Marta Rodríguez-Castro
Dados Biográficos
| ID | 4910405 |
|---|---|
| NOME | Marta Rodríguez-Castro |
| PRENOMES | Marta |
| SOBRENOME | Rodríguez-Castro |
| ASSINATURA | RODRÍGUEZ-CASTRO M |
| AFILIAÇÕES | Universidade de Santiago de Compostela |
| ORCID | 0000-0002-1399-9154 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 18 |
| TOTAL DE CITAÇÕES | 28 |
| TOTAL COMO AUTOR | 16 |
| TOTAL COMO EDITOR | 2 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1970 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 3 |
Artificial Intelligence in Public Service Media
The accelerating progress of Artificial Intelligence (AI) is reshaping the media landscape, prompting adaptations to new opportunities and challenges. In the case of Public Service Media (PSM), the approach to this game-changing technology is geared towards exploring how AI can be applied to act in the public interest, rather than for commercial purposes, with the intention of pioneering the application of ‘a broad, citizen-oriented notion of AI …
Generación Z y redes sociales
Este estudio analiza cómo RTBF, RTVE y BBC usan Instagram y TikTok para conectar con la Generación Z y expandir su narrativa. Mediante un análisis de contenido de los perfiles de Instagram y TikTok de la BBC, RTBF y RTVE, realizado entre octubre y diciembre de 2024, se identificaron tres estrategias principales: autopromoción (BBC, RTVE), eventos en directo (RTVE) y contenido exclusivo (RTBF). Los resultados muestran que RTVE logra mayor interacc…
Capítulo 1. Hacia una definición del valor de los medios de comunicación de servicio público
El panorama global de los medios de comunicación, dominado por conglomerados transnacionales privados, ha reavivado el debate sobre los medios de comunicación de servicio público. Estas organizaciones, financiadas prioritariamente con fondos públicos, enfrentan la necesidad de redefinir su valor distintivo en el contexto del capitalismo de plataformas: deben ofrecer más valor que los medios comerciales, con contenidos de alta calidad y un funcion…
Ye la nuestra’
Amidst a global media landscape dominated by transnational conglomerates and tech giants, proximity media face the imperative to reassess their mission and relevance. As market dynamics may lead to news deserts, proximity public service media (PSM) are crucial in catering to underserved audiences with news and entertainment tailored to their nearby environment. This paper draws on insights from seven focus groups involving stakeholders of Radiote…
Conclusión. Innovar en innovación
En este libro colectivo, 30 académicas y académicos de reconocida trayectoria en el estudio de los medios de servicio público han analizado más de 15 proyectos innovadores que están siendo aplicados de forma exitosa en la producción o distribución de informativos en las principales radiotelevisiones públicas de Europa. Por tanto, este libro esclarece las tendencias vigentes que están siendo seguidas por las emisoras públicas líderes del panorama …
Capítulo 14. La construcción de una esfera pública europea a través de la colaboración y la innovación
Uno de los retos intrínsecos a la Unión Europea es la construcción de una esfera pública europea que atajase su déficit democrático y contribuyese así a la legitimización del proyecto comunitario. Han sido numerosas las iniciativas mediáticas que han aportado su grano de arena a esta misión, como Euronews en la televisión o Euronet Plus en la radio, aunque su éxito ha sido moderado. En 2021, la Unión Europea de Radiodifusión (EBU, por sus inicial…
Introducción. Creatividad y experimentación como aceleradores del cambio
La innovación para los medios de comunicación ha sido históricamente un concepto prioritario y vital, aunque también un proceso complejo de ejecutar, difuso, y sin una hoja de ruta clara para llevarlo a cabo. Algunas empresas informativas, las más sólidas en el apartado económico y con una filosofía más arriesgada, optan por desarrollar sus propias iniciativas y apuestan por las creatividades de su personal; mientras que otros medios apelan a la …
The credibility of newscasts in public service media in Spain
The audiences of generalist television's newscasts reflect that the viewers’ interests and loyalties are constantly changing. Research shows that several elements influence the success of programs and formats, but in this paper, we draw attention to the factors that determine the credibility of newscasts. We also want to know how pluralism is safeguarded in newscasts, as we consider that credibility and pluralism are two intertwined values that i…
Distilling the value of public service media
This paper problematises the difficulty of defining the public value of public service media. Through a double qualitative methodology, a series of components are identified and assessed in order to propose a tenable conceptualisation in the European framework. First, a qualitative analysis of the main legislations in force ( n = 44) and the grey literature public service media organisations display on their websites ( n = 14) was developed to ex…
The Values of Public Service Media in the Internet Society
