Thitinadda Chinachan
Biographic Data
| ID | 5067790 |
|---|---|
| NAME | Thitinadda Chinachan |
| GIVEN NAMES | Thitinadda |
| FAMILY NAME | Chinachan |
| SIGNATURE | CHINACHAN T |
| AFFILIATIONS | Chiang Mai University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Applying Mythical Belief to Product Marketing in Thailand
This study explores the cultural significance of the Phaya Luang, a mythical creature worshipped by the Tai Lue people in Thailand, aiming to harness these beliefs to innovate and market new cultural products for heritage tourism. Employing qualitative methods, including document analysis, in-depth interviews, focus groups, and workshops, this research investigates the ancestral transmission of Phaya Luang beliefs through oral literature. It reve…
No prominent works on this page.
Applying Mythical Belief to Product Marketing in Thailand
This study explores the cultural significance of the Phaya Luang, a mythical creature worshipped by the Tai Lue people in Thailand, aiming to harness these beliefs to innovate and market new cultural products for heritage tourism. Employing qualitative methods, including document analysis, in-depth interviews, focus groups, and workshops, this research investigates the ancestral transmission of Phaya Luang beliefs through oral literature. It reve…
Appeal (1 work) · Commodification (1 work) · Crafts, Textile, and Design (1 work) · Cultural and Communication Design Research (1 work) · Cultural heritage (1 work) · Diverse Aspects of Tourism Research (1 work) · New product development (1 work) · Product (mathematics) (1 work) · Prosperity (1 work) · Qualitative research (1 work)