Marco Van Kerkhoven
Biographic Data
| ID | 4909882 |
|---|---|
| NAME | Marco Van Kerkhoven |
| GIVEN NAMES | Marco |
| FAMILY NAME | Van Kerkhoven |
| SIGNATURE | VAN KERKHOVEN M |
| AFFILIATIONS | University of Applied Sciences Utrecht |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 27 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
‘I’ve Started a Hyperlocal, so now what?’
Independent online news start-ups have gained ground in local media ecosystems. However, as studies on hyperlocal initiatives in the Netherlands show, while starting a hyperlocal is clearly easy, maintaining a viable business is surprisingly hard. The motivations to start a local news website are for the better part grounded in the perception of a local news gap due to retracting legacy media, and in promising commercial objectives. In terms of s…
Hyperlocal with a Mission? Motivation, Strategy, Engagement
The Hyperlocal In Practice: Innovation, creativity and diversity
Local reporting has become an endangered occupation. Print publications merge, close down or face budget cuts because audiences and advertisers move online. The result is that fewer journalists are covering local affairs. Online models could be expected to assume the role of traditional print and broadcast media as they are more flexible and cheaper to operate, especially in terms of production and distribution. In the Netherlands, we identified …
Social Media Strategies and Practices of Integrated Media Companies
The Hyperlocal In Practice: Innovation, creativity and diversity
Local reporting has become an endangered occupation. Print publications merge, close down or face budget cuts because audiences and advertisers move online. The result is that fewer journalists are covering local affairs. Online models could be expected to assume the role of traditional print and broadcast media as they are more flexible and cheaper to operate, especially in terms of production and distribution. In the Netherlands, we identified …
Social Media Strategies and Practices of Integrated Media Companies
The Hyperlocal In Practice: Innovation, creativity and diversity
Local reporting has become an endangered occupation. Print publications merge, close down or face budget cuts because audiences and advertisers move online. The result is that fewer journalists are covering local affairs. Online models could be expected to assume the role of traditional print and broadcast media as they are more flexible and cheaper to operate, especially in terms of production and distribution. In the Netherlands, we identified …
Hyperlocal with a Mission? Motivation, Strategy, Engagement
‘I’ve Started a Hyperlocal, so now what?’
Independent online news start-ups have gained ground in local media ecosystems. However, as studies on hyperlocal initiatives in the Netherlands show, while starting a hyperlocal is clearly easy, maintaining a viable business is surprisingly hard. The motivations to start a local news website are for the better part grounded in the perception of a local news gap due to retracting legacy media, and in promising commercial objectives. In terms of s…
Advertising (2 works) · Business (2 works) · Computer Science (2 works) · Marketing (2 works) · Media Studies and Communication (2 works) · Political science (2 works) · Public relations (2 works) · Social Media and Politics (2 works) · Art (1 works) · Business model (1 works)