La reforma de la legislación audiovisual y de la cobertura electoral en España
Introduction: The purpose of this article is to propose the reform of the regulation in force in Spain on the coverage and treatment of information in the audiovisual media during electoral campaigns, in relation to the mandatory transposition into Spanish legislation, before the end of 2020, of Directive 1808/2018 of audiovisual communication. Methodology: For this, a review of the most relevant legislation in the field is carried out, including…
Information Visualization in the Era of Innovative Journalism
Public Service Media as a Political Issue
Platform dominance, threats to media freedom and disinformation are some of the key phenomena that are shaping the current media environment in Europe and threatening citizens' communication rights. Within this context, Public Service Media (PSM) could have an important role to play, although explicit political support is needed. This article studies the main communication and PSM topics that have been discussed in the European Parliament during …
Composite indicators as an innovative methodology for Communication Sciences
The currently dominant scientific production model in the field of Communication exhibits an excess of standardization towards mainly empirical work that is overwhelming caried out using quantitative techniques based on simple statistical analyses, in many cases limiting the presentation of results to a reading of the available data. This article presents an innovative proposal in this area, designed as a new form of dissemination and scientific …
Participatory audiences in the European public service media
The interactivity and participation of the public in the media is not a novelty, but has increased significantly with the adaptation to the digital convergence process. The possibility for audiences to share content through social platforms or generating its own is raising new ethical and legal issues. In this context, the public service audiovisual media must be pioneer both in the introduction of new participatory experiences and in the debate …
Indicadores de evaluación de los servicios informativos de la radiotelevisión pública
Reputation, credibility, and accountability are the cornerstones of governing public service media in order to sustain and increase its legitimacy in society. To achieve this objective the management policies of public service media must be maintained and enhanced according to their mission. It is also necessary to develop strategies to improve the communication of the social value of pubic broadcasting in the media ecosystem. On this basis, this…
Commercial pressures in Spanish newsrooms
The crisis affecting news organisations, along with their struggle to find a sustainable online business model, have challenged journalists’ professional autonomy, as economic and commercial pressures find their way into journalists’ daily practice. This research explores the perceived influence of commercial pressures on Spanish newsrooms, paying special attention to how journalists resolve and manage those conflicts within the limits of the med…
Impacto de las plataformas globales en la competencia mediática y los resultados de las empresas de comunicación europeas
La cotización y capitalización de las empresas de medios tradicionales se ha hundido en los últimos cinco años ante la evolución de las plataformas digitales y la conformación de mega grupos globales de comunicación que absorben la distribución de los nuevos contenidos informativos y de entretenimiento, así como la agregación de los servicios de valor añadido generados a través de su incesante innovación. Los mega grupos de comunicación, los GAFA…
Commercial pressures in Spanish newsrooms
The crisis affecting news organisations, along with their struggle to find a sustainable online business model, have challenged journalists’ professional autonomy, as economic and commercial pressures find their way into journalists’ daily practice. This research explores the perceived influence of commercial pressures on Spanish newsrooms, paying special attention to how journalists resolve and manage those conflicts within the limits of the med…
Distilling the value of public service media
This paper problematises the difficulty of defining the public value of public service media. Through a double qualitative methodology, a series of components are identified and assessed in order to propose a tenable conceptualisation in the European framework. First, a qualitative analysis of the main legislations in force ( n = 44) and the grey literature public service media organisations display on their websites ( n = 14) was developed to ex…
Indicadores de evaluación de los servicios informativos de la radiotelevisión pública
Reputation, credibility, and accountability are the cornerstones of governing public service media in order to sustain and increase its legitimacy in society. To achieve this objective the management policies of public service media must be maintained and enhanced according to their mission. It is also necessary to develop strategies to improve the communication of the social value of pubic broadcasting in the media ecosystem. On this basis, this…
