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Ruchi Jaggi

Biographic Data

ID4929691
NAMERuchi Jaggi
GIVEN NAMESRuchi
FAMILY NAMEJaggi
SIGNATUREJAGGI R
AFFILIATIONSSymbiosis International University
ORCID0000-0002-4118-7671
VERIFIEDYes
TOTAL WORKS10
TOTAL CITATIONS2
AUTHOR COUNT10
EDITOR COUNT0
FIRST PUBLICATION YEAR2014
LATEST PUBLICATION YEAR2025
H-INDEX1
  • The online video ecology for preschoolers in India

    Ruchi Jaggi, Shambhu Sahu•ARTICLE•Media Asia•2025

    With over 690 million internet users, India ranks second globally in terms of internet user, trailing only China. This surge in internet penetration is fueling online content consumption among preschoolers in the country. As per Statista’s January 2024 data, India has the largest share of YouTube worldwide viewership, with 462 million users, which is nearly double of the 239 million users in the United States. Notably, six out of the 10 most-view…

  • Positioning television studies in India as a legitimate academic discipline

    Ruchi Jaggi•ARTICLE•Creative Industries Journal•2025

    This commentary evaluates the domain of television studies as an exclusive academic discipline in the Indian context. Television studies, academically, has yet not been able to establish itself as a legitimate discipline in India and finds itself located as one of the dimensions of mass communication in most university departments. Television studies, in India, has not been able to create a theoretical paradigm for itself like film studies and cu…

  • Critical reflections on children and media research in India

    Ruchi Kher Jaggi, Ruchi Jaggi•ARTICLE•Journal of Children and Media•2025

    It was more than a decade ago that I presented one of my earlier research studies on media and children at a conference in India. I recall some comments from a fellow colleague to reorient my resea

  • Reconceptualising Digital Placemaking

    Open Access•Aanchal Sharma, Ruchi Jaggi•ARTICLE•Journal of Creative Communications•2023

    This article aims to contribute towards the theoretical and practical implications of ‘digital placemaking’ in the context of the state of Uttarakhand, India. In this study, we conducted a prolonged netnographic immersion with a popular online community on Facebook and analysed how the members make sense of digital placemaking in the cultural context of Uttarakhand. The data is collected using observations of the digital community and in-depth in…

  • Remedying the fractured domain through slow journalism

    Open Access•Sneha Gore Mehendale, Ruchi Kher Jaggi et al.•ARTICLE•Media International Australia•2023•Cited by: 2•References: 46

    This study contributes significantly by adding to the limited existing knowledge of news podcasting practices as well as building an empirical understanding of a specific type of slow journalism. It examines the practices of news podcasting in India and positions it as a form of slow journalism. The study found that this construction of slow journalism through podcasting is purposeful on the journalist's part. More importantly, it is done with th…

  • Interactive Documentary Filmmaking and Student Engagement With Community

    Open Access•Andrew Sharma, Edward Robeck et al.•ARTICLE•Journalism & Mass Communication…•2022

    This paper describes a curricular project in which a network of media educators, in making a case for the educational and social values of an interactive documentary, integrated it in a media degree program to encourage activism in students and promote civic engagement. The project provides valid and important results in an immediate sense, while also establishing the foundation for strengthening the media curriculum at educational institutions. …

  • A perspective on BBC television news in India

    Open Access•Ruchi Kher Jaggi, Ruchi Jaggi et al.•ARTICLE•Critical Studies in Television…•2022•References: 5

    This provocation gives an overview of the BBC in India in terms of television news. It discusses the BBC's sensibilities in relation to the interests and perceptions of Indian audiences through two methods: one, a review of available secondary literature; and two, brief conversations with media professionals who have previously or currently work with the BBC in India. It briefly comments on the conflicting journey of the BBC in India but argues t…

  • Narratives of online education in India

    Ruchi Jaggi•ARTICLE•Journal of Children and Media•2021

    According to a UNESCO report, the Coronavirus pandemic has confined 321 million children in India to their homes (and homelessness) because of the closure of schools since the lockdown was announce

  • Documenting Migrant Lives of Sugarcane Harvesting Labourers in Maharashtra– Autoethnographic Reflections

    Open Access•Mithunchandra Chaudhari, Ruchi Jaggi•ARTICLE•Rupkatha Journal on Interdisciplina…•2020

    Physical labour is not respected in India. Farm labourers are one of the most exploited labourers in India, and the world. Every year more than one million unorganised contract labourers, most of them from lower castes, migrate to the sugar belt in Western Maharashtra for around six months where sugar factories are concentrated. With around 200 sugar factories, Maharashtra ranks number one in sugar production in India. The labourers work for twel…

  • An Overview of Japanese Content on Children’s Television in India

    Ruchi Jaggi•ARTICLE•Media Asia•2014

    The growth of Japanese anime in children’s television programming in India has been far more rapid and visible than other segments of television. This paper is an attempt to examine Japanese content on Indian children’s television by studying its trajectory between 2000 to 2012. It also reviews the academic research on children’s television in India with the aim of providing a context to the prevalence and popularity of imported content on Indian…

  • Remedying the fractured domain through slow journalism

    Open Access•Sneha Gore Mehendale, Ruchi Kher Jaggi et al.•ARTICLE•Media International Australia•2023•Cited by: 2•References: 46

