Emma Rodero
Biographic Data
| ID | 5045458 |
|---|---|
| NAME | Emma Rodero |
| GIVEN NAMES | Emma |
| FAMILY NAME | Rodero |
| SIGNATURE | RODERO E |
| AFFILIATIONS | Universitat Pompeu Fabra |
| ORCID | 0000-0003-0948-3400 |
| VERIFIED | Yes |
| TOTAL WORKS | 28 |
| TOTAL CITATIONS | 15 |
| AUTHOR COUNT | 28 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
The Voice of the Announcers
In radio messages, announcers use a particular and marked style that is not always conceived as the most effective. This study aims to analyze the perception, attitudes toward the brand, intent to buy, physiological arousal, and recall of voices with different pitch and intonation in radio commercials. The results showed that low-pitched voices were the most natural, attractive, and credible, with the highest attitude toward the brand, purchase i…
The Context Influence Model (CIM)Context cues in commercials make the difference
The COVID-19 pandemic modified consumers’ lives, but advertising did not reflect this change. Preliminary studies have found that commercials do not show anti-COVID measures, and this lack of pandemic references in advertising could affect the consumers’ response. However, no empirical research has examined this aspect. Hence, this study analyzes how including COVID references in commercials affects consumers’ attitude toward the ad, purchase int…
Conscious Bias in YouTube Video Evaluations
This study examines the impact of gender and attire on audience perceptions of YouTube video presenters, specifically in terms of effectiveness, credibility, attention, and arousal. Participants evaluated male and female presenters appearing in videos dressed in either formal or casual attire. The results revealed a notable gender bias: male presenters received higher mean ratings than females. However, physiological measures did not show clear g…
Contagious Smiles on Screen. The Role of Emotional Alignment of TV Presenters
Despite extensive research on smiling, gaps remain in understanding its dynamic impact on audience responses to televised presenters. Grounded in Emotional Contagion Theory, this study investigates how a presenter’s smile influences viewer engagement, emotional mimicry, and evaluations of credibility and effectiveness. Using a controlled laboratory experiment employing a factorial within–between design, 120 participants watched video clips of TV …
The impact of self-centered factors on skepticism towards CSR claims during large-scale external crises
External crises create opportunities to strengthen companies’ commitment to society through CSR claims; however, consumers often perceive them as opportunistic. This study leverages the unique setting of COVID-19 to determine the power of consumer self-centered factors (i.e., concern about the crisis, personal impact, and political ideology) to predict situational skepticism towards CSR communication during a large-scale external crisis. An onlin…
Capítulo 2. Locución para proyectos sonoros. Dar vida al sonido a través de las cualidades de la voz
Este capítulo analiza la importancia crítica de la voz en proyectos sonoros, no solo como un vehículo para transmitir el contenido sino como una herramienta expresiva y persuasiva esencial en la creación de emociones y significados. Las principales cualidades de la voz, como el tono, timbre, intensidad y duración se describen en términos de cómo influyen en la percepción del oyente y en la efectividad comunicativa del mensaje. La intensidad de la…
The 3D Sound Power of Immersion Processing and Psychophysiological Effects of Binaural versus Stereo Audio Stories
Many people are listening to fiction stories in podcasts and audiobooks. Some techniques, such as 3D or binaural sound, might improve the listeners’ sensory experience in this kind of format. However, few audio productions are produced with binaural sound, and research about their effects on cognitive processing is scarce. Therefore, this study aims to analyze the impact of binaural sound in audio stories compared to their stereo versions on the …
The Relevance of Communication Between Alzheimer’s Patients and Their Caregivers. Effective Prosody Strategies to Improve Communication
One of the most critical factors in Alzheimer's disease (AD) is communication between patients and caregivers. A relevant part of the way of speaking is what is known as prosody, or the variations a speaker makes when talking. To our knowledge, no research has analyzed the relevance of communication for caregivers when speaking with AD patients or what they consider the most effective strategies to communicate with them. Therefore, this pilot stu…
Best Prosody for News
Studies in different languages have identified a broadcast speaking style, a particular manner that broadcasters have of reading news. This speaking style is characterized by an emphatic intonation with a fast speech rate easily recognizable by listeners. Some authors have stated that messages in this style are not positively perceived by listeners, as it is repetitive and regular, but there is no empirical data to support this conclusion, nor ha…
Effectiveness, Attractiveness, and Emotional Response to Voice Pitch and Hand Gestures in Public Speaking
Some non-verbal cues, such as voice pitch and gestures, can influence the individual's emotional response to different messages. For this reason, non-verbal communication can be understood as the language of emotion, while the content is the language of ideas. But the research question here is what voice pitch and hand gesture strategies are more effective, attractive, and elicit a stronger emotional response. To answer this question, this study …
