Saki Mizoroki
Biographic Data
| ID | 4971073 |
|---|---|
| NAME | Saki Mizoroki |
| GIVEN NAMES | Saki |
| FAMILY NAME | Mizoroki |
| SIGNATURE | MIZOROKI S |
| AFFILIATIONS | Hebrew University of Jerusalem |
| ORCID | 0000-0002-6925-7993 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 11 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
How to do things with a keyword
While people regularly employ the term values in mundane interactions and political debates on social media, little is known about its function in public communication. Approaching values as a keyword in everyday communication, we asked: In what contexts do Twitter users invoke the term values? What discursive functions does the term serve? How do these contexts and functions differ across languages? To address these questions, we analyzed approx…
The expression of values on social media
Social media is a central arena for the articulation of values, shaping what people around the world deem important and desirable. However, traditional value typologies struggle to capture the dynamic nature of value expression in digital spheres and overlook new communication-related values prevalent in these environments. Addressing these gaps, we developed an analytical framework for investigating value expression on social media, comprising t…
The Collective Individualism of Youtube Makeup Reviews
Beauty is one of the most popular and lucrative segments on YouTube, with broad transnational appeal, making it an ideal site to investigate the relationship between commercialization, globalization, and digital platforms. We focus on makeup reviews to utilize established research on cross-cultural differences in reviewing and ask how cultural repertoires of evaluation compare across multiple languages. We collected popular makeup reviews using k…
Broadcasting the good mom
With the rise of social media, mothers around the world publicly share their experiences with raising children, shaping broader notions of what motherhood is and should be. While scholars have documented this phenomenon’s importance, we know little about the values this online discourse expresses or how it varies across cultures. Addressing this gap, we compared the values invoked by moms in morning routine videos on YouTube. Using a novel codebo…
Global creator culture? Converging values and generic practices in YouTube reviews
Social media facilitates new forms of cultural production from professionalized and commercialized users known as creators. While some have posited the emergence of a global creator culture, others have identified substantial gender differences and local variation. To assess how these factors influence content production, we focused on the critical case of YouTube review videos, a successful genre that is both internationally popular and heavily …
Liking without borders? Authenticity and the evaluation of Instagram photo genres
While authenticity has been identified as pivotal on social media, it has not been studied as part of a broader value ecology shaping content evaluation. Addressing this gap, we investigated users’ evaluations of prominent Instagram genres in relation to perceptions of authenticity. A survey of 1,000 users from the United States, Germany, Italy, Japan, and South Korea revealed transnational similarities in value-related interpretations of genres,…
“I love this photo, I can feel their hearts!” How users across the world evaluate social media portraiture
Portraits on social media are value-laden constructs. Whether documenting graduation or flexing in the gym, users express what they care about and present it for others to evaluate. Since “global” portrait genres are produced and consumed in different locales, their interpretation and evaluation may vary. We thus ask: What values do people identify in different types of social media portraits? Which evaluative criteria do they use when judging th…
“I Love This Photo! I Can Feel Their Hearts”. How Users Across the World Evaluate Social Media Portraiture
Personal portraits on social media are value-laden constructs. Whether documenting graduation or flexing in the gym, users express what they care about and present it for others to evaluate. Since “global” portrait genres are produced and consumed in different locales, their interpretation and evaluation may vary. We thus ask: What values do people identify in different types of social media portraits? Which evaluative criteria do they use when j…
How to Do Things With “Values”
The term _values_ is prominent in political discourse. Yet its ubiquity is matched by its vagueness, especially when considering usage among different cultures. Twitter provides a promising venue for exploring the contested political discourse surrounding this term. In this paper, we study the use of the term values on Twitter across different language communities. We ask: _what meanings do users ascribe to the term “values”?_ and _what are the s…
The value(s) of social media rituals
2000), we compare discursive topics, modes of ritual participation, and the values expressed in resolutions. Our findings indicate both that the ritual crosses cultures and that there are language-specific dynamics that do not map neatly onto established divisions between 'Eastern' and 'Western' value orientations. Instead, we identify three underlying tensions organizing the articulation of values: self-acceptance vs. self-improvement, public vs…
Hashtag activism found in translation
In 2017, the MeToo hashtag spread across the globe. However, it showed limited success in the Japanese Twittersphere and instead inspired local initiatives such as #WeToo and #Furawādemo (“flower demo”). To understand this reformulation, we analyzed 15 interviews with Japanese social media users and 119 Japanese newspaper articles. The results corroborate the framework we label VTM (values, topics, media), suggesting that an intersection between …
