José‐domingo Mora
Biographic Data
| ID | 4912005 |
|---|---|
| NAME | José‐domingo Mora |
| GIVEN NAMES | José‐domingo |
| FAMILY NAME | Mora |
| SIGNATURE | MORA J D |
| AFFILIATIONS | Simon Fraser University |
| ORCID | 0000-0001-9060-6070 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 7 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 2 |
Television Co-Viewing in Mexico: An Assessment on People Meter Data
Television co-viewing is a frequent behavior with important social and economic implications. This study proposes a measure of co-viewing on people meter panel data, tests it on a data set in Mexico, and uses it to explore co-viewing. Individual differences in psychographics, program genres and co-viewing of the lead-in programs were discovered as antecedents to co-viewing. Results indicate as well that co-viewing leads to increased watching time…
Trait and image interaction
Trait and image interaction
Television Co-Viewing in Mexico: An Assessment on People Meter Data
Television co-viewing is a frequent behavior with important social and economic implications. This study proposes a measure of co-viewing on people meter panel data, tests it on a data set in Mexico, and uses it to explore co-viewing. Individual differences in psychographics, program genres and co-viewing of the lead-in programs were discovered as antecedents to co-viewing. Results indicate as well that co-viewing leads to increased watching time…
Trait and image interaction
Television Co-Viewing in Mexico: An Assessment on People Meter Data
Television co-viewing is a frequent behavior with important social and economic implications. This study proposes a measure of co-viewing on people meter panel data, tests it on a data set in Mexico, and uses it to explore co-viewing. Individual differences in psychographics, program genres and co-viewing of the lead-in programs were discovered as antecedents to co-viewing. Results indicate as well that co-viewing leads to increased watching time…
Business (2 works) · Computer Science (2 works) · Advertising (1 works) · Component (thermodynamics (1 works) · Conceptual model (1 works) · Database (1 works) · Destinations (1 works) · Digital Marketing and Social Media (1 works) · Diverse Aspects of Tourism Research (1 works) · Ecology (1 works)