Let me listen to where you are. Spatial dimension resources in audio stories can increase imagery, transportation, attention, and recall
This study analyzes the influence of the audio spatial dimension on the listener’s cognitive processing. Participants listened to different audio stories with four sound verbal and nonverbal resources (dialogue; dialogue and sound effects; dialogue and sound filters; dialogue and sound shots) representing the space and perspective of the scene. They rated the stories concerning imagery, transportation, attention, and performed a cued recall test.…
Perception of the leaders of the United States, the United Kingdom, and Spain in television conferences about Covid-19
The discourses of the political leaders about the Covid-19 pandemic have become central to many television networks. Many citizens follow these press conferences, as they can be affected by the government’s measures against the virus. Due to its importance, analyzing how these individuals perceive their political leaders in these television appearances is relevant to determining their influence. Therefore, this study aims to analyze the perceptio…
Speakers’ expressions before and in a public presentation. Pleasantness, emotional valence, credibility, and comprehension effects
When a speaker engages in public speaking, the expression shown while delivering the speech determines the effectiveness of the communication and can be very influential in organizational settings. However, in public speaking, the audience can often see the speaker before the presentation begins. Therefore, the public could hypothetically gain an impression on the basis of the speakers’ expressions even before performing the presentation. With th…
Virtual reality with distractors to overcome public speaking anxiety in university students
The ability to communicate effectively is a crucial aspect of education. For college students, learning how to speak in public is essential for their academic and professional future. However, many students report fear of speaking in public, the so-called Public Speaking Anxiety (PSA). This study aims to implement a training program using Virtual Reality (VR) with distractors to reduce the college students' anxiety. Anxiety was measured with two …
The Expressive Balance Effect
The ability to deliver a speech effectively and persuade the audience is fundamental in the professional landscape. Nonverbal features, such as voice and gestures, are crucial to improving listeners’ perception and information processing in a public presentation. In nonverbal communication research, most studies have mainly examined the individual effects of these features and not their combined influence. Therefore, this study analyzes the direc…
Capítulo 5.2. Media Psychology
Esta propuesta pretende presentar Media Psychology como una nueva disciplina en los estudios de comunicación que permite entender la respuesta y el comportamiento de los sujetos cuando se exponen a mensajes mediáticos. Nuestro objetivo es explicar su concepción, evolución y especialmente su aplicación a la comunicación. El interés de estas investigaciones experimentales se centra en estudiar el procesamiento cognitivo y emocional de los mensajes …
Synthetic versus human voices in audiobooks
Human voices narrate most audiobooks, but the fast development of speech synthesis technology has enabled the possibility of using artificial voices. This raises the question of whether the listeners’ cognitive processing is the same when listening to a synthetic or a human voice telling a story. This research aims to compare the listeners’ perception, creation of mental images, narrative engagement, physiological response, and recognition of inf…
Competencias de comunicación oral en la educación primaria
Writing and reading have long been considered to be the two most important skills that pupils must master perfectly. For this reason, written competence has been the protagonist in education, while oral communication via listening and speaking has traditionally remained in the background. However, most criticisms of this prevalence have not been based on empirical studies but on simple verifications that are old and have not been applied to Spain…
Pitch Range Variations Improve Cognitive Processing of Audio Messages
This study explores the effect of different speaker intonation strategies in audio messages on attention, autonomic arousal, and memory. An experiment was conducted in which participants listened to 16 radio commercials produced to vary in pitch range across sentences. Dependent variables were self-reported effectiveness and adequacy, psychophysiological arousal and attention, immediate word recall and recognition of information. Results showed t…
Reorientando la enseñanza de la radio
La radio siempre ha sido un medio de comunicación con gran capacidad de adaptación a los cambios tecnológicos. Y en este contexto la era de Internet se debe entender más como una nueva oportunidad de superación que como un problema. Pero la realidad radiofónica no puede cambiar sin comportar también un reflejo transformativo en la enseñanza que del medio se realiza en las facultades de comunicación. Por eso, hoy en día se hace necesario transform…
Ese peculiar estilo de contar las noticias. La entonación en los informativos radiofónicos
