Kati Förster
Biographic Data
| ID | 4909474 |
|---|---|
| NAME | Kati Förster |
| GIVEN NAMES | Kati |
| FAMILY NAME | Förster |
| SIGNATURE | FORSTER K |
| AFFILIATIONS | University of Vienna, Vienna, Austria |
| VERIFIED | No |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 4 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 1 |
Handbook of Media Branding
Handbook of Media Branding
Media Management Education
The media sphere has changed significantly as a result of globalization, technology, and new habits of media use. Scholars in journalism and mass communication thus call on a transformation and reinvention of higher education in the field. The purpose of this article is to investigate how media management is taught across different institutions, and how educators cope with this interdisciplinary, international, and dynamic field. In an online-sur…
Medienkonvergenz und Medienkomplementarität aus Rezeptions- und Wirkungsperspektive
Do Emotions Pay Off? Effects of Media Brand Emotions on Cognitive Relief, Identification and Prestige
While in early days of communication research emotions were rather treated as „noise‟, today there is a growing number of studies showing the important role of emotions influencing media selection, perception and interpretation. These developments run in parallel to branding theory, where emotional branding has emerged as a highly influential branding paradigm. The present study analyses the emotions recipients associate with different television…
Perspektiven mobiler Kommunikation
Perspektiven Mobiler Kommunikation
Media Management Education
The media sphere has changed significantly as a result of globalization, technology, and new habits of media use. Scholars in journalism and mass communication thus call on a transformation and reinvention of higher education in the field. The purpose of this article is to investigate how media management is taught across different institutions, and how educators cope with this interdisciplinary, international, and dynamic field. In an online-sur…
Perspektiven mobiler Kommunikation
Perspektiven Mobiler Kommunikation
Medienkonvergenz und Medienkomplementarität aus Rezeptions- und Wirkungsperspektive
Do Emotions Pay Off? Effects of Media Brand Emotions on Cognitive Relief, Identification and Prestige
While in early days of communication research emotions were rather treated as „noise‟, today there is a growing number of studies showing the important role of emotions influencing media selection, perception and interpretation. These developments run in parallel to branding theory, where emotional branding has emerged as a highly influential branding paradigm. The present study analyses the emotions recipients associate with different television…
Handbook of Media Branding
Handbook of Media Branding
Media Management Education
The media sphere has changed significantly as a result of globalization, technology, and new habits of media use. Scholars in journalism and mass communication thus call on a transformation and reinvention of higher education in the field. The purpose of this article is to investigate how media management is taught across different institutions, and how educators cope with this interdisciplinary, international, and dynamic field. In an online-sur…
Linguistic research and analysis (3 works) · Political science (3 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Corporate Governance and Management (2 works) · Digital Innovation in Industries (2 works) · Digital Marketing and Social Media (2 works) · Journalism (2 works) · Media Studies and Communication (2 works) · Sociology (2 works)