An-Di Gong
Biographic Data
| ID | 4986798 |
|---|---|
| NAME | An-Di Gong |
| GIVEN NAMES | An |
| FAMILY NAME | Di Gong |
| SIGNATURE | DI GONG A |
| AFFILIATIONS | National Taipei University of Technology |
| ORCID | 0000-0002-7738-1732 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Too vulnerable to resist: Problematic use of dating apps associated with social appearance anxiety, social interaction anxiety, and rejection sensitivity
The Role of Game Involvement on Attention to Ads: Exploring Influencing Factors of Visual Attention to Game Ads on Instagram Stories
Instagram Stories advertising has the advantages of precise targeting, diverse advertising formats, and a wide range of users; it has, thus, become an important medium for mobile game marketing. To find the most effective ad designs for mobile games on Instagram Stories, this study applied the stimulus‐organism‐response (S‐O‐R) theory to investigate how game involvement and ad designs affect users’ visual attention. Visual attention is an importa…
Getting hooked on mobile games: Strengthening purchase intentions towards mobile games using investment model and parasocial interactions
Free-to-play has become a common business strategy in the game market, the associated microtransactions of which have attracted academic attention. In recent years, gacha games have gathered a considerable consumer base in the mobile gaming market, and these players have demonstrated strong purchasing power with regard to additional game resources. Within the framework of parasocial interaction and the investment model, this study explored factor…
Finding love in online games: Social interaction, parasocial phenomenon, and in-game purchase intention of female game players
When young female fans were producing celebrities: The influential factors related to online fan engagement, celebrity worship, and program commitment in idol-nurturing reality shows
Idol-nurturing reality shows that aim to produce idol groups by audience-chosen have become a hotbed for nurturing celebrities. The unique concepts and designs of idol-nurturing reality shows have attracted a group of committed female fans. As a result, the idol-nurturing reality show has become an essential genre of reality shows in the Asian market and an essential part of idol culture. This study concerned the unique concepts and designs of id…
When young female fans were producing celebrities: The influential factors related to online fan engagement, celebrity worship, and program commitment in idol-nurturing reality shows
Idol-nurturing reality shows that aim to produce idol groups by audience-chosen have become a hotbed for nurturing celebrities. The unique concepts and designs of idol-nurturing reality shows have attracted a group of committed female fans. As a result, the idol-nurturing reality show has become an essential genre of reality shows in the Asian market and an essential part of idol culture. This study concerned the unique concepts and designs of id…
When young female fans were producing celebrities: The influential factors related to online fan engagement, celebrity worship, and program commitment in idol-nurturing reality shows
Idol-nurturing reality shows that aim to produce idol groups by audience-chosen have become a hotbed for nurturing celebrities. The unique concepts and designs of idol-nurturing reality shows have attracted a group of committed female fans. As a result, the idol-nurturing reality show has become an essential genre of reality shows in the Asian market and an essential part of idol culture. This study concerned the unique concepts and designs of id…
Finding love in online games: Social interaction, parasocial phenomenon, and in-game purchase intention of female game players
The Role of Game Involvement on Attention to Ads: Exploring Influencing Factors of Visual Attention to Game Ads on Instagram Stories
Instagram Stories advertising has the advantages of precise targeting, diverse advertising formats, and a wide range of users; it has, thus, become an important medium for mobile game marketing. To find the most effective ad designs for mobile games on Instagram Stories, this study applied the stimulus‐organism‐response (S‐O‐R) theory to investigate how game involvement and ad designs affect users’ visual attention. Visual attention is an importa…
Getting hooked on mobile games: Strengthening purchase intentions towards mobile games using investment model and parasocial interactions
Free-to-play has become a common business strategy in the game market, the associated microtransactions of which have attracted academic attention. In recent years, gacha games have gathered a considerable consumer base in the mobile gaming market, and these players have demonstrated strong purchasing power with regard to additional game resources. Within the framework of parasocial interaction and the investment model, this study explored factor…
Too vulnerable to resist: Problematic use of dating apps associated with social appearance anxiety, social interaction anxiety, and rejection sensitivity
Psychology (4 works) · Advertising (3 works) · Digital Marketing and Social Media (3 works) · Media Influence and Health (3 works) · Social Psychology (3 works) · Computer Science (2 works) · Digital Games and Media (2 works) · Political science (2 works) · Aesthetics (1 works) · Anxiety (1 works)