Soo Kwang Oh
Biographic Data
| ID | 4912235 |
|---|---|
| NAME | Soo Kwang Oh |
| GIVEN NAMES | Soo Kwang |
| FAMILY NAME | Oh |
| SIGNATURE | OH S K |
| AFFILIATIONS | Pepperdine University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Focusing on the “Public” in Public Relations
Based on the theoretical frameworks of situational crisis communication theory (SCCT) and person-centered messages (PCMs), this interdisciplinary study conducted a 2 x 3 experiment to examine the role of PCMs in crisis management on social media. Our findings suggest that crisis type (victim, preventable) has an effect on people’s perceptions/reactions toward an organization and that PCM levels (low, medium, and high person-centered messages) in …
Broadcasting upon a shooting star
This study examined the increasingly popular social media platform and online personal broadcasting service, Afreeca TV. The website features a live stream self-broadcasting model accompanied by a live chat window. This study employed a qualitative content analysis of most popular shows on Afreeca TV to identify elements that make its model successful. We discuss following key elements that help understand Afreeca TV's success: 1) real-time audie…
No prominent works on this page.
Broadcasting upon a shooting star
This study examined the increasingly popular social media platform and online personal broadcasting service, Afreeca TV. The website features a live stream self-broadcasting model accompanied by a live chat window. This study employed a qualitative content analysis of most popular shows on Afreeca TV to identify elements that make its model successful. We discuss following key elements that help understand Afreeca TV's success: 1) real-time audie…
Focusing on the “Public” in Public Relations
Based on the theoretical frameworks of situational crisis communication theory (SCCT) and person-centered messages (PCMs), this interdisciplinary study conducted a 2 x 3 experiment to examine the role of PCMs in crisis management on social media. Our findings suggest that crisis type (victim, preventable) has an effect on people’s perceptions/reactions toward an organization and that PCM levels (low, medium, and high person-centered messages) in …
Broadcasting (networking (1 work) · Business (1 work) · Communication in Education and Healthcare (1 work) · Computer network (1 work) · Computer Science (1 work) · Computer security (1 work) · Crisis communication (1 work) · Crisis management (1 work) · Crisis response (1 work) · Digital Games and Media (1 work)