Matthew Blaszka
Biographic Data
| ID | 4912179 |
|---|---|
| NAME | Matthew Blaszka |
| GIVEN NAMES | Matthew |
| FAMILY NAME | Blaszka |
| SIGNATURE | BLASZKA M |
| AFFILIATIONS | Indiana State University |
| ORCID | 0000-0001-6804-6265 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 16 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Visual Athlete Rebrands
Even though the widespread practice of athletes utilizing a visual symbol to represent and communicate their brand (i.e., a personal logo) is still in its infancy, a number of athletes who have previously established a personal logo have undergone a visual rebrand. The practice of rebranding is not seen as an enviable branding tactic in other realms (e.g., professional teams and business), given that its utilization is typically tied to a miscomm…
The Kraken Awakens
This study explored the public’s response to the digital brand launch of the Seattle Kraken. Informed by agenda-setting theory and through content and social media analyses, the study identified the initial digital sentiment around the brand and the reach of the virtual conversations. The Kraken were able to encourage favorable conversation about the team by setting the agenda and encouraging consumers to engage with content at specific times dur…
Wearable Fitness Devices
This article investigates practical uses of Wear Fitness Devices (WFDs) and extends literature to include a co-constructed process. Previous research has looked at various aspects of the devices. Yet, this article explores WFD at the crossroads of communication and sport. Researchers conducted 43 in-depth interviews about their WFD usage patterns. The researchers utilize the Coordinated Management of Meaning to understand the themes that emerged.…
Players, 23 Voices
This study’s purpose was to contribute to the understanding of athlete self-presentation on Twitter by focusing on the communication strategies of an entire team of female athletes during an international mega-event, with special attention given to how the athletes’ communication changed in the surrounding time periods. Content analysis was performed on tweets from all 23 players on the U.S. Women’s National Soccer Team during 30-day time periods…
Establishing a Typology of Social Media Uses in the Sport Industry
This study developed a typology of social media uses in the sport industry utilizing multidimensional scaling. Study progression followed three phases beginning with a qualitative analysis of sport social media consumers. The second phase examined responses collected through online surveys made available through social networking sites. The results suggest that social media uses in sport fluctuate along two separate but related dimensions: high a…
A Shift in Set
The purpose of this study was to determine whether agenda setting was present on Twitter during the 2012 London Olympics. In order to analyze the presence of agenda setting, tweets from the @London2012 account and tweets containing #London2012 were analyzed. The @London2012 account served as the news outlet, while tweets containing #London2012 served as the unit of analysis to determine whether agenda setting was present. A content analysis of th…
A Shift in Set
The purpose of this study was to determine whether agenda setting was present on Twitter during the 2012 London Olympics. In order to analyze the presence of agenda setting, tweets from the @London2012 account and tweets containing #London2012 were analyzed. The @London2012 account served as the news outlet, while tweets containing #London2012 served as the unit of analysis to determine whether agenda setting was present. A content analysis of th…
Players, 23 Voices
This study’s purpose was to contribute to the understanding of athlete self-presentation on Twitter by focusing on the communication strategies of an entire team of female athletes during an international mega-event, with special attention given to how the athletes’ communication changed in the surrounding time periods. Content analysis was performed on tweets from all 23 players on the U.S. Women’s National Soccer Team during 30-day time periods…
Establishing a Typology of Social Media Uses in the Sport Industry
This study developed a typology of social media uses in the sport industry utilizing multidimensional scaling. Study progression followed three phases beginning with a qualitative analysis of sport social media consumers. The second phase examined responses collected through online surveys made available through social networking sites. The results suggest that social media uses in sport fluctuate along two separate but related dimensions: high a…
A Shift in Set
The purpose of this study was to determine whether agenda setting was present on Twitter during the 2012 London Olympics. In order to analyze the presence of agenda setting, tweets from the @London2012 account and tweets containing #London2012 were analyzed. The @London2012 account served as the news outlet, while tweets containing #London2012 served as the unit of analysis to determine whether agenda setting was present. A content analysis of th…
Establishing a Typology of Social Media Uses in the Sport Industry
This study developed a typology of social media uses in the sport industry utilizing multidimensional scaling. Study progression followed three phases beginning with a qualitative analysis of sport social media consumers. The second phase examined responses collected through online surveys made available through social networking sites. The results suggest that social media uses in sport fluctuate along two separate but related dimensions: high a…
Players, 23 Voices
This study’s purpose was to contribute to the understanding of athlete self-presentation on Twitter by focusing on the communication strategies of an entire team of female athletes during an international mega-event, with special attention given to how the athletes’ communication changed in the surrounding time periods. Content analysis was performed on tweets from all 23 players on the U.S. Women’s National Soccer Team during 30-day time periods…
Wearable Fitness Devices
This article investigates practical uses of Wear Fitness Devices (WFDs) and extends literature to include a co-constructed process. Previous research has looked at various aspects of the devices. Yet, this article explores WFD at the crossroads of communication and sport. Researchers conducted 43 in-depth interviews about their WFD usage patterns. The researchers utilize the Coordinated Management of Meaning to understand the themes that emerged.…
The Kraken Awakens
This study explored the public’s response to the digital brand launch of the Seattle Kraken. Informed by agenda-setting theory and through content and social media analyses, the study identified the initial digital sentiment around the brand and the reach of the virtual conversations. The Kraken were able to encourage favorable conversation about the team by setting the agenda and encouraging consumers to engage with content at specific times dur…
Visual Athlete Rebrands
Even though the widespread practice of athletes utilizing a visual symbol to represent and communicate their brand (i.e., a personal logo) is still in its infancy, a number of athletes who have previously established a personal logo have undergone a visual rebrand. The practice of rebranding is not seen as an enviable branding tactic in other realms (e.g., professional teams and business), given that its utilization is typically tied to a miscomm…
Psychology (6 works) · Computer Science (5 works) · Advertising (4 works) · Business (4 works) · Sociology (4 works) · Digital Marketing and Social Media (3 works) · Social media (3 works) · Sports, Gender, and Society (3 works) · Athletes (2 works) · Impact of Technology on Adolescents (2 works)