Public Service Media as a Political Issue
Platform dominance, threats to media freedom and disinformation are some of the key phenomena that are shaping the current media environment in Europe and threatening citizens' communication rights. Within this context, Public Service Media (PSM) could have an important role to play, although explicit political support is needed. This article studies the main communication and PSM topics that have been discussed in the European Parliament during …
Ye la nuestra’
Amidst a global media landscape dominated by transnational conglomerates and tech giants, proximity media face the imperative to reassess their mission and relevance. As market dynamics may lead to news deserts, proximity public service media (PSM) are crucial in catering to underserved audiences with news and entertainment tailored to their nearby environment. This paper draws on insights from seven focus groups involving stakeholders of Radiote…
The credibility of newscasts in public service media in Spain
The audiences of generalist television's newscasts reflect that the viewers’ interests and loyalties are constantly changing. Research shows that several elements influence the success of programs and formats, but in this paper, we draw attention to the factors that determine the credibility of newscasts. We also want to know how pluralism is safeguarded in newscasts, as we consider that credibility and pluralism are two intertwined values that i…
Impacto de las plataformas globales en la competencia mediática y los resultados de las empresas de comunicación europeas
La cotización y capitalización de las empresas de medios tradicionales se ha hundido en los últimos cinco años ante la evolución de las plataformas digitales y la conformación de mega grupos globales de comunicación que absorben la distribución de los nuevos contenidos informativos y de entretenimiento, así como la agregación de los servicios de valor añadido generados a través de su incesante innovación. Los mega grupos de comunicación, los GAFA…
Indicadores de evaluación de los servicios informativos de la radiotelevisión pública
Reputation, credibility, and accountability are the cornerstones of governing public service media in order to sustain and increase its legitimacy in society. To achieve this objective the management policies of public service media must be maintained and enhanced according to their mission. It is also necessary to develop strategies to improve the communication of the social value of pubic broadcasting in the media ecosystem. On this basis, this…
Commercial pressures in Spanish newsrooms
The crisis affecting news organisations, along with their struggle to find a sustainable online business model, have challenged journalists’ professional autonomy, as economic and commercial pressures find their way into journalists’ daily practice. This research explores the perceived influence of commercial pressures on Spanish newsrooms, paying special attention to how journalists resolve and manage those conflicts within the limits of the med…
Participatory audiences in the European public service media
The interactivity and participation of the public in the media is not a novelty, but has increased significantly with the adaptation to the digital convergence process. The possibility for audiences to share content through social platforms or generating its own is raising new ethical and legal issues. In this context, the public service audiovisual media must be pioneer both in the introduction of new participatory experiences and in the debate …
La reforma de la legislación audiovisual y de la cobertura electoral en España
Introduction: The purpose of this article is to propose the reform of the regulation in force in Spain on the coverage and treatment of information in the audiovisual media during electoral campaigns, in relation to the mandatory transposition into Spanish legislation, before the end of 2020, of Directive 1808/2018 of audiovisual communication. Methodology: For this, a review of the most relevant legislation in the field is carried out, including…
Information Visualization in the Era of Innovative Journalism
Public Service Media as a Political Issue
Platform dominance, threats to media freedom and disinformation are some of the key phenomena that are shaping the current media environment in Europe and threatening citizens' communication rights. Within this context, Public Service Media (PSM) could have an important role to play, although explicit political support is needed. This article studies the main communication and PSM topics that have been discussed in the European Parliament during …
Composite indicators as an innovative methodology for Communication Sciences
