Thomas W L MacDonald
Biographic Data
| ID | 4970112 |
|---|---|
| NAME | Thomas W L MacDonald |
| GIVEN NAMES | Thomas W L |
| FAMILY NAME | MacDonald |
| SIGNATURE | MACDONALD T W L |
| AFFILIATIONS | Queen's University |
| ORCID | 0000-0003-2777-3890 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Automating authenticity
In this paper, I examine algorithmic intermediaries known as influencer marketing platforms (IMPs), which attempt to automate influencer marketing. Contributing to scholarship on inequality in the gig economy, I examine how these platforms’ socio-technical infrastructures construct and coordinate markets for creative gig labour and their consequences for workers. Drawing on ethnographic walkthroughs, platform documentation, interviews and walkthr…
How it actually works”
On YouTube, self-styled algorithmic experts claim to know how algorithms “actually work.” However, their knowledge is largely speculative. Developing recent work that pays attention to algorithmic expertise, I argue that algorithmic lore videos are “market devices” which are economically productive for the platform in four ways: they (1) legitimize platform narratives of algorithmic objectivity, (2) teach creators how to calculate the value of co…
How it actually works”
On YouTube, self-styled algorithmic experts claim to know how algorithms “actually work.” However, their knowledge is largely speculative. Developing recent work that pays attention to algorithmic expertise, I argue that algorithmic lore videos are “market devices” which are economically productive for the platform in four ways: they (1) legitimize platform narratives of algorithmic objectivity, (2) teach creators how to calculate the value of co…
How it actually works”
On YouTube, self-styled algorithmic experts claim to know how algorithms “actually work.” However, their knowledge is largely speculative. Developing recent work that pays attention to algorithmic expertise, I argue that algorithmic lore videos are “market devices” which are economically productive for the platform in four ways: they (1) legitimize platform narratives of algorithmic objectivity, (2) teach creators how to calculate the value of co…
Automating authenticity
In this paper, I examine algorithmic intermediaries known as influencer marketing platforms (IMPs), which attempt to automate influencer marketing. Contributing to scholarship on inequality in the gig economy, I examine how these platforms’ socio-technical infrastructures construct and coordinate markets for creative gig labour and their consequences for workers. Drawing on ethnographic walkthroughs, platform documentation, interviews and walkthr…
Aesthetics (1 work) · Art (1 work) · Cinema and Media Studies (1 work) · Computer Science (1 work) · Content (measure theory (1 work) · Cyberloafing and Workplace Behavior (1 work) · Digital Economy and Work Transformation (1 work) · Economics (1 work) · Epistemology (1 work) · Ethics and Social Impacts of AI (1 work)