The voice is one of the radio news reader’s most important resources when conveying messages. Controlling the voice, through the proper use of prosodic features as the main tool for transmitting the explicit content of a text, provides a referential framework. It is also instrumental in conveying the sense of the text as well as its affective dimension. Ultimately, therefore, it affects the impression forming process of the listener. Therefore, t…
A comparative analysis of speech rate and perception in radio bulletins
Speech rate is one of the most important elements in a news presentation, especially on radio, a sound medium. Accordingly, this study seeks to compare broadcasters' speech rate and the number of pauses in 40 news bulletins from the BBC (United Kingdom), Radio France (France), RAI (Italy), and RNE (Spain). Most authors addressing the medium of radio recommend a speech rate of between 160 and 180 words per minute (wpm). If this rate is considered,…
Male and Female Voices in Commercials
Bem-vindos ao pod-drama-cast e a uma nova experiência de escuta
As novas tecnologias e especialmente o podcast favorecem a recuperação do género mais criativo do meio radiofónico: o drama, que, por não estar sujeito à actualidade, se adapta aos novos modos de produção e recepção de conteúdos na Internet e através do podcast. Surgem, assim, na Internet diversas experiências que, tendo o drama radiofónico como protagonista, estão a contribuir para recuperar o género. Uma experiência significativa, que exemplifi…
El atentado del 11 de marzo de 2004 en la Cadena SER desde la teoría del 'framing'
Los atentados terroristas del 11 de marzo pusieron, una vez más, de manifiesto la influencia decisiva de la radio por su agilidad informativa, pero especialmente por el cuestionamiento de la autoría del atentado en la Cadena SER. A pesar de ello, no se han realizado investigaciones que estudien los informativos radiofónicos emitidos durante el atentado. Por consiguiente, se hace necesario determinar el encuadre ofrecido por la radio en la interpr…
Pitch Range Variations Improve Cognitive Processing of Audio Messages
This study explores the effect of different speaker intonation strategies in audio messages on attention, autonomic arousal, and memory. An experiment was conducted in which participants listened to 16 radio commercials produced to vary in pitch range across sentences. Dependent variables were self-reported effectiveness and adequacy, psychophysiological arousal and attention, immediate word recall and recognition of information. Results showed t…
Male and Female Voices in Commercials
The Expressive Balance Effect
The ability to deliver a speech effectively and persuade the audience is fundamental in the professional landscape. Nonverbal features, such as voice and gestures, are crucial to improving listeners’ perception and information processing in a public presentation. In nonverbal communication research, most studies have mainly examined the individual effects of these features and not their combined influence. Therefore, this study analyzes the direc…
Synthetic versus human voices in audiobooks
Human voices narrate most audiobooks, but the fast development of speech synthesis technology has enabled the possibility of using artificial voices. This raises the question of whether the listeners’ cognitive processing is the same when listening to a synthetic or a human voice telling a story. This research aims to compare the listeners’ perception, creation of mental images, narrative engagement, physiological response, and recognition of inf…
El sentido y la belleza
La entonación, entendida como las variaciones tonales del mensaje oral, se confirma como uno de los elementos de la locución más importantes para asegurar el establecimiento de una comunicación efectiva con el oyente. No sólo colabora en la comprensión y asimilación del contenido y del sentido del discurso radiofónico sino que de ella depende el mantenimiento de la atención de la audiencia. Por eso, el artículo, apoyándose en la reflexión teórica…
La expresividad en los informativos radiofónicos
La expresividad es una cualidad ligada a la eficacia comunicativa que podemos cultivar en la radio construyendo mensajes más atractivos para los oyentes. Por eso, este trabajo tiene como objetivo determinar el grado de expresividad en los informativos de las cadenas nacionales españolas considerando variables como la correcta utilización y combinación de los elementos del lenguaje radiofónico y la elección de los géneros informativos. La principa…
Las voces de los políticos
El uso correcto y expresivo de la voz supone una exigencia para aquellas personas públicas que, como los políticos, dependen en buena medida de la efectividad en la transmisión de sus mensajes. Por eso, este estudio se propone realizar un análisis comparativo entre las voces de dos de los políticos más representativos de la vida española: el actual presidente del gobierno, José Luis Rodríguez Zapatero, y el líder de la oposición, Mariano Rajoy. L…
El atentado del 11 de marzo de 2004 en la Cadena SER desde la teoría del 'framing'
Los atentados terroristas del 11 de marzo pusieron, una vez más, de manifiesto la influencia decisiva de la radio por su agilidad informativa, pero especialmente por el cuestionamiento de la autoría del atentado en la Cadena SER. A pesar de ello, no se han realizado investigaciones que estudien los informativos radiofónicos emitidos durante el atentado. Por consiguiente, se hace necesario determinar el encuadre ofrecido por la radio en la interpr…
