Marlene S Neill
Biographic Data
| ID | 4996240 |
|---|---|
| NAME | Marlene S Neill |
| GIVEN NAMES | Marlene S |
| FAMILY NAME | Neill |
| SIGNATURE | NEILL M S |
| AFFILIATIONS | Baylor University |
| ORCID | 0000-0001-7267-1741 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Bridging the Graduate Education–Practice Gap: Alignment on Curriculum Needs but Divergence on the Value of Advanced Degrees
This study examines alignments and divergences between public relations practitioners’ and educators’ perceptions of curriculum needs and the value of a master’s degree in public relations. Guided by a coorientation framework, survey data reveal substantial agreement on core knowledge domains and skill sets, including strategic, theoretical, business, and analytical competencies, with a few exceptions. For example, educators emphasize theoretical…
Promoting employee well-being and commitment in communication industries
Purpose The purpose of this study is to examine the well-being initiatives and programs offered to full-time communication employees and identifies antecedents of employee subjective well-being and commitment in the workplace (e.g. organizational attention to mental health in the workplace and perceived organizational support, POS). Design/methodology/approach Guided by organizational support theory (OST), we conducted an online survey with 262 f…
The Influence of Crucibles of Experience in Moral Development & Psychology of Public Relations Exemplars
This study conducted life story interviews with 40 members of the PRSA College of Fellows to examine the influence of crucibles (i.e. trials, challenges or growth opportunities) in the moral development and psychology of public relations exemplars. The outcomes were the development of an illustration of their moral and leader development journey drawing on Rest’s four-component model of ethical decision making, and a moral psychology profile of t…
The State of Ethics Competencies, Training and Moral Efficacy in Public Relations
The Commission on Public Relations Education (CPRE) found that early-career professionals are not meeting their supervisors’ expectations in ethics knowledge. The purpose of this study was to identify what ethics competencies public relations practitioners perceive are essential and how they evaluate themselves and their colleagues regarding mastery of these competencies. The study surveyed 314 U.S. public relations and communication practitioner…
The Impact of Crucibles in Developing Public Relations’ Character and Competencies as Servant Leaders
Crucible experiences are essential in the development of leaders. Crucibles refer to trials and challenges that test and mold the character, values and behavior of leaders. Through in-depth interviews with 32 public relations leaders, we examined how crucible experiences specifically shaped them to practice servant leadership. Through the narratives they constructed about these experiences, we were able to learn specific details about these exper…
The Role of Channel Selection and Communication Transparency in Enhancing Employee Commitment to Change
This study examined how the organizations’ use of mediated and interpersonal channels during change affects employees’ change-related outcomes. Specifically, the study proposed and tested a conceptual model that links organizations’ frequency of use of communication channels to perceived organizational communication transparency during change, employees’ feeling of uncertainty toward change, and employee affective commitment to change. Through an…
Public Relations Professionals Identify Ethical Issues, Essential Competencies and Deficiencies
The 2017 Commission on Public Relations Education (CPRE) report found new professionals are not meeting employers’ expectations regarding ethics knowledge, skills and abilities. This mixed-method study identifies the most common ethical issues facing public relations professionals today, essential competencies associated with ethics in public relations, and which of those skills are lacking. The study began with a Delphi survey with public relati…
Ethical listening to employees during a pandemic: New approaches, barriers and lessons
Purpose The purpose of this study was to identify new challenges to organizational listening posed by a global pandemic and how organizations are overcoming those barriers. Design/methodology/approach The researchers conducted 30 in-depth interviews with US communication management professionals. Findings Communication management professionals value listening, but do not always make it the priority that it merits. They listed lack of desire of se…
Public Relations Primed: An Update on Practitioners’ Moral Reasoning, from Moral Development to Moral Maintenance
Guided by theories of moral psychology and social identity, one hundred and fifty-three public relations practitioners working in the United States participated in an online experiment that tested how professional identity influences moral reasoning. Professional associations appear to be a valuable resource for socialization as members of PRSA who, in addition to engaging in higher levels of moral reasoning than the average adult, report they ha…
Paid, Earned, Shared and Owned Media From the Perspective of Advertising and Public Relations Agencies: Comparing China and the United States
Despite the existence of the “great firewall,” advertising and public relations practitioners in China, much like in the United States, are embracing and enacting social media and digital strategies on behalf of their clients. In this study, we conducted 42 in-depth interviews with advertising and public relations practitioners in the United States and mainland China to explore how emerging media and integrated marketing communication (IMC) are i…
Native Advertising Is the New Journalism: How Deception Affects Social Responsibility
Native advertising’s effectiveness lies in its ability to look like content produced by journalists. The potential for deceiving readers and proliferation of native advertising threaten journalism’s credibility along with its core boundary: the separation between editorial and advertising. For the press to function in a normative manner, as a watchdog, contributing to the public’s ability to self-govern, it simply cannot participate in deception.…
Native Advertising Is the New Journalism: How Deception Affects Social Responsibility
Native advertising’s effectiveness lies in its ability to look like content produced by journalists. The potential for deceiving readers and proliferation of native advertising threaten journalism’s credibility along with its core boundary: the separation between editorial and advertising. For the press to function in a normative manner, as a watchdog, contributing to the public’s ability to self-govern, it simply cannot participate in deception.…
