Abena A Yeboah-Banin
Biographic Data
| ID | 4911610 |
|---|---|
| NAME | Abena A Yeboah-Banin |
| GIVEN NAMES | Abena A |
| FAMILY NAME | Yeboah-Banin |
| SIGNATURE | YEBOAH-BANIN A A |
| AFFILIATIONS | University of Ghana |
| ORCID | 0000-0002-6947-0452 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Access to Digital Media and Digital Literacy among Ghanaian Youth
Across Africa, increased availability of mobile devices and internet connectivity means that more young people can participate in digital spaces. Yet media access and use are not universal either across the continent or within countries. Indeed, as the euphoria around technological advancements wanes, researchers and policymakers recognise that technology has the capacity to exacerbate social and other inequalities. This paper problematises the c…
Status of women in the Ghanaian media
Historical and contemporary scholarship paint a picture of women in media as under-represented, misrepresented and lacking the opportunity to influence what happens in media and their own status in media. This is despite years of interventions – including pushing for affirmative action – targeted at improving their status and working conditions. In this study, we argue that part of the solution lies in conscientizing women in media to become more…
The association between exposure to a radio campaign on nutrition and mothers’ nutrition- and health-related attitudes and minimal acceptable diet of children 6–36 months old
Objective: To evaluate the effectiveness of a radio campaign involving serial 10-minute drama episodes, 10-minute on air discussion of each episode by trained community health workers and 30-minute phone-ins from listeners in improving mothers’ nutrition- and health-related attitudes (HNRAs) and children’s minimum acceptable diet (MAD). Design: A two-arm quasi-experimental trial with a pre-post design was used to quantify the effect of a radio ca…
Does Language Matter When Advertising to Africa’s Multilingual Audience? An ELM Study of Audience Language Preference and Responses
Choosing the most effective language is critical when advertising to multilingual audiences as the success of any advertising campaign depends on whether the audience “gets” the message. This paper argues that in Africa, “getting the message” is partly dependent on language given that indigenous languages, colonial legacy languages and blends between them compete for audience attention. Using Elaboration Likelihood Model (ELM) arguments, the stud…
Introduction to the Special Issue
Across Africa, young people are living digital lives that manifest in their growing uptake of digital resources and media for daily routines. Africa’s media landscape is changing rapidly and has been characterized by increased media access among the youth (Silver & Johnson, 2018; Commey, 2020; Boulianne & Theocharis, 2020). The re-democratization and media liberalization wave of the 1990s expanded media availability significantly, bringing partic…
Audience Expectations of Advertising during the Covid-19 Pandemic
Covid-19 (an acronym for the coronavirus disease of 2019) has revised how businesses the world over act, including how they engage their targets. As audiences battle the barrage of Covid-19 information already fighting for their attention, the boundaries of the already complex task of catching and retaining their attention is being re-defined. A cursory observation would show that, during the pandemic, brand advertising has evolved. Promotional m…
A Chink in the Charm? A Framing Analysis of Coverage of Chinese Aid in the Ghanaian Media
Much recent scholarship focuses on China’s growing global influence. Of note is China’s recent charm offensive on Africa through the soft power of aid and trade. With development assistance being key to asserting global influence, it would seem that by pursuing a no-strings-attached approach to aid, China has propositioned itself to Africans as a benevolent development partner. Yet China’s business activities in Africa may represent a chink in it…
Journalism Aid
A sub-text in the discourse on international development assistance is the argument that aid is not necessarily a beneficent, or sustainable, solution to the development needs of African countries. This argument raises a conceptual conundrum with respect to the many training programmes and fellowships designed to address the skills deficits of journalists and media in Africa. While the necessity and value of such interventions may be taken for gr…
Linguistic Complexity and Second Language Advertising Audiences
In many Anglophone developing countries, the language of most public service advertising is English, a language that is second rather than primary for audiences. Set in a dual-language context where English exists alongside several local languages, as means of interaction, this means that audiences must engage with messages in a language not necessarily preferred for conversation. In addition, messages are often carried on radio, a transient medi…
Health information from elite to popular media
In countries where illiteracy levels are high, media platforms such as print have tended to be exclusive of certain segments of the population, and therefore not wholly effective in reaching the masses with information, such as that relating to health. In Ghana, this barrier between literacy, media and audiences is blurring, as radio ‘converges’ with print such that newspaper stories of the day form the basis for morning radio (local language) di…
