Bodo Lang
Biographic Data
| ID | 4976849 |
|---|---|
| NAME | Bodo Lang |
| GIVEN NAMES | Bodo |
| FAMILY NAME | Lang |
| SIGNATURE | LANG B |
| AFFILIATIONS | University of Auckland |
| ORCID | 0000-0002-6780-9651 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Unpacking trust in gene editing
New food technologies, like gene editing, rely on and pose challenges to consumer trust. Despite growing calls to better understand trust in gene‐edited foods (GEFs), there has been insufficient research on how trust in food system actors is formed. This study addresses this gap by examining different types of trust in trust formation toward actors involved in gene‐editing technologies (GETs) and the socio-cultural conditions that shape these per…
Vaping cessation strategies and triggers for relapse amongst people from New Zealand who have vaped
How Mega- and Micro-Influencers Strategically Manage Authenticity
Grounded in social network theory, this article explores differences in sponsored content across two types of social media influencers. The researchers conducted a quantitative content analysis to compare influencers’ content across follower counts. Micro-influencers had lower sponsorship rates and more two-sided messaging. Mega-influencers were more likely to use explicit disclosures and self-revelation. Micro-influencers had higher engagement r…
Exploring diverse food system actor perspectives on gene editing
Despite the promise of new gene editing technologies (GETs) (e.g., CRISPR) in accelerating sustainable agri-food production, the social acceptability of these technologies remains unclear. Prior literature has primarily addressed the regulatory and economic issues impacting GETs ongoing acceptability, while little work has examined socio-cultural impacts despite evolving food policies and product commercialisation demanding input from various act…
‘ It's somewhere here, isn't it’? The provision of information and health warnings for alcoholic beverages sold online in New Zealand and the United Kingdom
When food governance matters to consumer food choice
Are trust and consumption values important for buyers of organic food? A comparison of regular buyers, occasional buyers, and non-buyers
Modeling utilitarian‐hedonic dual mediation (UHDM) in the purchase and use of games
Purpose It is assumed that consumers consume games to experience hedonic and utilitarian value. However, there is no conceptual model or empirical evidence that supports this hypothesis in the game context or clarifies whether these consumption values have dual mediated or individual effects. Therefore, the purpose of this research is to model the relationship between hedonic and utilitarian consumption and game purchase and usage. Design/methodo…
Are trust and consumption values important for buyers of organic food? A comparison of regular buyers, occasional buyers, and non-buyers
When food governance matters to consumer food choice
Modeling utilitarian‐hedonic dual mediation (UHDM) in the purchase and use of games
Purpose It is assumed that consumers consume games to experience hedonic and utilitarian value. However, there is no conceptual model or empirical evidence that supports this hypothesis in the game context or clarifies whether these consumption values have dual mediated or individual effects. Therefore, the purpose of this research is to model the relationship between hedonic and utilitarian consumption and game purchase and usage. Design/methodo…
Modeling utilitarian‐hedonic dual mediation (UHDM) in the purchase and use of games
Purpose It is assumed that consumers consume games to experience hedonic and utilitarian value. However, there is no conceptual model or empirical evidence that supports this hypothesis in the game context or clarifies whether these consumption values have dual mediated or individual effects. Therefore, the purpose of this research is to model the relationship between hedonic and utilitarian consumption and game purchase and usage. Design/methodo…
Are trust and consumption values important for buyers of organic food? A comparison of regular buyers, occasional buyers, and non-buyers
When food governance matters to consumer food choice
‘ It's somewhere here, isn't it’? The provision of information and health warnings for alcoholic beverages sold online in New Zealand and the United Kingdom
Exploring diverse food system actor perspectives on gene editing
Despite the promise of new gene editing technologies (GETs) (e.g., CRISPR) in accelerating sustainable agri-food production, the social acceptability of these technologies remains unclear. Prior literature has primarily addressed the regulatory and economic issues impacting GETs ongoing acceptability, while little work has examined socio-cultural impacts despite evolving food policies and product commercialisation demanding input from various act…
Vaping cessation strategies and triggers for relapse amongst people from New Zealand who have vaped
How Mega- and Micro-Influencers Strategically Manage Authenticity
Grounded in social network theory, this article explores differences in sponsored content across two types of social media influencers. The researchers conducted a quantitative content analysis to compare influencers’ content across follower counts. Micro-influencers had lower sponsorship rates and more two-sided messaging. Mega-influencers were more likely to use explicit disclosures and self-revelation. Micro-influencers had higher engagement r…
Unpacking trust in gene editing
New food technologies, like gene editing, rely on and pose challenges to consumer trust. Despite growing calls to better understand trust in gene‐edited foods (GEFs), there has been insufficient research on how trust in food system actors is formed. This study addresses this gap by examining different types of trust in trust formation toward actors involved in gene‐editing technologies (GETs) and the socio-cultural conditions that shape these per…
Business (5 works) · Marketing (5 works) · Psychology (5 works) · Social Psychology (4 works) · Advertising (3 works) · Organic Food and Agriculture (3 works) · Agriculture (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Consumer behaviour (2 works) · Digital Marketing and Social Media (2 works)