J E Hatfield
Biographic Data
| ID | 50503 |
|---|---|
| NAME | J E Hatfield |
| GIVEN NAMES | J E |
| FAMILY NAME | Hatfield |
| SIGNATURE | HATFIELD J E |
| AFFILIATIONS | University of Arkansas at Fayetteville |
| ORCID | 0000-0002-3429-4743 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 10 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Public Memory and the Visual Communication of Corporate Social Responsibility
In this article, I offer a visual rhetorical analysis of the Johnson & Johnson Museum (JJM). Like other corporate museums, the JJM rhetorically repurposes the visual form and experience of the public museum, including its capacity to facilitate civic rituals of collective commemoration, as a communication strategy for enhancing perceptions of its namesake’s commitment to corporate social responsibility (CSR). I argue that, by branding Johnson & J…
Black Hauntography as Critical Memory
In this article, I consider the role of emerging digital media technologies in contexts where a scarcity of memory infrastructure contributes to the marginalization of historical figures, places, or events. To do so, I examine Red Summers, a collection of 360-degree virtual reality (360 VR) documentaries that bring to light the impact of domestic White supremacist terrorism on Black communities in incidents across the U.S. occurring between 1917 …
Style
Style is a perennial concern within rhetorical studies. As one of Aristotle’s five canons, style has inspired a great deal of rhetorical theory over the past two millennia and counting. Hence, it would be reasonable to presume that there is not much, if anything, else original to contribute to the well-trodden domain of the stylistic. However, Taylor Black’s Style: A Queer Cosmology challenges this assumption by offering a fresh take on its titul…
Branding public memory in the Walmart Museum
Across the globe, visitors tour corporate museums. Corporate museums commemorate the history of a private company, often using standard methods of artifact curation and display. On the surface, these institutions appear like any other place of public memory. However, I argue that corporate museums pose a challenge to scholars who have conceptualized public memory as a domain of activity closely associated with the democratic ideal of the public s…
Valuing Trans Lives After Suicide
In 2014, a trans teenager named Leelah Alcorn posted a suicide letter to her public Tumblr account. Almost a decade later, in 2023, Eden Knight, another young trans woman, posted a suicide letter to her public Twitter account. Both suicide letters went viral and inspired memorial hashtags on the platforms where they initially circulated. In this article, I identify similarities between the cases, conceptualizing both as rituals of commemoration a…
Moments of shame in the figural history of trans suicide
This is an article about trans suicide – a longstanding consequence of a necropolitical order that perpetuates the disposability of trans life as a strategy of social subjugation and institutional maintenance. Although having become a more widely publicized crisis in recent years, trans suicide is not a new problem. Evidence of trans suicide dates to the early twentieth century, verifying its status as a malady that victimizes both youth and adul…
Forgetting Fulbright
In summer 2020 at the University of Arkansas, a Black-led protest movement known as #BlackatUARK challenged the presence of a statue to William J. Fulbright due to his racist voting record. Despite the Arkansas state legislature quickly passing a law that made the removal of the memorial illegal, contributors to #BlackatUARK demonstrated how to forget Fulbright by recontextualizing his memory as continuous with a broader history of anti-Blackness…
Trans* media ecology
Despite having become more visible in popular and academic discourses over the last half decade, trans* selfies are not new. In this article, I examine an early set of trans* selfies featured in a sexploitation periodical published in the United States during the early 1960s. I show how numerous media, including bodies, clothing, cosmetics, photographs and magazines, produced a socio-technical environment through which trans* subjects composed al…
Toxic Identification
This article analyzes digital discourses and imagery circulated by prominent figures of the extreme right through #Twinks4Trump. I argue the hashtag’s creators strategically mobilized #Twinks4Trump during Donald Trump’s presidential campaign to produce a networked site of identification wherein rearticulated queer vernacular rhetorics, specifically the daddy/twink dichotomy, functioned as toxic tropes in the promotion of a homonationalist agenda.…
Dancing southern diaspora
This article ruminates on the 1989 funeral of choreographer Alvin Ailey during which selections from his famed ballet Revelations were performed beside his corpse. When read in context, I argue the dances necessitate a reconsideration of disidentificatory performances as not always necessarily strategic or predetermined but also as unconscious manifestations of past times and cultural traditions that queerly resist the regiments of normative temp…
A must read cultural studies mini-manifesto
‘Once upon a time, there was this thing called “cultural studies”’, remembers Gilbert B. Rodman in a fairytale-like preface that posits cultural studies as something both fabled and no longer here
Global Homophobia
Book Review| February 01 2016 Global Homophobia: States, Movements, and the Politics of Oppression Global Homophobia: States, Movements, and the Politics of Oppression. Edited by Meredith L. Weiss and Michael J. Bosia. Urbana: University of Illinois Press, 2013; pp. ix + 267, $85.00 cloth; $25.00 paper. Joe Hatfield Joe Hatfield Syracuse University, USA Search for other works by this author on: This Site Google QED: A Journal in GLBTQ Worldmaking…
Toxic Identification
This article analyzes digital discourses and imagery circulated by prominent figures of the extreme right through #Twinks4Trump. I argue the hashtag’s creators strategically mobilized #Twinks4Trump during Donald Trump’s presidential campaign to produce a networked site of identification wherein rearticulated queer vernacular rhetorics, specifically the daddy/twink dichotomy, functioned as toxic tropes in the promotion of a homonationalist agenda.…
Valuing Trans Lives After Suicide
In 2014, a trans teenager named Leelah Alcorn posted a suicide letter to her public Tumblr account. Almost a decade later, in 2023, Eden Knight, another young trans woman, posted a suicide letter to her public Twitter account. Both suicide letters went viral and inspired memorial hashtags on the platforms where they initially circulated. In this article, I identify similarities between the cases, conceptualizing both as rituals of commemoration a…
