E Balbach
Biographic Data
| ID | 4911653 |
|---|---|
| NAME | E Balbach |
| GIVEN NAMES | E |
| FAMILY NAME | Balbach |
| SIGNATURE | BALBACH E |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2007 |
| H-INDEX | 1 |
Philip Morris’s website and television commercials use new language to mislead the public into believing it has changed its stance on smoking and disease
Objectives: This paper analyses Philip Morris’s evolving website and the legal strategies employed in its creation and dissemination. Methods: Internal tobacco documents were searched and examined and their substance verified and triangulated using media accounts, legal and public health research papers, and visits to Philip Morris’s website. Various drafts of website language, as well as informal discussion of the website’s creation, were locate…
Philip Morris’s website and television commercials use new language to mislead the public into believing it has changed its stance on smoking and disease
Objectives: This paper analyses Philip Morris’s evolving website and the legal strategies employed in its creation and dissemination. Methods: Internal tobacco documents were searched and examined and their substance verified and triangulated using media accounts, legal and public health research papers, and visits to Philip Morris’s website. Various drafts of website language, as well as informal discussion of the website’s creation, were locate…
Philip Morris’s website and television commercials use new language to mislead the public into believing it has changed its stance on smoking and disease
Objectives: This paper analyses Philip Morris’s evolving website and the legal strategies employed in its creation and dissemination. Methods: Internal tobacco documents were searched and examined and their substance verified and triangulated using media accounts, legal and public health research papers, and visits to Philip Morris’s website. Various drafts of website language, as well as informal discussion of the website’s creation, were locate…
Addiction (1 works) · Advertising (1 works) · Business (1 works) · Law (1 works) · Media Studies and Communication (1 works) · Medicine (1 works) · Nursing (1 works) · Political science (1 works) · Psychiatry (1 works) · Psychology (1 works)