication behavior regarding the …
Celebrity Endorsements and Their Potential to Motivate Young Voters
Although scholars have long indicated concern regarding disaffected young voters, the 2004 presidential election tallied record turnout among this age group. This study explored how and why celebrity-endorsed, get-out-the-vote campaigns may have helped to persuade young voters aged 18 to 24 to participate in an election campaign by examining campaign influence on individual decision-making factors. During the fall semester of 2004, a convenience …
Media Perceptions and Public Affairs Apathy in the Politically Inexperienced
Although eligible to vote, college-age citizens are notorious for their failure to engage in even the most basic forms of public affairs participation. A survey (N = 420) conducted during the final days of the fall 2000 presidential election campaign examined associations between young adults' political apathy and their perceptions and use of the media. Study results indicated that participants' involvement, efficacy, and television news use-meas…
Exploring Relationships Among Media Use Frequency, Perceived Media Importance, and Media Satisfaction in Political Disaffection and Efficacy
The results of a telephone survey of registered voters in Washington state explored the ways in which citizens' media exposure, perceptions of media importance, and media performance satisfaction associate with political disaffection and efficacy. The study tested 2 alternate models, 1 that included media satisfaction measures to predict citizens' levels of political disaffection and efficacy, and 1 that included only media use frequency and perc…
Modeling the Effects of Political Information Source Use and Online Expression on Young Adults’ Political Efficacy
This online survey conducted at a public university in the Northwest (N = 434) examines the influence of political involvement, information source attention, and online political discussion on young adults’ political efficacy. A factor analysis indicated that political information sources loaded into three factors including conventional and online hard news media such as newspapers, opinion and social media such as blogs or social networking webs…
The Relation Between Media Content Evaluations and Political Disaffection
A probability sample of 592 Washington state voters during the month prior to the 1996presidential election was used to assess registered voters 'levels of involvement, confidence in the media's representations of reality, and political disaffection. Perceptions of incompleteness were associated with amplified feelings of cynicism. Perceptions of oversimplification were associated with increased negativism but were also associated with increased …
The Locus of Message Meaning: Differences between Trained Coders and Untrained Message Recipients in the Analysis of Alcoholic Beverage Advertising
Media scholars often warn against inferring effects when examining media content because message meaning depends on the interpretations of message receivers. Unfortunately, typical message receivers and trained coders conducting content analyses are likely to perceive messages differently because of varying perspectives and processing strategies. Accordingly, this study examined the extent to which trained coders and untrained message receivers c…
Processing of Sexual Media Messages Improves Due to Media Literacy Effects on Perceived Message Desirability
This study tested the double-edged desirability hypothesis to investigate whether a lack of reduction in desirability perceptions signified failure of a media literacy intervention to reduce the appeal of sexual portrayals or whether it instead represented an improved awareness of message-design techniques and, therefore, a successful intervention. Data from two media literacy curriculum evaluations, both pretest–posttest quasi-experiments with c…
Individual Motivations and Information Source Relevance in Political Decision Making
This study explored citizens' political involvement, their attention to candidates ' issue stands or personal qualities, and their evaluations of the relevance of different sources of information to political decision making. A telephone survey of a random sample (N = 420) of registered voters in a Southwestern city indicated that involvement did not associate with evaluations of the relevance of newspapers or television news to political decisio…
Effects of negative political advertising on the political process
An experiment was conducted to explore the effects of negative political advertising on several variables important to the political process. Results indicated that negative commercials may lead to greater candidate image discrimination and greater attitude polarization than their positive counterparts. Negative and positive commercials did not differ, however, in their effects on involvement in the election, communication behavior regarding the …
The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration
Currently, political candidates employ a mix of strategies that includes the use of comparative advertising as a means of communicating negative information about an opponent to prospective voters while avoiding the stigma attached to purely negative “attack” advertising. An experiment was conducted to determine the effects of negative comparative political advertising on candidate and advertising evaluations. The results indicate that negative c…
Relationships of media use and political disaffection to political efficacy and voting behavior
A random telephone survey (N=582) of Washington state voters conducted in November 1994 examines relationships among mass media use, specific aspects of political disaffection, political efficacy and participation. Results suggest that negativism toward media campaign coverage reduces media use and that cynicism toward the political system reduces political efficacy. Negativism and media use also are negatively related to cynicism. Contrary to co…
Effects of print comparative political advertising on political decision-making and participation
