F J Pérez-Latre
Biographic Data
| ID | 4908899 |
|---|---|
| NAME | F J Pérez-Latre |
| GIVEN NAMES | F J |
| FAMILY NAME | Pérez-Latre |
| SIGNATURE | PÉREZ-LATRE F J |
| AFFILIATIONS | Clinica Universidad de Navarra |
| ORCID | 0000-0002-9844-3496 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Strategy-as-practice in digital journalism: A two-decade case analysis
This study investigates the application of the strategy-as-practice framework in digital journalism, analyzing two decades of transformation. Focusing on Elmundo.es, a prominent Spanish news site owned by Italian conglomerate RCS MediaGroup, from its beginnings to November 2022, through 45 interviews with 34 industry experts. It highlights the significance of incremental changes in strategy adaptation within the media industry. These gradual shif…
The transformation of the relationship between Spanish youth and religion
This paper examines the religiosity and spirituality of Spanish youth using data from the 2023 Footprints survey with 601 respondents aged 18 to 29. The findings show a significant decline in traditional Catholic affiliation (31%) alongside growing secular and non-affiliated spiritual identities (over 40%). Belief in God remains at 42%, illustrating complex religious transformations rather than complete disengagement. The study contextualizes the…
Relación entre planificación de medios y creatividad en un entorno de hibridación mediática y transmedialidad
Introducción: La importancia de la planificación de medios en la publicidad se confirma por su cifra de negocio, que superó en 2021 los once mil millones de euros, lo que equivale al 0,96% del PIB español. No obstante, la creatividad es el objeto de estudio que mayor admiración logra otorgándole a esta competencia la mayor parte del mérito del éxito o fracaso de las campañas publicitarias. Metodología: Se plantea la hipótesis de que la creativida…
Journalists in media companies: Proposals for an anthropology of their work
The crisis triggered by the effects of Covid-19 has created a new context for work among journalists. High unemployment rates in Europe, particularly worrying among the youth, are yet another reason to think about working conditions in the media sector, which has been considered crucial to the health of democratic societies. The practice of communication professions has privileged activity, production, and fast publication, which now takes place …
Monetization of digital newspapers: Experimentation with brand extension and buying influence
With digitization, journalistic companies tested out different ways of creating value through the capabilities that technology provides. Online newspapers applied the experience they had with their print versions to brand extensions, aiming to build revenue models that went beyond the classic models for advertising and charging for content. Their goal was to leverage brand value by expanding their name to a new product. This study focuses on Unid…
Los medios, los papas y la comunicación del Vaticano entre Benedicto XVI y Francisco (2007–2017)
1The complexity of communication in an organization so diverse and with so many spokespersons as the Catholic Church is indeed fascinating for researchers. The ‘media value’ of the last three Popes has helped to spread Catholic messages and teachings through communications platforms in a way that perhaps is unprecedented in history. Benedict XVI and Francis, each with his own accent, have been consistent with the ‘media values’ of John Paul II: a…
How editors and publishers perceive their leadership behavior in Chilean and Spanish newsrooms. An approach from transformational leadership
In the media industry, fast innovations and increasing competition require a high degree of corporate leadership (Koryak, Mole, Lockett, et al., 2015). The study of leadership appears to be an increasingly relevant issue. This research aims to find out to what extent leaders (editors and publishers) behave and understand their roles in Chilean and Spanish newsrooms. A questionnaire was applied to measure and identify leadership traits that are co…
The Rise of Brand Journalism
There are few commercial communication concepts that have had a \nrise as spectacular and fast as brand journalism. Brands’ journalistic activities were usually considered under the category of content marketing and are also sometimes described using terms such as custom content, content publishing \nor corporate journalism. Although corporate journalism is an old practice, its development in digital environments has elevated it to a new dimensio…
El impacto de la presencia online en las cuentas de Twitter de las universidades vascas y navarras
Las Universidades han tenido que adaptarse a los nuevos modelos de comunicación surgidos en la época de Internet. Dentro de estos nuevos paradigmas las redes sociales han irrumpido y Twitter se ha establecido como una de las más importantes. El objetivo de esta investigación es demostrar que existe una relación entre la presencia online de una Universidad, definida por la cantidad de información disponible en Internet, y su cuenta en Twitter. Par…
Legacy Media: A Case for Creative Destruction
Digital media have transformed the journalistic profession in decisive ways, so much so that journalism has become fuzzy and its borders and standards have been blurred. In this theoretical, narrative paper, we look at some implications of the process for media management, as organizations try to cope with a new kind of media ecology. The digital transformation has brought to light concerns about responsibility and standards that spark a healthy …