Trans* media ecology
Despite having become more visible in popular and academic discourses over the last half decade, trans* selfies are not new. In this article, I examine an early set of trans* selfies featured in a sexploitation periodical published in the United States during the early 1960s. I show how numerous media, including bodies, clothing, cosmetics, photographs and magazines, produced a socio-technical environment through which trans* subjects composed al…
Dancing southern diaspora
This article ruminates on the 1989 funeral of choreographer Alvin Ailey during which selections from his famed ballet Revelations were performed beside his corpse. When read in context, I argue the dances necessitate a reconsideration of disidentificatory performances as not always necessarily strategic or predetermined but also as unconscious manifestations of past times and cultural traditions that queerly resist the regiments of normative temp…
Global Homophobia
Book Review| February 01 2016 Global Homophobia: States, Movements, and the Politics of Oppression Global Homophobia: States, Movements, and the Politics of Oppression. Edited by Meredith L. Weiss and Michael J. Bosia. Urbana: University of Illinois Press, 2013; pp. ix + 267, $85.00 cloth; $25.00 paper. Joe Hatfield Joe Hatfield Syracuse University, USA Search for other works by this author on: This Site Google QED: A Journal in GLBTQ Worldmaking…
Dancing southern diaspora
This article ruminates on the 1989 funeral of choreographer Alvin Ailey during which selections from his famed ballet Revelations were performed beside his corpse. When read in context, I argue the dances necessitate a reconsideration of disidentificatory performances as not always necessarily strategic or predetermined but also as unconscious manifestations of past times and cultural traditions that queerly resist the regiments of normative temp…
A must read cultural studies mini-manifesto
‘Once upon a time, there was this thing called “cultural studies”’, remembers Gilbert B. Rodman in a fairytale-like preface that posits cultural studies as something both fabled and no longer here
Toxic Identification
This article analyzes digital discourses and imagery circulated by prominent figures of the extreme right through #Twinks4Trump. I argue the hashtag’s creators strategically mobilized #Twinks4Trump during Donald Trump’s presidential campaign to produce a networked site of identification wherein rearticulated queer vernacular rhetorics, specifically the daddy/twink dichotomy, functioned as toxic tropes in the promotion of a homonationalist agenda.…
Trans* media ecology
Despite having become more visible in popular and academic discourses over the last half decade, trans* selfies are not new. In this article, I examine an early set of trans* selfies featured in a sexploitation periodical published in the United States during the early 1960s. I show how numerous media, including bodies, clothing, cosmetics, photographs and magazines, produced a socio-technical environment through which trans* subjects composed al…
Moments of shame in the figural history of trans suicide
This is an article about trans suicide – a longstanding consequence of a necropolitical order that perpetuates the disposability of trans life as a strategy of social subjugation and institutional maintenance. Although having become a more widely publicized crisis in recent years, trans suicide is not a new problem. Evidence of trans suicide dates to the early twentieth century, verifying its status as a malady that victimizes both youth and adul…
Forgetting Fulbright
In summer 2020 at the University of Arkansas, a Black-led protest movement known as #BlackatUARK challenged the presence of a statue to William J. Fulbright due to his racist voting record. Despite the Arkansas state legislature quickly passing a law that made the removal of the memorial illegal, contributors to #BlackatUARK demonstrated how to forget Fulbright by recontextualizing his memory as continuous with a broader history of anti-Blackness…
Style
Style is a perennial concern within rhetorical studies. As one of Aristotle’s five canons, style has inspired a great deal of rhetorical theory over the past two millennia and counting. Hence, it would be reasonable to presume that there is not much, if anything, else original to contribute to the well-trodden domain of the stylistic. However, Taylor Black’s Style: A Queer Cosmology challenges this assumption by offering a fresh take on its titul…
Branding public memory in the Walmart Museum
Across the globe, visitors tour corporate museums. Corporate museums commemorate the history of a private company, often using standard methods of artifact curation and display. On the surface, these institutions appear like any other place of public memory. However, I argue that corporate museums pose a challenge to scholars who have conceptualized public memory as a domain of activity closely associated with the democratic ideal of the public s…
Valuing Trans Lives After Suicide
In 2014, a trans teenager named Leelah Alcorn posted a suicide letter to her public Tumblr account. Almost a decade later, in 2023, Eden Knight, another young trans woman, posted a suicide letter to her public Twitter account. Both suicide letters went viral and inspired memorial hashtags on the platforms where they initially circulated. In this article, I identify similarities between the cases, conceptualizing both as rituals of commemoration a…
Black Hauntography as Critical Memory
In this article, I consider the role of emerging digital media technologies in contexts where a scarcity of memory infrastructure contributes to the marginalization of historical figures, places, or events. To do so, I examine Red Summers, a collection of 360-degree virtual reality (360 VR) documentaries that bring to light the impact of domestic White supremacist terrorism on Black communities in incidents across the U.S. occurring between 1917 …
Public Memory and the Visual Communication of Corporate Social Responsibility
In this article, I offer a visual rhetorical analysis of the Johnson & Johnson Museum (JJM). Like other corporate museums, the JJM rhetorically repurposes the visual form and experience of the public museum, including its capacity to facilitate civic rituals of collective commemoration, as a communication strategy for enhancing perceptions of its namesake’s commitment to corporate social responsibility (CSR). I argue that, by branding Johnson & J…
Sociology (11 works) · Art (6 works) · Media studies (5 works) · Political science (5 works) · Aesthetics (4 works) · Computer Science (4 works) · History (4 works) · History (4 works) · Law (4 works) · Psychology (4 works)