An experiment examined intended and unintended effects of print comparative political advertising on political decision-making, voting preferences, and situational election involvement. Results suggested that comparative advertising reduces targeted-candidate voting preferences while avoiding most forms of voter backlash. Voter backlash was evidenced, however, in participants' perceptions that the sponsoring candidate was mean-spirited. Comparati…
Effects of Print Comparative Political Advertising on Political Decision-Making and Participation
An experiment examined intended and unintended effects of print comparative political advertising on political decision-making, voting preferences, and situational election involvement. Results suggested that comparative advertising reduces targeted-candidate voting preferences while avoiding most forms of voter backlash. Voter backlash was evidenced, however, in participants' perceptions that the sponsoring candidate was mean-spirited. Comparati…
Individual Motivations and Information Source Relevance in Political Decision Making
This study explored citizens' political involvement, their attention to candidates ' issue stands or personal qualities, and their evaluations of the relevance of different sources of information to political decision making. A telephone survey of a random sample (N = 420) of registered voters in a Southwestern city indicated that involvement did not associate with evaluations of the relevance of newspapers or television news to political decisio…
The Relation Between Media Content Evaluations and Political Disaffection
A probability sample of 592 Washington state voters during the month prior to the 1996presidential election was used to assess registered voters 'levels of involvement, confidence in the media's representations of reality, and political disaffection. Perceptions of incompleteness were associated with amplified feelings of cynicism. Perceptions of oversimplification were associated with increased negativism but were also associated with increased …
Individual Motivations and Information Source Relevance in Political Decision Making
The Relation Between Media Content Evaluations and Political Disaffection
Individual Motivations in Political Decision Making: A Reply to Grandjean and Proffitt
Exploring Relationships Among Media Use Frequency, Perceived Media Importance, and Media Satisfaction in Political Disaffection and Efficacy
The results of a telephone survey of registered voters in Washington state explored the ways in which citizens' media exposure, perceptions of media importance, and media performance satisfaction associate with political disaffection and efficacy. The study tested 2 alternate models, 1 that included media satisfaction measures to predict citizens' levels of political disaffection and efficacy, and 1 that included only media use frequency and perc…
Media Perceptions and Public Affairs Apathy in the Politically Inexperienced
Although eligible to vote, college-age citizens are notorious for their failure to engage in even the most basic forms of public affairs participation. A survey (N = 420) conducted during the final days of the fall 2000 presidential election campaign examined associations between young adults' political apathy and their perceptions and use of the media. Study results indicated that participants' involvement, efficacy, and television news use-meas…
The Locus of Message Meaning: Differences between Trained Coders and Untrained Message Recipients in the Analysis of Alcoholic Beverage Advertising
Media scholars often warn against inferring effects when examining media content because message meaning depends on the interpretations of message receivers. Unfortunately, typical message receivers and trained coders conducting content analyses are likely to perceive messages differently because of varying perspectives and processing strategies. Accordingly, this study examined the extent to which trained coders and untrained message receivers c…
Celebrity Endorsements and Their Potential to Motivate Young Voters
Although scholars have long indicated concern regarding disaffected young voters, the 2004 presidential election tallied record turnout among this age group. This study explored how and why celebrity-endorsed, get-out-the-vote campaigns may have helped to persuade young voters aged 18 to 24 to participate in an election campaign by examining campaign influence on individual decision-making factors. During the fall semester of 2004, a convenience …
Modeling the Effects of Political Information Source Use and Online Expression on Young Adults’ Political Efficacy
This online survey conducted at a public university in the Northwest (N = 434) examines the influence of political involvement, information source attention, and online political discussion on young adults’ political efficacy. A factor analysis indicated that political information sources loaded into three factors including conventional and online hard news media such as newspapers, opinion and social media such as blogs or social networking webs…
Assessing Effects of a Media Literacy-Based Intervention on US Adolescents' Responses to and Interpretations of Sexual Media Messages
This study, a pretest-posttest quasi-experiment conducted in the field (n = 1098), examined a media literacy curriculum to determine its influence on adolescents' responses to and interpretations of sexual media messages. Main effects were confirmed on seven of eight dependent variables tested. Treatment-group participants increased their understanding that media influence teens' decisions regarding sex and media depictions often misrepresent sex…
Processing of Sexual Media Messages Improves Due to Media Literacy Effects on Perceived Message Desirability
This study tested the double-edged desirability hypothesis to investigate whether a lack of reduction in desirability perceptions signified failure of a media literacy intervention to reduce the appeal of sexual portrayals or whether it instead represented an improved awareness of message-design techniques and, therefore, a successful intervention. Data from two media literacy curriculum evaluations, both pretest–posttest quasi-experiments with c…
Psychology (17 works) · Political science (14 works) · Politics (14 works) · Social Psychology (13 works) · Law (11 works) · Media Studies and Communication (11 works) · Media Influence and Health (9 works) · Social Media and Politics (9 works) · Social Psychology (9 works) · Law (8 works)