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Rashad Mammadov

Biographic Data

ID4930937
NAMERashad Mammadov
GIVEN NAMESRashad
FAMILY NAMEMammadov
SIGNATUREMAMMADOV R
AFFILIATIONSUniversity of the Fraser Valley
ORCID0000-0002-3928-4675
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS3
AUTHOR COUNT8
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Sincere or Strategic: Probing Russian Journalists’ True Convictions Behind Ukraine War Coverage

    Open Access•Rashad Mammadov•ARTICLE•Journalism & Mass Communication…•2026

    How sincere is Russian war journalism? This study investigates whether reporters support Moscow’s Ukraine narrative because they believe it, fear dissent, or already share nationalist convictions. Integrating cultivation theory and spiral of silence logic with a third, ideological pathway, we fielded an encrypted survey of journalists and collected self-submitted articles for frame analysis. Latent class modelling revealed three clusters: interna…

  • Eurovision through an intercultural lens: Navigating Eurocentric cultural bias in visual profiling of Azerbaijan and Sweden

    Open Access•Rashad Mammadov•ARTICLE•Global Media and Communication•2026•References: 29

    This study examines the Eurovision Song Contest (ESC) media coverage of Azerbaijan and Sweden to consider possible Eurocentric bias in international communication. Using Media Influences Theory and textual analysis, it analyzes visual symbology and notes consistent differences in portrayals of Western and non-Western participants. Western European media appear to respond to ingrained audience preferences, which may reinforce Eurocentric frames. T…

  • Voices from Ukraine: Journalists in, from and about the war

    Open Access•Rashad Mammadov•BOOK•Voices from Ukraine•2024

  • Emerging perspectives and contemporary debates: Assessing the landscape of online media communication research in Central Asia

    Open Access•Rashad Mammadov•ARTICLE•Online Media and Global…•2023

    This review essay offers an exhaustive examination of the multifaceted role of online media within the Central Asian context. Comprising 11 sections, the essay scrutinizes diverse facets of online media’s impact, spanning from its role in political dynamics to its implications for society, governance, national identity, cultural expression, and e-learning. By identifying recurring patterns, spotlighting ongoing debates, and revealing lacunae in e…

  • Media Choice in Times of Uncertainty —Media Richness Theory in Context of Media Choice in Times of Political and Economic Crisis

    Open Access•Rashad Mammadov•ARTICLE•Advances in Journalism and…•2022•Cited by: 1•References: 4

    What drives the audience’s choice of media is one of the most studied topics in mass communication research. Both academia and field professionals benefit from the studies that cast light on this fundamental issue. However, there is a lack of attention to interdisciplinary approaches. The purpose of this study is to implement Media Richness Theory (MRT), rarely used in mass communication research to address the issues, which otherwise would remai…

  • Portrait of an Azerbaijani journalist: Unpaid, dissatisfied, but nevertheless passionate and committed

    Rashad Mammadov•ARTICLE•Caucasus Survey•2021•References: 18

    The field of journalism in Azerbaijan is vastly understudied. Aiming to fill the major knowledge gap owing to the lack of any empirical data on Azerbaijan’s media, this is an attempt to systematically study the media environment in Azerbaijan. Through a national survey based on the larger frameworks of the Global Journalist (GJ) and the Worlds of Journalism (WoJ) projects this study constructs a demographic profile of journalists in Azerbaijan. W…

  • Political Activist, Citizen’s Helper, and Entertainer: A Study of Professional Role Perception of Journalists in Azerbaijan

    Rashad Mammadov•ARTICLE•Journalism Practice•2020•Cited by: 2•References: 31

    This study seeks to partially fill a gap in knowledge about the practice of journalism in Azerbaijan, a former Soviet republic. The study proposed here represents the first time Azerbaijan has been studied in a systematic fashion consistent with the literature of comparative journalism as represented by The Global Journalist and Worlds of Journalism, studies well recognized as the standards against which all such efforts should be measured. One o…

  • News media commercialization in Chindia: Changing theoretical perceptions

    Open Access•Rashad Mammadov•ARTICLE•Global Media and Communication•2020•References: 24

    There are many descriptions of media realities in China and India. Few of them, however, look at these countries from the theoretical classification framework, and those who do often do not pay proper attention to the Western orientation of existing classifications. Denis McQuail’s models of dominance and pluralism are not frequently mentioned in global media studies, and this article adds to the scholarly discussion about their use to explain me…

  • Political Activist, Citizen’s Helper, and Entertainer: A Study of Professional Role Perception of Journalists in Azerbaijan

    Rashad Mammadov•ARTICLE•Journalism Practice•2020•Cited by: 2•References: 31

    This study seeks to partially fill a gap in knowledge about the practice of journalism in Azerbaijan, a former Soviet republic. The study proposed here represents the first time Azerbaijan has been studied in a systematic fashion consistent with the literature of comparative journalism as represented by The Global Journalist and Worlds of Journalism, studies well recognized as the standards against which all such efforts should be measured. One o…