Bem-vindos ao pod-drama-cast e a uma nova experiência de escuta
As novas tecnologias e especialmente o podcast favorecem a recuperação do género mais criativo do meio radiofónico: o drama, que, por não estar sujeito à actualidade, se adapta aos novos modos de produção e recepção de conteúdos na Internet e através do podcast. Surgem, assim, na Internet diversas experiências que, tendo o drama radiofónico como protagonista, estão a contribuir para recuperar o género. Uma experiência significativa, que exemplifi…
A comparative analysis of speech rate and perception in radio bulletins
Speech rate is one of the most important elements in a news presentation, especially on radio, a sound medium. Accordingly, this study seeks to compare broadcasters' speech rate and the number of pauses in 40 news bulletins from the BBC (United Kingdom), Radio France (France), RAI (Italy), and RNE (Spain). Most authors addressing the medium of radio recommend a speech rate of between 160 and 180 words per minute (wpm). If this rate is considered,…
Male and Female Voices in Commercials
Reorientando la enseñanza de la radio
La radio siempre ha sido un medio de comunicación con gran capacidad de adaptación a los cambios tecnológicos. Y en este contexto la era de Internet se debe entender más como una nueva oportunidad de superación que como un problema. Pero la realidad radiofónica no puede cambiar sin comportar también un reflejo transformativo en la enseñanza que del medio se realiza en las facultades de comunicación. Por eso, hoy en día se hace necesario transform…
Ese peculiar estilo de contar las noticias. La entonación en los informativos radiofónicos
The voice is one of the radio news reader’s most important resources when conveying messages. Controlling the voice, through the proper use of prosodic features as the main tool for transmitting the explicit content of a text, provides a referential framework. It is also instrumental in conveying the sense of the text as well as its affective dimension. Ultimately, therefore, it affects the impression forming process of the listener. Therefore, t…
Pitch Range Variations Improve Cognitive Processing of Audio Messages
This study explores the effect of different speaker intonation strategies in audio messages on attention, autonomic arousal, and memory. An experiment was conducted in which participants listened to 16 radio commercials produced to vary in pitch range across sentences. Dependent variables were self-reported effectiveness and adequacy, psychophysiological arousal and attention, immediate word recall and recognition of information. Results showed t…
Capítulo 5.2. Media Psychology
Esta propuesta pretende presentar Media Psychology como una nueva disciplina en los estudios de comunicación que permite entender la respuesta y el comportamiento de los sujetos cuando se exponen a mensajes mediáticos. Nuestro objetivo es explicar su concepción, evolución y especialmente su aplicación a la comunicación. El interés de estas investigaciones experimentales se centra en estudiar el procesamiento cognitivo y emocional de los mensajes …
Synthetic versus human voices in audiobooks
Human voices narrate most audiobooks, but the fast development of speech synthesis technology has enabled the possibility of using artificial voices. This raises the question of whether the listeners’ cognitive processing is the same when listening to a synthetic or a human voice telling a story. This research aims to compare the listeners’ perception, creation of mental images, narrative engagement, physiological response, and recognition of inf…
Competencias de comunicación oral en la educación primaria
Writing and reading have long been considered to be the two most important skills that pupils must master perfectly. For this reason, written competence has been the protagonist in education, while oral communication via listening and speaking has traditionally remained in the background. However, most criticisms of this prevalence have not been based on empirical studies but on simple verifications that are old and have not been applied to Spain…
Effectiveness, Attractiveness, and Emotional Response to Voice Pitch and Hand Gestures in Public Speaking
Some non-verbal cues, such as voice pitch and gestures, can influence the individual's emotional response to different messages. For this reason, non-verbal communication can be understood as the language of emotion, while the content is the language of ideas. But the research question here is what voice pitch and hand gesture strategies are more effective, attractive, and elicit a stronger emotional response. To answer this question, this study …
Let me listen to where you are. Spatial dimension resources in audio stories can increase imagery, transportation, attention, and recall
This study analyzes the influence of the audio spatial dimension on the listener’s cognitive processing. Participants listened to different audio stories with four sound verbal and nonverbal resources (dialogue; dialogue and sound effects; dialogue and sound filters; dialogue and sound shots) representing the space and perspective of the scene. They rated the stories concerning imagery, transportation, attention, and performed a cued recall test.…
Perception of the leaders of the United States, the United Kingdom, and Spain in television conferences about Covid-19
