Yiyi Yin
Biographic Data
| ID | 4980159 |
|---|---|
| NAME | Yiyi Yin |
| GIVEN NAMES | Yiyi |
| FAMILY NAME | Yin |
| SIGNATURE | YIN Y |
| AFFILIATIONS | Beijing Normal University |
| ORCID | 0000-0003-0922-6543 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 46 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
Materializing storyworld, battles of transmedia storytelling
Transmedia storytelling and the storyworld are intersubjective communicative constructs imagined and shaped collaboratively by multiple authors and readers, independent of any specific medium. However, social media have not only interconnected transmedia storytelling and its associated fandoms, forming a collective intelligence with a shared narrative worldview, but also given rise to a discourse shaped by platformized participation that introduc…
Shared decision-making in healthcare in mainland China
Background: Shared decision-making (SDM) facilitates the participation of healthcare professionals and patients in treatment decisions. We conducted a scoping review to assess SDM's current status in mainland China, referencing the Ottawa Decision Support Framework (ODSF). Methods: Our review encompassed extensive searches across six English and four Chinese databases, and various gray literature until April 30, 2021. Results were synthesized usi…
Nonsport narratives, fan production, and affective discourse in girls and women eSports fandom
This article discusses the cultural practices of girls and women eSports fans and their significance. The paper argues that the cultural performances of girls and women eSports fans challenge the hegemonic masculinity of the eSports sphere by allowing fans to enter the world of eSports affectively. Girls and women eSports fans oppose the patriarchal competitive discourse of “noob is an original sin” from traditional eSports fans and try to open n…
“My baby should feel no wronged!”
As the digitalization of fandom and the fandomization of digital platforms have both been discussed recently, this study intends to analyze how the logic of digital fandom was formalized in fans’ everyday media practices. Specifically, the study examines the new trends of digital fandoms in China from the perspective of emotional capitalism. Based on long-termed participated observation and semi-structural interviews, the study argues that the em…
Playing platformized language games
This study discusses the shifting dynamics of fan participatory cultures on social media platforms by introducing the concept of “platformized language games.” We conceive of a fan community as a “speech community” and propose that the language and discourses of fan participatory cultures are technological practices that only make sense in use and interactions as “games” on social media platform. Based on an ethnography of communication on fan co…
An emergent algorithmic culture
The digitalization of fandom and fan culture has become significant topic in recent studies, yet there is a lack of examination of the nuance between specific fan performance and the affordance, infrastructure and architecture that constitute it as it is today. In this article, I examine how digital fandom involves the platform algorithm and the logic of data contribution, affectively engaging fans to participate in increased data labour. Depicti…
Attractiveness, expertise and closeness
This study examines the strategies of political impression management adopted by the Weibo account Liyuan Fan Club from a source credibility perspective, investigating the capacity of each strategy in encouraging online political participation through measuring consumer’s online brand-related activities (i.e. consuming, contributing, and creating). In addition to traditional dimensions of source credibility (i.e. expertise and attractiveness), a …
Vocaloid in China
Addressing the notion of user-centered research, this study examines how Vocaloid, the Japan-developed voice synthesis software and its personified virtual singer were contextualized in China. It explores how the Chinese Vocaloid character LUO Tianyi, who was initially introduced as a girl from outer space, has been reconstituted into figures that were both locally and nationally converged into Chinese culture. In relation to broader theoretical …
Youth Online Cultural Participation and Bilibili
This chapter examines one of the most popular youth open platform and video site in China, Bilibili, in which instant, bullet-commenting technology is built in to enhance the participation of the online users. Facilitated by this specific interactive technology, the new form of online commenting system embedded on Bilibili allows members to post and share videos—from self-created ones to illegal Japanese animation—and to engage other participants…
An emergent algorithmic culture
The digitalization of fandom and fan culture has become significant topic in recent studies, yet there is a lack of examination of the nuance between specific fan performance and the affordance, infrastructure and architecture that constitute it as it is today. In this article, I examine how digital fandom involves the platform algorithm and the logic of data contribution, affectively engaging fans to participate in increased data labour. Depicti…