  • Media Choice in Times of Uncertainty —Media Richness Theory in Context of Media Choice in Times of Political and Economic Crisis

    Open Access•Rashad Mammadov•ARTICLE•Advances in Journalism and…•2022•Cited by: 1•References: 4

    What drives the audience’s choice of media is one of the most studied topics in mass communication research. Both academia and field professionals benefit from the studies that cast light on this fundamental issue. However, there is a lack of attention to interdisciplinary approaches. The purpose of this study is to implement Media Richness Theory (MRT), rarely used in mass communication research to address the issues, which otherwise would remai…

  • Political Activist, Citizen’s Helper, and Entertainer: A Study of Professional Role Perception of Journalists in Azerbaijan

    Rashad Mammadov•ARTICLE•Journalism Practice•2020•Cited by: 2•References: 31

    This study seeks to partially fill a gap in knowledge about the practice of journalism in Azerbaijan, a former Soviet republic. The study proposed here represents the first time Azerbaijan has been studied in a systematic fashion consistent with the literature of comparative journalism as represented by The Global Journalist and Worlds of Journalism, studies well recognized as the standards against which all such efforts should be measured. One o…

  • News media commercialization in Chindia: Changing theoretical perceptions

    Open Access•Rashad Mammadov•ARTICLE•Global Media and Communication•2020•References: 24

    There are many descriptions of media realities in China and India. Few of them, however, look at these countries from the theoretical classification framework, and those who do often do not pay proper attention to the Western orientation of existing classifications. Denis McQuail’s models of dominance and pluralism are not frequently mentioned in global media studies, and this article adds to the scholarly discussion about their use to explain me…

  • Portrait of an Azerbaijani journalist: Unpaid, dissatisfied, but nevertheless passionate and committed

    Rashad Mammadov•ARTICLE•Caucasus Survey•2021•References: 18

    The field of journalism in Azerbaijan is vastly understudied. Aiming to fill the major knowledge gap owing to the lack of any empirical data on Azerbaijan’s media, this is an attempt to systematically study the media environment in Azerbaijan. Through a national survey based on the larger frameworks of the Global Journalist (GJ) and the Worlds of Journalism (WoJ) projects this study constructs a demographic profile of journalists in Azerbaijan. W…

  • Media Choice in Times of Uncertainty —Media Richness Theory in Context of Media Choice in Times of Political and Economic Crisis

    Open Access•Rashad Mammadov•ARTICLE•Advances in Journalism and…•2022•Cited by: 1•References: 4

    What drives the audience’s choice of media is one of the most studied topics in mass communication research. Both academia and field professionals benefit from the studies that cast light on this fundamental issue. However, there is a lack of attention to interdisciplinary approaches. The purpose of this study is to implement Media Richness Theory (MRT), rarely used in mass communication research to address the issues, which otherwise would remai…

  • Emerging perspectives and contemporary debates: Assessing the landscape of online media communication research in Central Asia

    Open Access•Rashad Mammadov•ARTICLE•Online Media and Global…•2023

    This review essay offers an exhaustive examination of the multifaceted role of online media within the Central Asian context. Comprising 11 sections, the essay scrutinizes diverse facets of online media’s impact, spanning from its role in political dynamics to its implications for society, governance, national identity, cultural expression, and e-learning. By identifying recurring patterns, spotlighting ongoing debates, and revealing lacunae in e…

  • Voices from Ukraine: Journalists in, from and about the war

    Open Access•Rashad Mammadov•BOOK•Voices from Ukraine•2024

  • Sincere or Strategic: Probing Russian Journalists’ True Convictions Behind Ukraine War Coverage

    Open Access•Rashad Mammadov•ARTICLE•Journalism & Mass Communication…•2026

    How sincere is Russian war journalism? This study investigates whether reporters support Moscow’s Ukraine narrative because they believe it, fear dissent, or already share nationalist convictions. Integrating cultivation theory and spiral of silence logic with a third, ideological pathway, we fielded an encrypted survey of journalists and collected self-submitted articles for frame analysis. Latent class modelling revealed three clusters: interna…

  • Eurovision through an intercultural lens: Navigating Eurocentric cultural bias in visual profiling of Azerbaijan and Sweden

    Open Access•Rashad Mammadov•ARTICLE•Global Media and Communication•2026•References: 29

    This study examines the Eurovision Song Contest (ESC) media coverage of Azerbaijan and Sweden to consider possible Eurocentric bias in international communication. Using Media Influences Theory and textual analysis, it analyzes visual symbology and notes consistent differences in portrayals of Western and non-Western participants. Western European media appear to respond to ingrained audience preferences, which may reinforce Eurocentric frames. T…

Political science (6 works) · Media Studies and Communication (5 works) · Sociology (5 works) · Law (4 works) · Media studies (4 works) · Social Media and Politics (4 works) · Geography (3 works) · Law (3 works) · Perception (3 works) · Politics (3 works)

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