The discourses of the political leaders about the Covid-19 pandemic have become central to many television networks. Many citizens follow these press conferences, as they can be affected by the government’s measures against the virus. Due to its importance, analyzing how these individuals perceive their political leaders in these television appearances is relevant to determining their influence. Therefore, this study aims to analyze the perceptio…
Speakers’ expressions before and in a public presentation. Pleasantness, emotional valence, credibility, and comprehension effects
When a speaker engages in public speaking, the expression shown while delivering the speech determines the effectiveness of the communication and can be very influential in organizational settings. However, in public speaking, the audience can often see the speaker before the presentation begins. Therefore, the public could hypothetically gain an impression on the basis of the speakers’ expressions even before performing the presentation. With th…
Virtual reality with distractors to overcome public speaking anxiety in university students
The ability to communicate effectively is a crucial aspect of education. For college students, learning how to speak in public is essential for their academic and professional future. However, many students report fear of speaking in public, the so-called Public Speaking Anxiety (PSA). This study aims to implement a training program using Virtual Reality (VR) with distractors to reduce the college students' anxiety. Anxiety was measured with two …
The Expressive Balance Effect
The ability to deliver a speech effectively and persuade the audience is fundamental in the professional landscape. Nonverbal features, such as voice and gestures, are crucial to improving listeners’ perception and information processing in a public presentation. In nonverbal communication research, most studies have mainly examined the individual effects of these features and not their combined influence. Therefore, this study analyzes the direc…
Best Prosody for News
Studies in different languages have identified a broadcast speaking style, a particular manner that broadcasters have of reading news. This speaking style is characterized by an emphatic intonation with a fast speech rate easily recognizable by listeners. Some authors have stated that messages in this style are not positively perceived by listeners, as it is repetitive and regular, but there is no empirical data to support this conclusion, nor ha…
Capítulo 2. Locución para proyectos sonoros. Dar vida al sonido a través de las cualidades de la voz
Este capítulo analiza la importancia crítica de la voz en proyectos sonoros, no solo como un vehículo para transmitir el contenido sino como una herramienta expresiva y persuasiva esencial en la creación de emociones y significados. Las principales cualidades de la voz, como el tono, timbre, intensidad y duración se describen en términos de cómo influyen en la percepción del oyente y en la efectividad comunicativa del mensaje. La intensidad de la…
The 3D Sound Power of Immersion Processing and Psychophysiological Effects of Binaural versus Stereo Audio Stories
Many people are listening to fiction stories in podcasts and audiobooks. Some techniques, such as 3D or binaural sound, might improve the listeners’ sensory experience in this kind of format. However, few audio productions are produced with binaural sound, and research about their effects on cognitive processing is scarce. Therefore, this study aims to analyze the impact of binaural sound in audio stories compared to their stereo versions on the …
The Relevance of Communication Between Alzheimer’s Patients and Their Caregivers. Effective Prosody Strategies to Improve Communication
One of the most critical factors in Alzheimer's disease (AD) is communication between patients and caregivers. A relevant part of the way of speaking is what is known as prosody, or the variations a speaker makes when talking. To our knowledge, no research has analyzed the relevance of communication for caregivers when speaking with AD patients or what they consider the most effective strategies to communicate with them. Therefore, this pilot stu…
Contagious Smiles on Screen. The Role of Emotional Alignment of TV Presenters
Despite extensive research on smiling, gaps remain in understanding its dynamic impact on audience responses to televised presenters. Grounded in Emotional Contagion Theory, this study investigates how a presenter’s smile influences viewer engagement, emotional mimicry, and evaluations of credibility and effectiveness. Using a controlled laboratory experiment employing a factorial within–between design, 120 participants watched video clips of TV …
The impact of self-centered factors on skepticism towards CSR claims during large-scale external crises
External crises create opportunities to strengthen companies’ commitment to society through CSR claims; however, consumers often perceive them as opportunistic. This study leverages the unique setting of COVID-19 to determine the power of consumer self-centered factors (i.e., concern about the crisis, personal impact, and political ideology) to predict situational skepticism towards CSR communication during a large-scale external crisis. An onlin…
Psychology (19 works) · Cognitive psychology (11 works) · Social Psychology (11 works) · Humanities (9 works) · Perception (9 works) · Communication (8 works) · Computer Science (8 works) · Media Influence and Health (8 works) · Art (7 works) · Linguistics (7 works)