Stan Ketterer
Biographic Data
| ID | 4910470 |
|---|---|
| NAME | Stan Ketterer |
| GIVEN NAMES | Stan |
| FAMILY NAME | Ketterer |
| SIGNATURE | KETTERER S |
| AFFILIATIONS | Oklahoma State University |
| ORCID | 0000-0002-4099-3698 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 9 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 2 |
Most readers in dark when bylines differ from staff writer; taglines do little to help
An experiment was conducted to determine whether perceptions of the newspaper and story differed by byline type. The findings not only indicate few participants know a story is native advertising, they rarely know the writer except a staff writer. Thus, perceptions mainly differed little. Other bylines were not detailed enough for readers to fully know the writer’s identity, and few read to the tagline. Stronger measures were recommended to fully…
Contrasting Desired Sports Journalism Skills in a Convergent Media Environment
This research study considered the desired job skills for future newspaper sports reporters and television sports reporters in the convergence journalism era. A national survey of newspaper sports editors and TV sports directors ranked their five most important skills using open-ended responses. Although the skills were not correlated at each level of importance, a significant and strong correlation was found in overall rankings. Both groups stre…
Case Study Shows Limited Benefits of Convergence
This study examines media convergence at two media companies in Oklahoma City. An analysis of the content of the newspaper and newscasts suggests that the collaboration had limited results
Case Study Shows Limited Benefits of Convergence
This study examines media convergence at two media companies in Oklahoma City. An analysis of the content of the newspaper and newscasts suggests that the collaboration had limited results
Contrasting Desired Sports Journalism Skills in a Convergent Media Environment
This research study considered the desired job skills for future newspaper sports reporters and television sports reporters in the convergence journalism era. A national survey of newspaper sports editors and TV sports directors ranked their five most important skills using open-ended responses. Although the skills were not correlated at each level of importance, a significant and strong correlation was found in overall rankings. Both groups stre…
Case Study Shows Limited Benefits of Convergence
This study examines media convergence at two media companies in Oklahoma City. An analysis of the content of the newspaper and newscasts suggests that the collaboration had limited results
Contrasting Desired Sports Journalism Skills in a Convergent Media Environment
This research study considered the desired job skills for future newspaper sports reporters and television sports reporters in the convergence journalism era. A national survey of newspaper sports editors and TV sports directors ranked their five most important skills using open-ended responses. Although the skills were not correlated at each level of importance, a significant and strong correlation was found in overall rankings. Both groups stre…
Most readers in dark when bylines differ from staff writer; taglines do little to help
An experiment was conducted to determine whether perceptions of the newspaper and story differed by byline type. The findings not only indicate few participants know a story is native advertising, they rarely know the writer except a staff writer. Thus, perceptions mainly differed little. Other bylines were not detailed enough for readers to fully know the writer’s identity, and few read to the tagline. Stronger measures were recommended to fully…
Advertising (3 works) · Newspaper (3 works) · Business (2 works) · Computer Science (2 works) · Convergence (economics (2 works) · Digital Games and Media (2 works) · Political science (2 works) · Psychology (2 works) · Public relations (2 works) · Aesthetics (1 works)