Citizenship, education and communication studies
Contemporary democratic societies are interested in citizens with a high level of education. This fact is especially relevant since we observe that democracies have not stopped violence, racism and other human rights violations. Media have influenced in t Contar con ciudadanos con niveles aceptables de educación interesa a las sociedades democráticas modernas. Esto sucede de manera especial cuando se detecta que las democracias no han conseguido …
Las Centrales de Compra de Medios: Situación actual y tendencias
El presente trabajo estudia una cuestión con particular interés y actualidad: las Centrales de Compra. No cabe duda que el desarrollo reciente de estas empresas informativas constituye uno de los acontecimientos más relevantes que han tenido lugar en el mercado publicitario de nuestros días. Las Centrales se analizan aquí en sus distintas modalidades – independientes y coaliciones multinacionales de agencias –, y en los países con mayores inversi…
Efectos de la publicidad y planificación de medios: Hacia un nivel óptimo de frecuencia
This article deals with the technological, strategic and communicative innovations which affect the possibilities of persuasion in advertising upon the pre sent-day structure of the media. The author restates a dichotomy which is a cross-section of the doctrine on adverti sing: Is advertising an essentially educa tional process, or are we rather contem plating a process of an informational character closely associated with the diffusion of news? …
Robert Kennedy: Un caso de comunicación ante la violencia y el dolor
Con frecuencia se plantea la necesidad de comunicar adecuadamente el dolor. Una de las cuestiones que se estudian es el discurso sobre la violencia. ¿Cómo conseguir comunicar la violencia en modos que expresen incondicional repulsa? ¿Cómo mostrar solidaridad real ante el dolor? La retórica clásica y la práctica contemporánea brindan algunas aportaciones
Publicidad y nuevos medios
Legacy Media: A Case for Creative Destruction
Digital media have transformed the journalistic profession in decisive ways, so much so that journalism has become fuzzy and its borders and standards have been blurred. In this theoretical, narrative paper, we look at some implications of the process for media management, as organizations try to cope with a new kind of media ecology. The digital transformation has brought to light concerns about responsibility and standards that spark a healthy …
El impacto de la presencia online en las cuentas de Twitter de las universidades vascas y navarras
Las Universidades han tenido que adaptarse a los nuevos modelos de comunicación surgidos en la época de Internet. Dentro de estos nuevos paradigmas las redes sociales han irrumpido y Twitter se ha establecido como una de las más importantes. El objetivo de esta investigación es demostrar que existe una relación entre la presencia online de una Universidad, definida por la cantidad de información disponible en Internet, y su cuenta en Twitter. Par…
Las Centrales de Compra de Medios: Situación actual y tendencias
El presente trabajo estudia una cuestión con particular interés y actualidad: las Centrales de Compra. No cabe duda que el desarrollo reciente de estas empresas informativas constituye uno de los acontecimientos más relevantes que han tenido lugar en el mercado publicitario de nuestros días. Las Centrales se analizan aquí en sus distintas modalidades – independientes y coaliciones multinacionales de agencias –, y en los países con mayores inversi…
Efectos de la publicidad y planificación de medios: Hacia un nivel óptimo de frecuencia
This article deals with the technological, strategic and communicative innovations which affect the possibilities of persuasion in advertising upon the pre sent-day structure of the media. The author restates a dichotomy which is a cross-section of the doctrine on adverti sing: Is advertising an essentially educa tional process, or are we rather contem plating a process of an informational character closely associated with the diffusion of news? …
Robert Kennedy: Un caso de comunicación ante la violencia y el dolor
Con frecuencia se plantea la necesidad de comunicar adecuadamente el dolor. Una de las cuestiones que se estudian es el discurso sobre la violencia. ¿Cómo conseguir comunicar la violencia en modos que expresen incondicional repulsa? ¿Cómo mostrar solidaridad real ante el dolor? La retórica clásica y la práctica contemporánea brindan algunas aportaciones
Publicidad y nuevos medios
Citizenship, education and communication studies
Contemporary democratic societies are interested in citizens with a high level of education. This fact is especially relevant since we observe that democracies have not stopped violence, racism and other human rights violations. Media have influenced in t Contar con ciudadanos con niveles aceptables de educación interesa a las sociedades democráticas modernas. Esto sucede de manera especial cuando se detecta que las democracias no han conseguido …
Legacy Media: A Case for Creative Destruction
