Prisca S Ngondo
Biographic Data
| ID | 4909246 |
|---|---|
| NAME | Prisca S Ngondo |
| GIVEN NAMES | Prisca S |
| FAMILY NAME | Ngondo |
| SIGNATURE | NGONDO P S |
| AFFILIATIONS | Texas State University |
| ORCID | 0000-0001-8339-4751 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 11 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 2 |
Moms, Memes, and Mitigating Pandemic Stress
This article pairs autoethnography with a thematic analysis of memes in a private Facebook group made up of academic mothers during the first year of the COVID-19 pandemic. The analysis illustrates the challenges members faced during the pandemic related to their roles as mothers, academics, caregivers, and partners and how they used memes as a mechanism for virtual support in 2020 and 2021. Group members used memes to communicate about four prim…
Toward an ubuntu -centered approach to health communication theory and practice
This article explores shared African philosophical values and cultural assumptions that could inform the continent's health communication campaigns and interventions. It reintroduces the overlooked and uniquely African concept of ubuntu, and invites further discussions of culture-centered perspectives on health communication theory, research, and practice. In ubuntu, the community is ontologically prior to an individual. The main assumptions of u…
Fear appeals in road safety advertising
This study reports the results of a content analysis that used the Extended Parallel Processing Model (EPPM) to measure the levels of threat and self-efficacy messages in a series of controversial public service announcements (PSAs) that promoted road safety in Russia in 2008. The analysis showed that threat messages overwhelmingly outnumbered efficacy messages. The results suggest that the Russian social marketing campaign to promote road safety…
Toward an ubuntu -centered approach to health communication theory and practice
This article explores shared African philosophical values and cultural assumptions that could inform the continent's health communication campaigns and interventions. It reintroduces the overlooked and uniquely African concept of ubuntu, and invites further discussions of culture-centered perspectives on health communication theory, research, and practice. In ubuntu, the community is ontologically prior to an individual. The main assumptions of u…
Fear appeals in road safety advertising
This study reports the results of a content analysis that used the Extended Parallel Processing Model (EPPM) to measure the levels of threat and self-efficacy messages in a series of controversial public service announcements (PSAs) that promoted road safety in Russia in 2008. The analysis showed that threat messages overwhelmingly outnumbered efficacy messages. The results suggest that the Russian social marketing campaign to promote road safety…
Fear appeals in road safety advertising
This study reports the results of a content analysis that used the Extended Parallel Processing Model (EPPM) to measure the levels of threat and self-efficacy messages in a series of controversial public service announcements (PSAs) that promoted road safety in Russia in 2008. The analysis showed that threat messages overwhelmingly outnumbered efficacy messages. The results suggest that the Russian social marketing campaign to promote road safety…
Moms, Memes, and Mitigating Pandemic Stress
This article pairs autoethnography with a thematic analysis of memes in a private Facebook group made up of academic mothers during the first year of the COVID-19 pandemic. The analysis illustrates the challenges members faced during the pandemic related to their roles as mothers, academics, caregivers, and partners and how they used memes as a mechanism for virtual support in 2020 and 2021. Group members used memes to communicate about four prim…
Toward an ubuntu -centered approach to health communication theory and practice
This article explores shared African philosophical values and cultural assumptions that could inform the continent's health communication campaigns and interventions. It reintroduces the overlooked and uniquely African concept of ubuntu, and invites further discussions of culture-centered perspectives on health communication theory, research, and practice. In ubuntu, the community is ontologically prior to an individual. The main assumptions of u…
Political science (2 works) · Psychology (2 works) · Social Psychology (2 works) · Social Psychology (2 works) · Social science (2 works) · Sociology (2 works) · Advertising (1 work) · Advertising campaign (1 work) · African cultural and philosophical studies (1 work) · Anthropology (1 work)