You-Hung Lin
Biographic Data
| ID | 5046663 |
|---|---|
| NAME | You-Hung Lin |
| GIVEN NAMES | You-Hung |
| FAMILY NAME | Lin |
| SIGNATURE | LIN Y |
| AFFILIATIONS | National Cheng Kung University Department of Business Administration |
| ORCID | 0000-0002-9515-1957 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The effects of utilitarian benefit and privacy concern on users' emotional states of using mobile location-based advertisement
Mobile location-based advertising (MLBA) integrates geographic information to deliver targeted advertisements, creating novel digital marketing stimuli. Despite its prevalence, limited research has explored how MLBA shapes consumer responses. Drawing on the cognition–affect-behaviour (CAB) model, this study examines the cognitive and emotional mechanisms driving MLBA effectiveness. Specifically, utilitarian benefits (media richness, informativene…
Impact of anxiety-related factors on willingness to use EHR system: A perspective from health beliefs and organizational support model
Purpose This study adopts the health belief model (HBM) and organizational support theory (OST) to examine anxiety-related factors (threat-related anxiety, surveillance anxiety and relational anxiety) and, in turn, to predict individuals' willingness to use electronic health record (EHR) systems. Design/methodology/approach This quantitative study employs a web-based questionnaire to survey individuals in Taiwan who are concerned about health-rel…
How online social community participation affect product stickiness: A Study on Green Energy Technology Product
Purpose This study aims to develop a conceptual model for GET products that participate in brands’ online communities, based on social cognitive theory (SCT), with environmental factors, personal factors and behavioral factors being used to explore whether users of GET products participate in brand online communities as well as to determine whether participation in a community forum causes users to stick with GET products. In addition, expectancy…
How do mobile app users react to embedded advertising? A perspective from psychological reactance theory
This study investigated the effects of in-app advertisements (in-app ads) on user responses based on psychological reactance theory. Three types of in-app ads were categorised: banners, pop-up graphics and pop-up video clips. The study also examined the moderating effect of prior negative experiences on the relationship between in-app ad appearance and advertising clutter and in-app ad appearance and advertising scepticism. A total of 1,343 valid…
No prominent works on this page.
How do mobile app users react to embedded advertising? A perspective from psychological reactance theory
This study investigated the effects of in-app advertisements (in-app ads) on user responses based on psychological reactance theory. Three types of in-app ads were categorised: banners, pop-up graphics and pop-up video clips. The study also examined the moderating effect of prior negative experiences on the relationship between in-app ad appearance and advertising clutter and in-app ad appearance and advertising scepticism. A total of 1,343 valid…
The effects of utilitarian benefit and privacy concern on users' emotional states of using mobile location-based advertisement
Mobile location-based advertising (MLBA) integrates geographic information to deliver targeted advertisements, creating novel digital marketing stimuli. Despite its prevalence, limited research has explored how MLBA shapes consumer responses. Drawing on the cognition–affect-behaviour (CAB) model, this study examines the cognitive and emotional mechanisms driving MLBA effectiveness. Specifically, utilitarian benefits (media richness, informativene…
Impact of anxiety-related factors on willingness to use EHR system: A perspective from health beliefs and organizational support model
Purpose This study adopts the health belief model (HBM) and organizational support theory (OST) to examine anxiety-related factors (threat-related anxiety, surveillance anxiety and relational anxiety) and, in turn, to predict individuals' willingness to use electronic health record (EHR) systems. Design/methodology/approach This quantitative study employs a web-based questionnaire to survey individuals in Taiwan who are concerned about health-rel…
How online social community participation affect product stickiness: A Study on Green Energy Technology Product
Purpose This study aims to develop a conceptual model for GET products that participate in brands’ online communities, based on social cognitive theory (SCT), with environmental factors, personal factors and behavioral factors being used to explore whether users of GET products participate in brand online communities as well as to determine whether participation in a community forum causes users to stick with GET products. In addition, expectancy…
Digital Marketing and Social Media (3 works) · Technology Adoption and User Behaviour (3 works) · Business (2 works) · Psychology (2 works) · Advertising (1 works) · Affect (linguistics) (1 works) · Anonymity (1 works) · Artificial Intelligence (1 works) · Artificial Intelligence (1 works) · Behavioral Health and Interventions (1 works)