Barbara Mueller
Biographic Data
| ID | 4979594 |
|---|---|
| NAME | Barbara Mueller |
| GIVEN NAMES | Barbara |
| FAMILY NAME | Mueller |
| SIGNATURE | MUELLER B |
| AFFILIATIONS | San Diego State University |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 13 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2003 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Forty years of cross-cultural advertising research in the International Journal of Advertising
This manuscript tracks developments in cross-cultural advertising research published over the past 40 years in the International Journal of Advertising (IJA). A bibliometric analysis was performed for the 111 investigations which examined two or more countries appearing between 1982 and 2021. The data set was analysed by decade to reveal topics addressed, theories relied upon, methodologies adopted, and countries examined. Despite variation in th…
The impact of the lost decade on advertising in Japan
This study describes the perceptions of Japanese advertising professionals regarding the evolution of advertising planning and execution over a three-decade period. Senior management and creatives from 18 of Japan’s top agencies participated in extensive in-person interviews to compare the traditional nature of Japanese advertising with that of the US, and to explore factors that may have caused a shift in the style of Japanese advertising since …
Constructing Gender in Chat Groups
Advertising and societies
Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has…
Advertising and societies
Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has…
Constructing Gender in Chat Groups
The impact of the lost decade on advertising in Japan
This study describes the perceptions of Japanese advertising professionals regarding the evolution of advertising planning and execution over a three-decade period. Senior management and creatives from 18 of Japan’s top agencies participated in extensive in-person interviews to compare the traditional nature of Japanese advertising with that of the US, and to explore factors that may have caused a shift in the style of Japanese advertising since …
Forty years of cross-cultural advertising research in the International Journal of Advertising
This manuscript tracks developments in cross-cultural advertising research published over the past 40 years in the International Journal of Advertising (IJA). A bibliometric analysis was performed for the 111 investigations which examined two or more countries appearing between 1982 and 2021. The data set was analysed by decade to reveal topics addressed, theories relied upon, methodologies adopted, and countries examined. Despite variation in th…
Advertising (3 works) · Business (3 works) · Political science (3 works) · Psychology (3 works) · Geography (2 works) · Sociology (2 works) · Advertising (1 work) · Advertising & Promotion (1 work) · Advertising campaign (1 work) · Advertising research (1 work)