Huang Lin Huang Lin
Biographic Data
| ID | 5016996 |
|---|---|
| NAME | Huang Lin Huang Lin |
| GIVEN NAMES | Huang Lin Huang |
| FAMILY NAME | Lin |
| SIGNATURE | LIN H L H |
| AFFILIATIONS | Kobe University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2009 |
| H-INDEX | 0 |
Competition Based on Marketing Resources: Catch-up Strategies of South Korean Firms in China
The purpose of this article is to examine the development process of marketing-resources-based competition in the Chinese market by using three case studies of South Korean firms: Samsung, LG, and Hyundai. This study first asks how Korean firms were able to develop a strong market position in China despite their inferior technology relative to Japanese firms and their late entry into the Chinese market vis-a-vis Japanese, American, and European f…
No prominent works on this page.
Competition Based on Marketing Resources: Catch-up Strategies of South Korean Firms in China
The purpose of this article is to examine the development process of marketing-resources-based competition in the Chinese market by using three case studies of South Korean firms: Samsung, LG, and Hyundai. This study first asks how Korean firms were able to develop a strong market position in China despite their inferior technology relative to Japanese firms and their late entry into the Chinese market vis-a-vis Japanese, American, and European f…
Asian Culture and Media Studies (1 works) · Business (1 works) · China (1 works) · Chinese market (1 works) · Competition (biology (1 works) · Economics (1 works) · Industrial organization (1 works) · Market competition (1 works) · Market economy (1 works) · Market share (1 works)