    This study contributes significantly by adding to the limited existing knowledge of news podcasting practices as well as building an empirical understanding of a specific type of slow journalism. It examines the practices of news podcasting in India and positions it as a form of slow journalism. The study found that this construction of slow journalism through podcasting is purposeful on the journalist's part. More importantly, it is done with th…

  • An Overview of Japanese Content on Children’s Television in India

    Ruchi Jaggi•ARTICLE•Media Asia•2014

    The growth of Japanese anime in children’s television programming in India has been far more rapid and visible than other segments of television. This paper is an attempt to examine Japanese content on Indian children’s television by studying its trajectory between 2000 to 2012. It also reviews the academic research on children’s television in India with the aim of providing a context to the prevalence and popularity of imported content on Indian…

  • Documenting Migrant Lives of Sugarcane Harvesting Labourers in Maharashtra– Autoethnographic Reflections

    Open Access•Mithunchandra Chaudhari, Ruchi Jaggi•ARTICLE•Rupkatha Journal on Interdisciplina…•2020

    Physical labour is not respected in India. Farm labourers are one of the most exploited labourers in India, and the world. Every year more than one million unorganised contract labourers, most of them from lower castes, migrate to the sugar belt in Western Maharashtra for around six months where sugar factories are concentrated. With around 200 sugar factories, Maharashtra ranks number one in sugar production in India. The labourers work for twel…

  • Narratives of online education in India

    Ruchi Jaggi•ARTICLE•Journal of Children and Media•2021

    According to a UNESCO report, the Coronavirus pandemic has confined 321 million children in India to their homes (and homelessness) because of the closure of schools since the lockdown was announce

  • Interactive Documentary Filmmaking and Student Engagement With Community

    Open Access•Andrew Sharma, Edward Robeck et al.•ARTICLE•Journalism & Mass Communication…•2022

    This paper describes a curricular project in which a network of media educators, in making a case for the educational and social values of an interactive documentary, integrated it in a media degree program to encourage activism in students and promote civic engagement. The project provides valid and important results in an immediate sense, while also establishing the foundation for strengthening the media curriculum at educational institutions. …

  • A perspective on BBC television news in India

    Open Access•Ruchi Kher Jaggi, Ruchi Jaggi et al.•ARTICLE•Critical Studies in Television…•2022•References: 5

    This provocation gives an overview of the BBC in India in terms of television news. It discusses the BBC's sensibilities in relation to the interests and perceptions of Indian audiences through two methods: one, a review of available secondary literature; and two, brief conversations with media professionals who have previously or currently work with the BBC in India. It briefly comments on the conflicting journey of the BBC in India but argues t…

  • Reconceptualising Digital Placemaking

    Open Access•Aanchal Sharma, Ruchi Jaggi•ARTICLE•Journal of Creative Communications•2023

    This article aims to contribute towards the theoretical and practical implications of ‘digital placemaking’ in the context of the state of Uttarakhand, India. In this study, we conducted a prolonged netnographic immersion with a popular online community on Facebook and analysed how the members make sense of digital placemaking in the cultural context of Uttarakhand. The data is collected using observations of the digital community and in-depth in…

  • Remedying the fractured domain through slow journalism

    Open Access•Sneha Gore Mehendale, Ruchi Kher Jaggi et al.•ARTICLE•Media International Australia•2023•Cited by: 2•References: 46

    This study contributes significantly by adding to the limited existing knowledge of news podcasting practices as well as building an empirical understanding of a specific type of slow journalism. It examines the practices of news podcasting in India and positions it as a form of slow journalism. The study found that this construction of slow journalism through podcasting is purposeful on the journalist's part. More importantly, it is done with th…

  • The online video ecology for preschoolers in India

    Ruchi Jaggi, Shambhu Sahu•ARTICLE•Media Asia•2025

    With over 690 million internet users, India ranks second globally in terms of internet user, trailing only China. This surge in internet penetration is fueling online content consumption among preschoolers in the country. As per Statista’s January 2024 data, India has the largest share of YouTube worldwide viewership, with 462 million users, which is nearly double of the 239 million users in the United States. Notably, six out of the 10 most-view…

  • Positioning television studies in India as a legitimate academic discipline

    Ruchi Jaggi•ARTICLE•Creative Industries Journal•2025

    This commentary evaluates the domain of television studies as an exclusive academic discipline in the Indian context. Television studies, academically, has yet not been able to establish itself as a legitimate discipline in India and finds itself located as one of the dimensions of mass communication in most university departments. Television studies, in India, has not been able to create a theoretical paradigm for itself like film studies and cu…

  • Critical reflections on children and media research in India

    Ruchi Kher Jaggi, Ruchi Jaggi•ARTICLE•Journal of Children and Media•2025

    It was more than a decade ago that I presented one of my earlier research studies on media and children at a conference in India. I recall some comments from a fellow colleague to reorient my resea

Sociology (9 works) · Political science (8 works) · Media studies (6 works) · Business (4 works) · Public relations (4 works) · Advertising (3 works) · Computer Science (3 works) · Geography (3 works) · Law (3 works) · Media Studies and Communication (3 works)

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