Paid, Earned, Shared and Owned Media From the Perspective of Advertising and Public Relations Agencies: Comparing China and the United States
Despite the existence of the “great firewall,” advertising and public relations practitioners in China, much like in the United States, are embracing and enacting social media and digital strategies on behalf of their clients. In this study, we conducted 42 in-depth interviews with advertising and public relations practitioners in the United States and mainland China to explore how emerging media and integrated marketing communication (IMC) are i…
Native Advertising Is the New Journalism: How Deception Affects Social Responsibility
Native advertising’s effectiveness lies in its ability to look like content produced by journalists. The potential for deceiving readers and proliferation of native advertising threaten journalism’s credibility along with its core boundary: the separation between editorial and advertising. For the press to function in a normative manner, as a watchdog, contributing to the public’s ability to self-govern, it simply cannot participate in deception.…
Paid, Earned, Shared and Owned Media From the Perspective of Advertising and Public Relations Agencies: Comparing China and the United States
Despite the existence of the “great firewall,” advertising and public relations practitioners in China, much like in the United States, are embracing and enacting social media and digital strategies on behalf of their clients. In this study, we conducted 42 in-depth interviews with advertising and public relations practitioners in the United States and mainland China to explore how emerging media and integrated marketing communication (IMC) are i…
Public Relations Primed: An Update on Practitioners’ Moral Reasoning, from Moral Development to Moral Maintenance
Guided by theories of moral psychology and social identity, one hundred and fifty-three public relations practitioners working in the United States participated in an online experiment that tested how professional identity influences moral reasoning. Professional associations appear to be a valuable resource for socialization as members of PRSA who, in addition to engaging in higher levels of moral reasoning than the average adult, report they ha…
Public Relations Professionals Identify Ethical Issues, Essential Competencies and Deficiencies
The 2017 Commission on Public Relations Education (CPRE) report found new professionals are not meeting employers’ expectations regarding ethics knowledge, skills and abilities. This mixed-method study identifies the most common ethical issues facing public relations professionals today, essential competencies associated with ethics in public relations, and which of those skills are lacking. The study began with a Delphi survey with public relati…
Ethical listening to employees during a pandemic: New approaches, barriers and lessons
Purpose The purpose of this study was to identify new challenges to organizational listening posed by a global pandemic and how organizations are overcoming those barriers. Design/methodology/approach The researchers conducted 30 in-depth interviews with US communication management professionals. Findings Communication management professionals value listening, but do not always make it the priority that it merits. They listed lack of desire of se…
The Impact of Crucibles in Developing Public Relations’ Character and Competencies as Servant Leaders
Crucible experiences are essential in the development of leaders. Crucibles refer to trials and challenges that test and mold the character, values and behavior of leaders. Through in-depth interviews with 32 public relations leaders, we examined how crucible experiences specifically shaped them to practice servant leadership. Through the narratives they constructed about these experiences, we were able to learn specific details about these exper…
The Role of Channel Selection and Communication Transparency in Enhancing Employee Commitment to Change
This study examined how the organizations’ use of mediated and interpersonal channels during change affects employees’ change-related outcomes. Specifically, the study proposed and tested a conceptual model that links organizations’ frequency of use of communication channels to perceived organizational communication transparency during change, employees’ feeling of uncertainty toward change, and employee affective commitment to change. Through an…
The State of Ethics Competencies, Training and Moral Efficacy in Public Relations
The Commission on Public Relations Education (CPRE) found that early-career professionals are not meeting their supervisors’ expectations in ethics knowledge. The purpose of this study was to identify what ethics competencies public relations practitioners perceive are essential and how they evaluate themselves and their colleagues regarding mastery of these competencies. The study surveyed 314 U.S. public relations and communication practitioner…
The Influence of Crucibles of Experience in Moral Development & Psychology of Public Relations Exemplars
This study conducted life story interviews with 40 members of the PRSA College of Fellows to examine the influence of crucibles (i.e. trials, challenges or growth opportunities) in the moral development and psychology of public relations exemplars. The outcomes were the development of an illustration of their moral and leader development journey drawing on Rest’s four-component model of ethical decision making, and a moral psychology profile of t…
Promoting employee well-being and commitment in communication industries
Purpose The purpose of this study is to examine the well-being initiatives and programs offered to full-time communication employees and identifies antecedents of employee subjective well-being and commitment in the workplace (e.g. organizational attention to mental health in the workplace and perceived organizational support, POS). Design/methodology/approach Guided by organizational support theory (OST), we conducted an online survey with 262 f…
Bridging the Graduate Education–Practice Gap: Alignment on Curriculum Needs but Divergence on the Value of Advanced Degrees
This study examines alignments and divergences between public relations practitioners’ and educators’ perceptions of curriculum needs and the value of a master’s degree in public relations. Guided by a coorientation framework, survey data reveal substantial agreement on core knowledge domains and skill sets, including strategic, theoretical, business, and analytical competencies, with a few exceptions. For example, educators emphasize theoretical…
Public Relations and Crisis Communication (10 works) · Political science (9 works) · Communication in Education and Healthcare (6 works) · Psychology (6 works) · Public relations (6 works) · Business (4 works) · Corporate Identity and Reputation (4 works) · Social Psychology (4 works) · Sociology (4 works) · Advertising (2 works)