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Marius Michels

Biographic Data

ID4970970
NAMEMarius Michels
GIVEN NAMESMarius
FAMILY NAMEMichels
SIGNATUREMICHELS M
AFFILIATIONSUniversity of Göttingen
ORCID0000-0002-4391-4457
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS2
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Public perception and segmentation of agricultural protests in Germany

    Open Access•Marius Michels, Thore-Maximilian Biß et al.•ARTICLE•Journal of Rural Studies•2026

    Using Germany as a case study, this paper examines public perceptions of agricultural protests across different societal segments. Based on quota-representative survey data from 637 adult individuals collected in 2024, we employ factor and cluster analyses to identify distinct attitude patterns. Our findings reveal four population segments: agricultural skeptics, reform-oriented supporters, critical supporters, and moderate reformers. While farme…

  • Perception of resilience

    Open Access•Marius Michels, Lorenz Schmidt•ARTICLE•Journal of Rural Studies•2026•References: 30

    This study examines the factors shaping members' perceived resilience of German agricultural marketing cooperatives. Drawing on resilience theory, we analyze how the resilience capacities robustness, adaptability, and transformability contribute to members' perceived resilience, and how values and principles of cooperative entities are associated with these capacities. Using partial least squares structural equation modeling (PLS-SEM), we analyze…

  • Understanding farmers' intention to buy alternative fuel tractors in German agriculture applying the Unified Theory of Acceptance and Use of Technology

    Open Access•Marius Michels, Vanessa Bonke et al.•ARTICLE•Technological Forecasting and…•2024

    The increased focus on reducing greenhouse gas emissions and decreasing dependence on fossil fuels has led to heightened interest in alternative fuels. Given the critical role of agriculture in both the consumption and production of energy, understanding the factors that influence farmers' decisions to purchase an alternative fuel tractor is paramount. This study aims to identify constructs that influence German farmers' intentions to purchase al…

  • Drones take flight in forests

    Open Access•Marius Michels, Hendrik Wever et al.•ARTICLE•Forest Policy and Economics•2023•References: 5

  • A trans-theoretical model for the adoption of drones by large-scale German farmers

    Open Access•Marius Michels, Cord-Friedrich von Hobe et al.•ARTICLE•Journal of Rural Studies•2020•Cited by: 2•References: 2

  • A trans-theoretical model for the adoption of drones by large-scale German farmers

    Open Access•Marius Michels, Cord-Friedrich von Hobe et al.•ARTICLE•Journal of Rural Studies•2020•Cited by: 2•References: 2

  • A trans-theoretical model for the adoption of drones by large-scale German farmers

    Open Access•Marius Michels, Cord-Friedrich von Hobe et al.•ARTICLE•Journal of Rural Studies•2020•Cited by: 2•References: 2

  • Drones take flight in forests

    Open Access•Marius Michels, Hendrik Wever et al.•ARTICLE•Forest Policy and Economics•2023•References: 5

  • Understanding farmers' intention to buy alternative fuel tractors in German agriculture applying the Unified Theory of Acceptance and Use of Technology

    Open Access•Marius Michels, Vanessa Bonke et al.•ARTICLE•Technological Forecasting and…•2024

    The increased focus on reducing greenhouse gas emissions and decreasing dependence on fossil fuels has led to heightened interest in alternative fuels. Given the critical role of agriculture in both the consumption and production of energy, understanding the factors that influence farmers' decisions to purchase an alternative fuel tractor is paramount. This study aims to identify constructs that influence German farmers' intentions to purchase al…

  • Public perception and segmentation of agricultural protests in Germany

    Open Access•Marius Michels, Thore-Maximilian Biß et al.•ARTICLE•Journal of Rural Studies•2026

    Using Germany as a case study, this paper examines public perceptions of agricultural protests across different societal segments. Based on quota-representative survey data from 637 adult individuals collected in 2024, we employ factor and cluster analyses to identify distinct attitude patterns. Our findings reveal four population segments: agricultural skeptics, reform-oriented supporters, critical supporters, and moderate reformers. While farme…

  • Perception of resilience

    Open Access•Marius Michels, Lorenz Schmidt•ARTICLE•Journal of Rural Studies•2026•References: 30

    This study examines the factors shaping members' perceived resilience of German agricultural marketing cooperatives. Drawing on resilience theory, we analyze how the resilience capacities robustness, adaptability, and transformability contribute to members' perceived resilience, and how values and principles of cooperative entities are associated with these capacities. Using partial least squares structural equation modeling (PLS-SEM), we analyze…

Agriculture (4 works) · Geography (4 works) · German (4 works) · Agricultural Innovations and Practices (3 works) · Business (3 works) · Computer Science (3 works) · Marketing (3 works) · Drone (2 works) · Economics (2 works) · Perception (2 works)

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