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Health information from elite to popular media
In countries where illiteracy levels are high, media platforms such as print have tended to be exclusive of certain segments of the population, and therefore not wholly effective in reaching the masses with information, such as that relating to health. In Ghana, this barrier between literacy, media and audiences is blurring, as radio ‘converges’ with print such that newspaper stories of the day form the basis for morning radio (local language) di…
Journalism Aid
A sub-text in the discourse on international development assistance is the argument that aid is not necessarily a beneficent, or sustainable, solution to the development needs of African countries. This argument raises a conceptual conundrum with respect to the many training programmes and fellowships designed to address the skills deficits of journalists and media in Africa. While the necessity and value of such interventions may be taken for gr…
Linguistic Complexity and Second Language Advertising Audiences
In many Anglophone developing countries, the language of most public service advertising is English, a language that is second rather than primary for audiences. Set in a dual-language context where English exists alongside several local languages, as means of interaction, this means that audiences must engage with messages in a language not necessarily preferred for conversation. In addition, messages are often carried on radio, a transient medi…
A Chink in the Charm? A Framing Analysis of Coverage of Chinese Aid in the Ghanaian Media
Much recent scholarship focuses on China’s growing global influence. Of note is China’s recent charm offensive on Africa through the soft power of aid and trade. With development assistance being key to asserting global influence, it would seem that by pursuing a no-strings-attached approach to aid, China has propositioned itself to Africans as a benevolent development partner. Yet China’s business activities in Africa may represent a chink in it…
Audience Expectations of Advertising during the Covid-19 Pandemic
Covid-19 (an acronym for the coronavirus disease of 2019) has revised how businesses the world over act, including how they engage their targets. As audiences battle the barrage of Covid-19 information already fighting for their attention, the boundaries of the already complex task of catching and retaining their attention is being re-defined. A cursory observation would show that, during the pandemic, brand advertising has evolved. Promotional m…
Introduction to the Special Issue
Across Africa, young people are living digital lives that manifest in their growing uptake of digital resources and media for daily routines. Africa’s media landscape is changing rapidly and has been characterized by increased media access among the youth (Silver & Johnson, 2018; Commey, 2020; Boulianne & Theocharis, 2020). The re-democratization and media liberalization wave of the 1990s expanded media availability significantly, bringing partic…
Does Language Matter When Advertising to Africa’s Multilingual Audience? An ELM Study of Audience Language Preference and Responses
Choosing the most effective language is critical when advertising to multilingual audiences as the success of any advertising campaign depends on whether the audience “gets” the message. This paper argues that in Africa, “getting the message” is partly dependent on language given that indigenous languages, colonial legacy languages and blends between them compete for audience attention. Using Elaboration Likelihood Model (ELM) arguments, the stud…
Access to Digital Media and Digital Literacy among Ghanaian Youth
Across Africa, increased availability of mobile devices and internet connectivity means that more young people can participate in digital spaces. Yet media access and use are not universal either across the continent or within countries. Indeed, as the euphoria around technological advancements wanes, researchers and policymakers recognise that technology has the capacity to exacerbate social and other inequalities. This paper problematises the c…
Status of women in the Ghanaian media
Historical and contemporary scholarship paint a picture of women in media as under-represented, misrepresented and lacking the opportunity to influence what happens in media and their own status in media. This is despite years of interventions – including pushing for affirmative action – targeted at improving their status and working conditions. In this study, we argue that part of the solution lies in conscientizing women in media to become more…
The association between exposure to a radio campaign on nutrition and mothers’ nutrition- and health-related attitudes and minimal acceptable diet of children 6–36 months old
Objective: To evaluate the effectiveness of a radio campaign involving serial 10-minute drama episodes, 10-minute on air discussion of each episode by trained community health workers and 30-minute phone-ins from listeners in improving mothers’ nutrition- and health-related attitudes (HNRAs) and children’s minimum acceptable diet (MAD). Design: A two-arm quasi-experimental trial with a pre-post design was used to quantify the effect of a radio ca…
Political science (9 works) · Sociology (9 works) · Public relations (6 works) · Scholarship (5 works) · Law (4 works) · Media studies (4 works) · Advertising (3 works) · Economics (3 works) · Medicine (3 works) · Psychology (3 works)