Ron Taylor
Biographic Data
| ID | 4992364 |
|---|---|
| NAME | Ron Taylor |
| GIVEN NAMES | Ron |
| FAMILY NAME | Taylor |
| SIGNATURE | TAYLOR R |
| AFFILIATIONS | Pennsylvania State University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2012 |
| H-INDEX | 1 |
Message Strategies of Chinese Award-Winning Print Advertisements
This study analyzes the content of 2,598 award-winning print advertisements from the China Advertising Festival website from 1982 to 2009. The results indicate that ration and sensory strategies are the two leading message strategies of Chinese award-wining print advertisements. Message strategies of Chinese advertising manifested a general shift from an informational approach (transmission view of communication) to a transformational approach (r…
Theory discussion in social work journals
Social workers are taught to strive to link theory with practice. A primary source for social workers to update theory and practice knowledge is the myriad of social work journals. However, how much discussion of theory occurs in social work journals? The authors developed criteria to evaluate the degree and quality of theory discussion and progression in social work journals. They used the criteria to evaluate 885 articles from 30 journals publi…
Theory discussion in social work journals
Social workers are taught to strive to link theory with practice. A primary source for social workers to update theory and practice knowledge is the myriad of social work journals. However, how much discussion of theory occurs in social work journals? The authors developed criteria to evaluate the degree and quality of theory discussion and progression in social work journals. They used the criteria to evaluate 885 articles from 30 journals publi…
Theory discussion in social work journals
Social workers are taught to strive to link theory with practice. A primary source for social workers to update theory and practice knowledge is the myriad of social work journals. However, how much discussion of theory occurs in social work journals? The authors developed criteria to evaluate the degree and quality of theory discussion and progression in social work journals. They used the criteria to evaluate 885 articles from 30 journals publi…
Message Strategies of Chinese Award-Winning Print Advertisements
This study analyzes the content of 2,598 award-winning print advertisements from the China Advertising Festival website from 1982 to 2009. The results indicate that ration and sensory strategies are the two leading message strategies of Chinese award-wining print advertisements. Message strategies of Chinese advertising manifested a general shift from an informational approach (transmission view of communication) to a transformational approach (r…
Political science (2 works) · Advertising (1 works) · Business (1 works) · China (1 works) · CLARITY (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Digital Communication and Language (1 works) · Digital Marketing and Social Media (1 works) · Empirical research (1 works) · Epistemology (1 works)