Wolfram Peiser
Biographic Data
| ID | 4910924 |
|---|---|
| NAME | Wolfram Peiser |
| GIVEN NAMES | Wolfram |
| FAMILY NAME | Peiser |
| SIGNATURE | PEISER W |
| AFFILIATIONS | Johannes Gutenberg University Mainz |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1991 |
| LATEST PUBLICATION YEAR | 2000 |
| H-INDEX | 1 |
Third-Person Perception of Television-Viewing Behavior
Both conceptually and empirically, the third-person effect has been confined to the effects of mass communication (people tend to believe others are more susceptible to media influences than they are themselves, and people tend to act accordingly). This study investigated whether this phenomenon extends to the perception of other people's media use, and whether it can be explained by a general tendency to underrate the education of others. We int…
Cohort Trends in Media Use in the United States
In this study, I replicate recent research conducted in Germany (Peiser, 1996) on differential effects of television on birth cohorts' media use in the first 2 decades after the diffusion of television. Cohort analyses of television viewing, attitude toward television, and newspaper reading were conducted using secondary data from the corresponding decades in the United States. Unlike in Germany, the American television generation apparently deve…
Die fernsehgeneration
Die Ergebnisse der empirischen Untersuchung widersprechen gangigen Vermutungen uber das Mediennutzungsverhalten der sogenannten Fernsehgeneration Mit dem Fernsehen aufgewachsene Jahrgange haben keine starkere Affinitat zu diesem Medium als die Jahrgange vor ihnen. Zusammen mit entsprechenden Befunden fur die Nutzung und Bewertung der Medien Tageszeitung und Radio liegt vielmehr die Schlussfolgerung nahe, dass die jungeren Jahrgange, die ja nicht …
Kohortenanalyse in der Konsumentenforschung
Cohort Trends in Media Use in the United States
In this study, I replicate recent research conducted in Germany (Peiser, 1996) on differential effects of television on birth cohorts' media use in the first 2 decades after the diffusion of television. Cohort analyses of television viewing, attitude toward television, and newspaper reading were conducted using secondary data from the corresponding decades in the United States. Unlike in Germany, the American television generation apparently deve…
Kohortenanalyse in der Konsumentenforschung
Die fernsehgeneration
Die Ergebnisse der empirischen Untersuchung widersprechen gangigen Vermutungen uber das Mediennutzungsverhalten der sogenannten Fernsehgeneration Mit dem Fernsehen aufgewachsene Jahrgange haben keine starkere Affinitat zu diesem Medium als die Jahrgange vor ihnen. Zusammen mit entsprechenden Befunden fur die Nutzung und Bewertung der Medien Tageszeitung und Radio liegt vielmehr die Schlussfolgerung nahe, dass die jungeren Jahrgange, die ja nicht …
Third-Person Perception of Television-Viewing Behavior
Both conceptually and empirically, the third-person effect has been confined to the effects of mass communication (people tend to believe others are more susceptible to media influences than they are themselves, and people tend to act accordingly). This study investigated whether this phenomenon extends to the perception of other people's media use, and whether it can be explained by a general tendency to underrate the education of others. We int…
Cohort Trends in Media Use in the United States
In this study, I replicate recent research conducted in Germany (Peiser, 1996) on differential effects of television on birth cohorts' media use in the first 2 decades after the diffusion of television. Cohort analyses of television viewing, attitude toward television, and newspaper reading were conducted using secondary data from the corresponding decades in the United States. Unlike in Germany, the American television generation apparently deve…
Media Studies and Communication (2 works) · Political science (2 works) · Psychology (2 works) · Social Media and Politics (2 works) · Sociology (2 works) · Advertising (1 works) · Art (1 works) · Attitudes (1 works) · Business (1 works) · Cohort (1 works)