The currently dominant scientific production model in the field of Communication exhibits an excess of standardization towards mainly empirical work that is overwhelming caried out using quantitative techniques based on simple statistical analyses, in many cases limiting the presentation of results to a reading of the available data. This article presents an innovative proposal in this area, designed as a new form of dissemination and scientific …
The Values of Public Service Media in the Internet Society
Distilling the value of public service media
This paper problematises the difficulty of defining the public value of public service media. Through a double qualitative methodology, a series of components are identified and assessed in order to propose a tenable conceptualisation in the European framework. First, a qualitative analysis of the main legislations in force ( n = 44) and the grey literature public service media organisations display on their websites ( n = 14) was developed to ex…
Conclusión. Innovar en innovación
En este libro colectivo, 30 académicas y académicos de reconocida trayectoria en el estudio de los medios de servicio público han analizado más de 15 proyectos innovadores que están siendo aplicados de forma exitosa en la producción o distribución de informativos en las principales radiotelevisiones públicas de Europa. Por tanto, este libro esclarece las tendencias vigentes que están siendo seguidas por las emisoras públicas líderes del panorama …
Capítulo 14. La construcción de una esfera pública europea a través de la colaboración y la innovación
Uno de los retos intrínsecos a la Unión Europea es la construcción de una esfera pública europea que atajase su déficit democrático y contribuyese así a la legitimización del proyecto comunitario. Han sido numerosas las iniciativas mediáticas que han aportado su grano de arena a esta misión, como Euronews en la televisión o Euronet Plus en la radio, aunque su éxito ha sido moderado. En 2021, la Unión Europea de Radiodifusión (EBU, por sus inicial…
Introducción. Creatividad y experimentación como aceleradores del cambio
La innovación para los medios de comunicación ha sido históricamente un concepto prioritario y vital, aunque también un proceso complejo de ejecutar, difuso, y sin una hoja de ruta clara para llevarlo a cabo. Algunas empresas informativas, las más sólidas en el apartado económico y con una filosofía más arriesgada, optan por desarrollar sus propias iniciativas y apuestan por las creatividades de su personal; mientras que otros medios apelan a la …
The credibility of newscasts in public service media in Spain
The audiences of generalist television's newscasts reflect that the viewers’ interests and loyalties are constantly changing. Research shows that several elements influence the success of programs and formats, but in this paper, we draw attention to the factors that determine the credibility of newscasts. We also want to know how pluralism is safeguarded in newscasts, as we consider that credibility and pluralism are two intertwined values that i…
Capítulo 1. Hacia una definición del valor de los medios de comunicación de servicio público
El panorama global de los medios de comunicación, dominado por conglomerados transnacionales privados, ha reavivado el debate sobre los medios de comunicación de servicio público. Estas organizaciones, financiadas prioritariamente con fondos públicos, enfrentan la necesidad de redefinir su valor distintivo en el contexto del capitalismo de plataformas: deben ofrecer más valor que los medios comerciales, con contenidos de alta calidad y un funcion…
Ye la nuestra’
Amidst a global media landscape dominated by transnational conglomerates and tech giants, proximity media face the imperative to reassess their mission and relevance. As market dynamics may lead to news deserts, proximity public service media (PSM) are crucial in catering to underserved audiences with news and entertainment tailored to their nearby environment. This paper draws on insights from seven focus groups involving stakeholders of Radiote…
Generación Z y redes sociales
Este estudio analiza cómo RTBF, RTVE y BBC usan Instagram y TikTok para conectar con la Generación Z y expandir su narrativa. Mediante un análisis de contenido de los perfiles de Instagram y TikTok de la BBC, RTBF y RTVE, realizado entre octubre y diciembre de 2024, se identificaron tres estrategias principales: autopromoción (BBC, RTVE), eventos en directo (RTVE) y contenido exclusivo (RTBF). Los resultados muestran que RTVE logra mayor interacc…
Artificial Intelligence in Public Service Media
The accelerating progress of Artificial Intelligence (AI) is reshaping the media landscape, prompting adaptations to new opportunities and challenges. In the case of Public Service Media (PSM), the approach to this game-changing technology is geared towards exploring how AI can be applied to act in the public interest, rather than for commercial purposes, with the intention of pioneering the application of ‘a broad, citizen-oriented notion of AI …
Political science (15 obras) · Media and Digital Communication (8 obras) · Public relations (8 obras) · Public service (8 obras) · Business (7 obras) · Sociology (7 obras) · Communication and COVID-19 Impact (6 obras) · Computer Science (6 obras) · Law (6 obras) · Law (6 obras)