What Does #Freedom Look Like? Instagram and the Visual Imagination of Values
Instagram is the place for the visualization of everything, from travel and food to abstract concepts such as freedom. Over the past decade, the platform has introduced a bottom-up process where users co-produce image repertoires that shape the boundaries of the imaginable. Drawing on an epistemology of social constructionism, we ask which visual repertoires are associated with value-related terms on Instagram. We studied 20 widely used value has…
Hashtag Activism Lost in Translation
In 2017, the #MeToo movement lit up Twitter. In Japan, however, it was almost nonexistent and morphed into other forms of hashtag activism: #WeToo, #WithYou, and #furawademo (“flower demo”). This paper investigates both the absence of #MeToo in Japan and its reformulations. We hypothesize that these could be explained through the interplay of three avenues: (1) values—the literature on values in Japan foregrounds harmony, collectivism, and the av…
Mapping the transnational imaginary of social media genres
This article presents a transnational study of the classification and evaluation of social media content. We conducted a large-scale survey ( N = 4770) in five countries (Germany, Italy, Japan, South Korea, and the United States) with open-ended questions about the types of content people like and dislike. Through iterative and inductive coding, we identified 29 topics, or broad areas of interest, and 213 recurrent genres, or narrower categories …
What Does #Freedom Look Like? Instagram and the Visual Imagination of Values
Instagram is the place for the visualization of everything, from travel and food to abstract concepts such as compassion or freedom. While visualizing the abstract is not new, the platform has introduced a bottom-up process where users co-produce image repertoires that shape the boundaries of the imaginable. In this paper, we address an unexplored question about this process: which visual repertoires are associated with value-related terms on Ins…
Hashtag activism found in translation
In 2017, the MeToo hashtag spread across the globe. However, it showed limited success in the Japanese Twittersphere and instead inspired local initiatives such as #WeToo and #Furawādemo (“flower demo”). To understand this reformulation, we analyzed 15 interviews with Japanese social media users and 119 Japanese newspaper articles. The results corroborate the framework we label VTM (values, topics, media), suggesting that an intersection between …
The expression of values on social media
Social media is a central arena for the articulation of values, shaping what people around the world deem important and desirable. However, traditional value typologies struggle to capture the dynamic nature of value expression in digital spheres and overlook new communication-related values prevalent in these environments. Addressing these gaps, we developed an analytical framework for investigating value expression on social media, comprising t…
Mapping the transnational imaginary of social media genres
This article presents a transnational study of the classification and evaluation of social media content. We conducted a large-scale survey ( N = 4770) in five countries (Germany, Italy, Japan, South Korea, and the United States) with open-ended questions about the types of content people like and dislike. Through iterative and inductive coding, we identified 29 topics, or broad areas of interest, and 213 recurrent genres, or narrower categories …
Liking without borders? Authenticity and the evaluation of Instagram photo genres
While authenticity has been identified as pivotal on social media, it has not been studied as part of a broader value ecology shaping content evaluation. Addressing this gap, we investigated users’ evaluations of prominent Instagram genres in relation to perceptions of authenticity. A survey of 1,000 users from the United States, Germany, Italy, Japan, and South Korea revealed transnational similarities in value-related interpretations of genres,…
What Does #Freedom Look Like? Instagram and the Visual Imagination of Values
Instagram is the place for the visualization of everything, from travel and food to abstract concepts such as compassion or freedom. While visualizing the abstract is not new, the platform has introduced a bottom-up process where users co-produce image repertoires that shape the boundaries of the imaginable. In this paper, we address an unexplored question about this process: which visual repertoires are associated with value-related terms on Ins…
What Does #Freedom Look Like? Instagram and the Visual Imagination of Values
Instagram is the place for the visualization of everything, from travel and food to abstract concepts such as freedom. Over the past decade, the platform has introduced a bottom-up process where users co-produce image repertoires that shape the boundaries of the imaginable. Drawing on an epistemology of social constructionism, we ask which visual repertoires are associated with value-related terms on Instagram. We studied 20 widely used value has…
Hashtag Activism Lost in Translation
In 2017, the #MeToo movement lit up Twitter. In Japan, however, it was almost nonexistent and morphed into other forms of hashtag activism: #WeToo, #WithYou, and #furawademo (“flower demo”). This paper investigates both the absence of #MeToo in Japan and its reformulations. We hypothesize that these could be explained through the interplay of three avenues: (1) values—the literature on values in Japan foregrounds harmony, collectivism, and the av…
Mapping the transnational imaginary of social media genres
This article presents a transnational study of the classification and evaluation of social media content. We conducted a large-scale survey ( N = 4770) in five countries (Germany, Italy, Japan, South Korea, and the United States) with open-ended questions about the types of content people like and dislike. Through iterative and inductive coding, we identified 29 topics, or broad areas of interest, and 213 recurrent genres, or narrower categories …