Playing platformized language games
This study discusses the shifting dynamics of fan participatory cultures on social media platforms by introducing the concept of “platformized language games.” We conceive of a fan community as a “speech community” and propose that the language and discourses of fan participatory cultures are technological practices that only make sense in use and interactions as “games” on social media platform. Based on an ethnography of communication on fan co…
Youth Online Cultural Participation and Bilibili
This chapter examines one of the most popular youth open platform and video site in China, Bilibili, in which instant, bullet-commenting technology is built in to enhance the participation of the online users. Facilitated by this specific interactive technology, the new form of online commenting system embedded on Bilibili allows members to post and share videos—from self-created ones to illegal Japanese animation—and to engage other participants…
Attractiveness, expertise and closeness
This study examines the strategies of political impression management adopted by the Weibo account Liyuan Fan Club from a source credibility perspective, investigating the capacity of each strategy in encouraging online political participation through measuring consumer’s online brand-related activities (i.e. consuming, contributing, and creating). In addition to traditional dimensions of source credibility (i.e. expertise and attractiveness), a …
Vocaloid in China
Addressing the notion of user-centered research, this study examines how Vocaloid, the Japan-developed voice synthesis software and its personified virtual singer were contextualized in China. It explores how the Chinese Vocaloid character LUO Tianyi, who was initially introduced as a girl from outer space, has been reconstituted into figures that were both locally and nationally converged into Chinese culture. In relation to broader theoretical …
An emergent algorithmic culture
The digitalization of fandom and fan culture has become significant topic in recent studies, yet there is a lack of examination of the nuance between specific fan performance and the affordance, infrastructure and architecture that constitute it as it is today. In this article, I examine how digital fandom involves the platform algorithm and the logic of data contribution, affectively engaging fans to participate in increased data labour. Depicti…
“My baby should feel no wronged!”
As the digitalization of fandom and the fandomization of digital platforms have both been discussed recently, this study intends to analyze how the logic of digital fandom was formalized in fans’ everyday media practices. Specifically, the study examines the new trends of digital fandoms in China from the perspective of emotional capitalism. Based on long-termed participated observation and semi-structural interviews, the study argues that the em…
Playing platformized language games
This study discusses the shifting dynamics of fan participatory cultures on social media platforms by introducing the concept of “platformized language games.” We conceive of a fan community as a “speech community” and propose that the language and discourses of fan participatory cultures are technological practices that only make sense in use and interactions as “games” on social media platform. Based on an ethnography of communication on fan co…
Shared decision-making in healthcare in mainland China
Background: Shared decision-making (SDM) facilitates the participation of healthcare professionals and patients in treatment decisions. We conducted a scoping review to assess SDM's current status in mainland China, referencing the Ottawa Decision Support Framework (ODSF). Methods: Our review encompassed extensive searches across six English and four Chinese databases, and various gray literature until April 30, 2021. Results were synthesized usi…
Nonsport narratives, fan production, and affective discourse in girls and women eSports fandom
This article discusses the cultural practices of girls and women eSports fans and their significance. The paper argues that the cultural performances of girls and women eSports fans challenge the hegemonic masculinity of the eSports sphere by allowing fans to enter the world of eSports affectively. Girls and women eSports fans oppose the patriarchal competitive discourse of “noob is an original sin” from traditional eSports fans and try to open n…
Materializing storyworld, battles of transmedia storytelling
Transmedia storytelling and the storyworld are intersubjective communicative constructs imagined and shaped collaboratively by multiple authors and readers, independent of any specific medium. However, social media have not only interconnected transmedia storytelling and its associated fandoms, forming a collective intelligence with a shared narrative worldview, but also given rise to a discourse shaped by platformized participation that introduc…
Sociology (8 works) · Computer Science (6 works) · Digital Games and Media (6 works) · Media studies (6 works) · Art (5 works) · China (5 works) · Fandom (5 works) · Political science (5 works) · Advertising (4 works) · Asian Culture and Media Studies (4 works)