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Olan K M Scott

Biographic Data

ID5050125
NAMEOlan K M Scott
GIVEN NAMESOlan K M
FAMILY NAMEScott
SIGNATURESCOTT O K M
AFFILIATIONSUniversity of Canberra
VERIFIEDNo
TOTAL WORKS3
TOTAL CITATIONS6
AUTHOR COUNT3
EDITOR COUNT0
FIRST PUBLICATION YEAR2019
LATEST PUBLICATION YEAR2023
H-INDEX1
  • Diversity of Digital Media Landscape in Asia Pacific

    Bo Li, Olan Scott et al.•CHAPTER•Digital Marketing in Sports•2023

    This chapter is a discussion of digital media in the Asia Pacific region. It draws on a variety of unique characteristics that exist in this region. The penetration of digital media is unparalleled in this area with over half of the population using digital media regularly and the numerous platforms that exist for users to use from the global behemoths, such as Facebook to local platforms such as Line that all occupy an important space in this re…

  • Tell Me a Story

    Bo Li, Olan Scott et al.•ARTICLE•Journal of Interactive Advertising•2021

    There are many social media uses for professional athletes. From sharing their personal lives, professional highlights, and opinions to product placements and endorsements, athletes are closer to fans and consumers than ever before. Social media also puts athletes in charge of the messages, images, and content regarding their careers and their lives. With the popularity of women’s sports on the rise, it is an important time for women athletes to …

  • Gender differences through the lens of Rio

    Open Access•Qingru Xu, Andrew C Billings et al.•ARTICLE•International Review for the…•2019•Cited by: 6•References: 39

    This study explored gender differences within the Australian primetime broadcast of the 2016 Rio Summer Olympic Games. Forty-five broadcast hours from the Seven Network were examined regarding clock-time, name mentions, and descriptions divided by biological sex, finding that the Seven Network devoted nearly equal clock-time to male and female athletes, yet 14 of the top 20 most mentioned athletes (70%) were men. In terms of word-by-word descript…

  • Gender differences through the lens of Rio

    Open Access•Qingru Xu, Andrew C Billings et al.•ARTICLE•International Review for the…•2019•Cited by: 6•References: 39

    This study explored gender differences within the Australian primetime broadcast of the 2016 Rio Summer Olympic Games. Forty-five broadcast hours from the Seven Network were examined regarding clock-time, name mentions, and descriptions divided by biological sex, finding that the Seven Network devoted nearly equal clock-time to male and female athletes, yet 14 of the top 20 most mentioned athletes (70%) were men. In terms of word-by-word descript…

  • Gender differences through the lens of Rio

    Open Access•Qingru Xu, Andrew C Billings et al.•ARTICLE•International Review for the…•2019•Cited by: 6•References: 39

    This study explored gender differences within the Australian primetime broadcast of the 2016 Rio Summer Olympic Games. Forty-five broadcast hours from the Seven Network were examined regarding clock-time, name mentions, and descriptions divided by biological sex, finding that the Seven Network devoted nearly equal clock-time to male and female athletes, yet 14 of the top 20 most mentioned athletes (70%) were men. In terms of word-by-word descript…

  • Tell Me a Story

    Bo Li, Olan Scott et al.•ARTICLE•Journal of Interactive Advertising•2021

    There are many social media uses for professional athletes. From sharing their personal lives, professional highlights, and opinions to product placements and endorsements, athletes are closer to fans and consumers than ever before. Social media also puts athletes in charge of the messages, images, and content regarding their careers and their lives. With the popularity of women’s sports on the rise, it is an important time for women athletes to …

  • Diversity of Digital Media Landscape in Asia Pacific

    Bo Li, Olan Scott et al.•CHAPTER•Digital Marketing in Sports•2023

    This chapter is a discussion of digital media in the Asia Pacific region. It draws on a variety of unique characteristics that exist in this region. The penetration of digital media is unparalleled in this area with over half of the population using digital media regularly and the numerous platforms that exist for users to use from the global behemoths, such as Facebook to local platforms such as Line that all occupy an important space in this re…

Advertising (2 works) · Athletes (2 works) · Geography (2 works) · Media, Gender, and Advertising (2 works) · Medicine (2 works) · Psychology (2 works) · Social Psychology (2 works) · Sociology (2 works) · Sport and Mega-Event Impacts (2 works) · Sports, Gender, and Society (2 works)

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