“I love this photo, I can feel their hearts!” How users across the world evaluate social media portraiture
Portraits on social media are value-laden constructs. Whether documenting graduation or flexing in the gym, users express what they care about and present it for others to evaluate. Since “global” portrait genres are produced and consumed in different locales, their interpretation and evaluation may vary. We thus ask: What values do people identify in different types of social media portraits? Which evaluative criteria do they use when judging th…
“I Love This Photo! I Can Feel Their Hearts”. How Users Across the World Evaluate Social Media Portraiture
Personal portraits on social media are value-laden constructs. Whether documenting graduation or flexing in the gym, users express what they care about and present it for others to evaluate. Since “global” portrait genres are produced and consumed in different locales, their interpretation and evaluation may vary. We thus ask: What values do people identify in different types of social media portraits? Which evaluative criteria do they use when j…
How to Do Things With “Values”
The term _values_ is prominent in political discourse. Yet its ubiquity is matched by its vagueness, especially when considering usage among different cultures. Twitter provides a promising venue for exploring the contested political discourse surrounding this term. In this paper, we study the use of the term values on Twitter across different language communities. We ask: _what meanings do users ascribe to the term “values”?_ and _what are the s…
The value(s) of social media rituals
2000), we compare discursive topics, modes of ritual participation, and the values expressed in resolutions. Our findings indicate both that the ritual crosses cultures and that there are language-specific dynamics that do not map neatly onto established divisions between 'Eastern' and 'Western' value orientations. Instead, we identify three underlying tensions organizing the articulation of values: self-acceptance vs. self-improvement, public vs…
Hashtag activism found in translation
In 2017, the MeToo hashtag spread across the globe. However, it showed limited success in the Japanese Twittersphere and instead inspired local initiatives such as #WeToo and #Furawādemo (“flower demo”). To understand this reformulation, we analyzed 15 interviews with Japanese social media users and 119 Japanese newspaper articles. The results corroborate the framework we label VTM (values, topics, media), suggesting that an intersection between …
The Collective Individualism of Youtube Makeup Reviews
Beauty is one of the most popular and lucrative segments on YouTube, with broad transnational appeal, making it an ideal site to investigate the relationship between commercialization, globalization, and digital platforms. We focus on makeup reviews to utilize established research on cross-cultural differences in reviewing and ask how cultural repertoires of evaluation compare across multiple languages. We collected popular makeup reviews using k…
Broadcasting the good mom
With the rise of social media, mothers around the world publicly share their experiences with raising children, shaping broader notions of what motherhood is and should be. While scholars have documented this phenomenon’s importance, we know little about the values this online discourse expresses or how it varies across cultures. Addressing this gap, we compared the values invoked by moms in morning routine videos on YouTube. Using a novel codebo…
Global creator culture? Converging values and generic practices in YouTube reviews
Social media facilitates new forms of cultural production from professionalized and commercialized users known as creators. While some have posited the emergence of a global creator culture, others have identified substantial gender differences and local variation. To assess how these factors influence content production, we focused on the critical case of YouTube review videos, a successful genre that is both internationally popular and heavily …
Liking without borders? Authenticity and the evaluation of Instagram photo genres
While authenticity has been identified as pivotal on social media, it has not been studied as part of a broader value ecology shaping content evaluation. Addressing this gap, we investigated users’ evaluations of prominent Instagram genres in relation to perceptions of authenticity. A survey of 1,000 users from the United States, Germany, Italy, Japan, and South Korea revealed transnational similarities in value-related interpretations of genres,…
How to do things with a keyword
While people regularly employ the term values in mundane interactions and political debates on social media, little is known about its function in public communication. Approaching values as a keyword in everyday communication, we asked: In what contexts do Twitter users invoke the term values? What discursive functions does the term serve? How do these contexts and functions differ across languages? To address these questions, we analyzed approx…
The expression of values on social media
Social media is a central arena for the articulation of values, shaping what people around the world deem important and desirable. However, traditional value typologies struggle to capture the dynamic nature of value expression in digital spheres and overlook new communication-related values prevalent in these environments. Addressing these gaps, we developed an analytical framework for investigating value expression on social media, comprising t…
Sociology (12 works) · Psychology (9 works) · Computer Science (8 works) · Political science (8 works) · Social media (8 works) · Social Media and Politics (7 works) · Art (6 works) · Social and Cultural Dynamics (6 works) · Media studies (5 works) · Social Psychology (5 works)