Nicole Long Ki Fung
Biographic Data
| ID | 5019725 |
|---|---|
| NAME | Nicole Long Ki Fung |
| GIVEN NAMES | Nicole Long Ki |
| FAMILY NAME | Fung |
| SIGNATURE | FUNG N L K |
| AFFILIATIONS | Chinese University of Hong Kong |
| ORCID | 0000-0002-0782-4796 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Framing effects on attention to advertisements and purchase intentions among younger and older adults
The effectiveness of loss-framed versus gain-framed messages in attracting attention and influencing purchase intention among younger and older adults remains unclear. We tracked the eye movements of 92 younger (18-39 years) and 83 older adults (60-82 years) while they viewed 32 advertisements and reported their purchase intentions for each advertised product. The results showed that loss-framed (vs. gain-framed) product descriptions were associa…
Framing effects on attention to advertisements and purchase intentions among younger and older adults
The effectiveness of loss-framed versus gain-framed messages in attracting attention and influencing purchase intention among younger and older adults remains unclear. We tracked the eye movements of 92 younger (18-39 years) and 83 older adults (60-82 years) while they viewed 32 advertisements and reported their purchase intentions for each advertised product. The results showed that loss-framed (vs. gain-framed) product descriptions were associa…
Framing effects on attention to advertisements and purchase intentions among younger and older adults
The effectiveness of loss-framed versus gain-framed messages in attracting attention and influencing purchase intention among younger and older adults remains unclear. We tracked the eye movements of 92 younger (18-39 years) and 83 older adults (60-82 years) while they viewed 32 advertisements and reported their purchase intentions for each advertised product. The results showed that loss-framed (vs. gain-framed) product descriptions were associa…
Advertising (1 works) · Aging and Gerontology Research (1 works) · Behavioral Health and Interventions (1 works) · Decision-Making and Behavioral Economics (1 works) · Developmental psychology (1 works) · Framing effect (1 works) · Persuasion (1 works) · Preference (1 works) · Psychology (1 works) · Social Psychology (1 works)