Digital media have transformed the journalistic profession in decisive ways, so much so that journalism has become fuzzy and its borders and standards have been blurred. In this theoretical, narrative paper, we look at some implications of the process for media management, as organizations try to cope with a new kind of media ecology. The digital transformation has brought to light concerns about responsibility and standards that spark a healthy …
El impacto de la presencia online en las cuentas de Twitter de las universidades vascas y navarras
Las Universidades han tenido que adaptarse a los nuevos modelos de comunicación surgidos en la época de Internet. Dentro de estos nuevos paradigmas las redes sociales han irrumpido y Twitter se ha establecido como una de las más importantes. El objetivo de esta investigación es demostrar que existe una relación entre la presencia online de una Universidad, definida por la cantidad de información disponible en Internet, y su cuenta en Twitter. Par…
The Rise of Brand Journalism
There are few commercial communication concepts that have had a \nrise as spectacular and fast as brand journalism. Brands’ journalistic activities were usually considered under the category of content marketing and are also sometimes described using terms such as custom content, content publishing \nor corporate journalism. Although corporate journalism is an old practice, its development in digital environments has elevated it to a new dimensio…
Los medios, los papas y la comunicación del Vaticano entre Benedicto XVI y Francisco (2007–2017)
1The complexity of communication in an organization so diverse and with so many spokespersons as the Catholic Church is indeed fascinating for researchers. The ‘media value’ of the last three Popes has helped to spread Catholic messages and teachings through communications platforms in a way that perhaps is unprecedented in history. Benedict XVI and Francis, each with his own accent, have been consistent with the ‘media values’ of John Paul II: a…
How editors and publishers perceive their leadership behavior in Chilean and Spanish newsrooms. An approach from transformational leadership
In the media industry, fast innovations and increasing competition require a high degree of corporate leadership (Koryak, Mole, Lockett, et al., 2015). The study of leadership appears to be an increasingly relevant issue. This research aims to find out to what extent leaders (editors and publishers) behave and understand their roles in Chilean and Spanish newsrooms. A questionnaire was applied to measure and identify leadership traits that are co…
Journalists in media companies: Proposals for an anthropology of their work
The crisis triggered by the effects of Covid-19 has created a new context for work among journalists. High unemployment rates in Europe, particularly worrying among the youth, are yet another reason to think about working conditions in the media sector, which has been considered crucial to the health of democratic societies. The practice of communication professions has privileged activity, production, and fast publication, which now takes place …
Monetization of digital newspapers: Experimentation with brand extension and buying influence
With digitization, journalistic companies tested out different ways of creating value through the capabilities that technology provides. Online newspapers applied the experience they had with their print versions to brand extensions, aiming to build revenue models that went beyond the classic models for advertising and charging for content. Their goal was to leverage brand value by expanding their name to a new product. This study focuses on Unid…
Relación entre planificación de medios y creatividad en un entorno de hibridación mediática y transmedialidad
Introducción: La importancia de la planificación de medios en la publicidad se confirma por su cifra de negocio, que superó en 2021 los once mil millones de euros, lo que equivale al 0,96% del PIB español. No obstante, la creatividad es el objeto de estudio que mayor admiración logra otorgándole a esta competencia la mayor parte del mérito del éxito o fracaso de las campañas publicitarias. Metodología: Se plantea la hipótesis de que la creativida…
The transformation of the relationship between Spanish youth and religion
This paper examines the religiosity and spirituality of Spanish youth using data from the 2023 Footprints survey with 601 respondents aged 18 to 29. The findings show a significant decline in traditional Catholic affiliation (31%) alongside growing secular and non-affiliated spiritual identities (over 40%). Belief in God remains at 42%, illustrating complex religious transformations rather than complete disengagement. The study contextualizes the…
Strategy-as-practice in digital journalism: A two-decade case analysis
This study investigates the application of the strategy-as-practice framework in digital journalism, analyzing two decades of transformation. Focusing on Elmundo.es, a prominent Spanish news site owned by Italian conglomerate RCS MediaGroup, from its beginnings to November 2022, through 45 interviews with 34 industry experts. It highlights the significance of incremental changes in strategy adaptation within the media industry. These gradual shif…
Political science (10 works) · Humanities (7 works) · Advertising and Communication Studies (5 works) · Communication and COVID-19 Impact (5 works) · Art (4 works) · Philosophy (4 works) · Sociology (4 works) · Economics (3 works) · Journalism and Media Studies (3 works) · Law (3 works)