José María Álvarez Monzoncillo
Biographic Data
| ID | 4911949 |
|---|---|
| NAME | José María Álvarez Monzoncillo |
| GIVEN NAMES | José María Álvarez |
| FAMILY NAME | Monzoncillo |
| SIGNATURE | MONZONCILLO J M Á |
| AFFILIATIONS | Universidad Autónoma de Madrid |
| ORCID | 0000-0002-2009-7466 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 7 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 2 |
YouTube y el nuevo rumbo de la prensa española
La presencia del vídeo en la prensa española ha ido adquiriendo en estos últimos años una importancia creciente. La audiencia más joven empatiza mejor con el vídeo que, además, aporta nuevos ingresos, fundamentales para sostener un negocio en claro declive. Las inversiones en creación de contenido para ser distribuido en las redes sociales han crecido de forma considerable en todas las rotativas. Por otro lado, la plataforma de distribución domin…
The use of YouTube by the Spanish press
The instability in the newspaper business model since the emergence of the Internet disrupted the value chain and has led newspapers to turn to videos as an additional source of revenue. YouTube has become the content distribution channel of choice for most newspapers, which benefit from the ability to generate greater traffic in exchange for a blind contract imposed by YouTube's algorithm. Advertising income from this source is still scarce and …
Challenges and considerations of the new labor market in the media industry
Recent changes in the economic, social, and technological environment have impacted the careers of information professionals. On one hand, new jobs and opportunities have appeared, and on the other hand, layoffs in mainstream media companies indicate that the net impact has been negative. This article attempts to analyze the most important changes in the media environment, the main forces affecting supply and demand, and the impact of changes on …
The use of YouTube by the Spanish press
The instability in the newspaper business model since the emergence of the Internet disrupted the value chain and has led newspapers to turn to videos as an additional source of revenue. YouTube has become the content distribution channel of choice for most newspapers, which benefit from the ability to generate greater traffic in exchange for a blind contract imposed by YouTube's algorithm. Advertising income from this source is still scarce and …
Challenges and considerations of the new labor market in the media industry
Recent changes in the economic, social, and technological environment have impacted the careers of information professionals. On one hand, new jobs and opportunities have appeared, and on the other hand, layoffs in mainstream media companies indicate that the net impact has been negative. This article attempts to analyze the most important changes in the media environment, the main forces affecting supply and demand, and the impact of changes on …
Challenges and considerations of the new labor market in the media industry
Recent changes in the economic, social, and technological environment have impacted the careers of information professionals. On one hand, new jobs and opportunities have appeared, and on the other hand, layoffs in mainstream media companies indicate that the net impact has been negative. This article attempts to analyze the most important changes in the media environment, the main forces affecting supply and demand, and the impact of changes on …
The use of YouTube by the Spanish press
The instability in the newspaper business model since the emergence of the Internet disrupted the value chain and has led newspapers to turn to videos as an additional source of revenue. YouTube has become the content distribution channel of choice for most newspapers, which benefit from the ability to generate greater traffic in exchange for a blind contract imposed by YouTube's algorithm. Advertising income from this source is still scarce and …
YouTube y el nuevo rumbo de la prensa española
La presencia del vídeo en la prensa española ha ido adquiriendo en estos últimos años una importancia creciente. La audiencia más joven empatiza mejor con el vídeo que, además, aporta nuevos ingresos, fundamentales para sostener un negocio en claro declive. Las inversiones en creación de contenido para ser distribuido en las redes sociales han crecido de forma considerable en todas las rotativas. Por otro lado, la plataforma de distribución domin…
Political science (3 works) · Business (2 works) · Marketing (2 works) · Media and Digital Communication (2 works) · Social media (2 works) · Advertising (1 works) · Art (1 works) · Business model (1 works) · Channel (broadcasting (1 works) · Communication and COVID-19 Impact (1 works)