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Baojun Gao

Biographic Data

ID5046671
NAMEBaojun Gao
GIVEN NAMESBaojun
FAMILY NAMEGao
SIGNATUREGAO B
AFFILIATIONSWuhan University
ORCID0000-0002-9190-8158
VERIFIEDYes
TOTAL WORKS9
TOTAL CITATIONS50
WORKS AS AUTHOR9
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2018
LATEST PUBLICATION YEAR2026
H-INDEX4
  • Signaling in times of uncertainty

    Open Access•Yanan Cheng, Baojun Gao et al.•ARTICLE•Tourism Economics•2026

    In health-related crises, hotels tend to disclose risk-coping measures (RCMs) as a vital element of crisis management. While there has been active research on these measures, much of the work has focused on consumer perceptions and travel intentions. Drawing on signaling theory, we address this gap by rigorously quantifying the underexplored linkage between RCMs disclosure and performance outcomes. Leveraging a quasi-experimental design that comb…

  • A friend or a foe? The effect of generative artificial intelligence on creator contributions on original work sharing platforms

    Open Access•Shan Liu, Liu Shan et al.•ARTICLE•Decision Support Systems•2025

  • How do recommendations influence patient satisfaction? Evidence from an online health community

    Hao Wang, Han Liu et al.•ARTICLE•Information Technology and People•2025•References: 80

    Purpose This study aims to explore whether seeking recommendations for doctors from offline word-of-mouth or online reviews influences patient satisfaction after treatment, and how the source of recommendation affects this effect. Design/methodology/approach Using a unique dataset of more than three million reviews from a popular Chinese online health community, this study used the coarsened exact matching method and built fixed-effect models to …

  • Which voice are you satisfied with? Understanding the physician–patient voice interactions on online health platforms

    Open Access•Shan Liu, Guangsen Si et al.•ARTICLE•Decision Support Systems•2022

  • Top management team social interaction and conservative reporting decision

    Open Access•Ting Zhang, Fang-Chun Liu et al.•ARTICLE•Decision Support Systems•2021

  • To be similar or to be different? The effect of hotel managers’ rote response on subsequent reviews

    Open Access•Shan Liu, Na Wang et al.•ARTICLE•Tourism Management•2021•Cited by: 4•References: 1

  • Impacts of Covid-19 on tourists' destination preferences

    Open Access•Xun Li, Jian Gong et al.•ARTICLE•Annals of Tourism Research•2021•Cited by: 23•References: 42

  • What do hotel customers complain about? Text analysis using structural topic model

    Open Access•Nan Hu, Ting Zhang et al.•ARTICLE•Tourism Management•2019•Cited by: 14•References: 51

  • How power distance affects online hotel ratings

    Open Access•Baojun Gao, Xiangge Li et al.•ARTICLE•Tourism Management•2018•Cited by: 9•References: 51

  • Impacts of Covid-19 on tourists' destination preferences

    Open Access•Xun Li, Jian Gong et al.•ARTICLE•Annals of Tourism Research•2021•Cited by: 23•References: 42

  • What do hotel customers complain about? Text analysis using structural topic model

    Open Access•Nan Hu, Ting Zhang et al.•ARTICLE•Tourism Management•2019•Cited by: 14•References: 51

  • How power distance affects online hotel ratings

    Open Access•Baojun Gao, Xiangge Li et al.•ARTICLE•Tourism Management•2018•Cited by: 9•References: 51

  • To be similar or to be different? The effect of hotel managers’ rote response on subsequent reviews

    Open Access•Shan Liu, Na Wang et al.•ARTICLE•Tourism Management•2021•Cited by: 4•References: 1

  • How power distance affects online hotel ratings

    Open Access•Baojun Gao, Xiangge Li et al.•ARTICLE•Tourism Management•2018•Cited by: 9•References: 51

  • What do hotel customers complain about? Text analysis using structural topic model

    Open Access•Nan Hu, Ting Zhang et al.•ARTICLE•Tourism Management•2019•Cited by: 14•References: 51

  • Top management team social interaction and conservative reporting decision

    Open Access•Ting Zhang, Fang-Chun Liu et al.•ARTICLE•Decision Support Systems•2021

  • To be similar or to be different? The effect of hotel managers’ rote response on subsequent reviews

    Open Access•Shan Liu, Na Wang et al.•ARTICLE•Tourism Management•2021•Cited by: 4•References: 1

  • Impacts of Covid-19 on tourists' destination preferences

    Open Access•Xun Li, Jian Gong et al.•ARTICLE•Annals of Tourism Research•2021•Cited by: 23•References: 42

  • Which voice are you satisfied with? Understanding the physician–patient voice interactions on online health platforms

    Open Access•Shan Liu, Guangsen Si et al.•ARTICLE•Decision Support Systems•2022

  • A friend or a foe? The effect of generative artificial intelligence on creator contributions on original work sharing platforms

    Open Access•Shan Liu, Liu Shan et al.•ARTICLE•Decision Support Systems•2025

  • How do recommendations influence patient satisfaction? Evidence from an online health community

    Hao Wang, Han Liu et al.•ARTICLE•Information Technology and People•2025•References: 80

    Purpose This study aims to explore whether seeking recommendations for doctors from offline word-of-mouth or online reviews influences patient satisfaction after treatment, and how the source of recommendation affects this effect. Design/methodology/approach Using a unique dataset of more than three million reviews from a popular Chinese online health community, this study used the coarsened exact matching method and built fixed-effect models to …

  • Signaling in times of uncertainty

    Open Access•Yanan Cheng, Baojun Gao et al.•ARTICLE•Tourism Economics•2026

    In health-related crises, hotels tend to disclose risk-coping measures (RCMs) as a vital element of crisis management. While there has been active research on these measures, much of the work has focused on consumer perceptions and travel intentions. Drawing on signaling theory, we address this gap by rigorously quantifying the underexplored linkage between RCMs disclosure and performance outcomes. Leveraging a quasi-experimental design that comb…

Psychology (7 works) · Business (6 works) · Digital Marketing and Social Media (6 works) · Computer Science (5 works) · Customer Service Quality and Loyalty (4 works) · Marketing (4 works) · Tourism (4 works) · Advertising (3 works) · Diverse Aspects of Tourism Research (3 works) · Social Psychology (3 works)

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