Gengan Wu
Biographic Data
| ID | 5070532 |
|---|---|
| NAME | Gengan Wu |
| GIVEN NAMES | Gengan |
| FAMILY NAME | Wu |
| SIGNATURE | WU G |
| AFFILIATIONS | Huaqiao University |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Can emotional AI better stimulate intention? The impact of virtual influencer types on tourists’ travel intention
User snowball effect
This study establishes a theoretical model for the WOM snowball effect in console gaming, highlighting the self-reinforcing nature of user communication. The results provide practical insights for game companies to design resonant marketing strategies that stimulate organic sharing and enhance brand influence
Organizers' irregular behavior and marathon participation
This study examines how irregular behavior by marathon organizers impacts participants' willingness to participate and identifies effective mitigation strategies. A mixed-methods approach was used: Study 1 employed grounded theory and survey data (N = 808) to develop and validate a scale assessing such behaviors; Study 2 conducted an experiment (N = 180) to test corrective actions. Results show that irregular conduct undermines participation, whi…
Mountain climber outdoor motivation and safety behavior
This study examined the role of role clarity and safety cognition in shaping mountain climbers’ participation motivation and safety behavior. The study sample comprised 454 participants (males = 58.8%, mean age = 32 years, SD = 9.31). They completed measures on five participation motivation dimensions (achievement, interest, knowledge, socialization, and health) and safety participation. The results from structural equation modelling indicated th…
An Explorative fMRI Study of Human Creative Thinking Using
摘要
No prominent works on this page.
An Explorative fMRI Study of Human Creative Thinking Using
摘要
User snowball effect
This study establishes a theoretical model for the WOM snowball effect in console gaming, highlighting the self-reinforcing nature of user communication. The results provide practical insights for game companies to design resonant marketing strategies that stimulate organic sharing and enhance brand influence
Organizers' irregular behavior and marathon participation
This study examines how irregular behavior by marathon organizers impacts participants' willingness to participate and identifies effective mitigation strategies. A mixed-methods approach was used: Study 1 employed grounded theory and survey data (N = 808) to develop and validate a scale assessing such behaviors; Study 2 conducted an experiment (N = 180) to test corrective actions. Results show that irregular conduct undermines participation, whi…
Mountain climber outdoor motivation and safety behavior
This study examined the role of role clarity and safety cognition in shaping mountain climbers’ participation motivation and safety behavior. The study sample comprised 454 participants (males = 58.8%, mean age = 32 years, SD = 9.31). They completed measures on five participation motivation dimensions (achievement, interest, knowledge, socialization, and health) and safety participation. The results from structural equation modelling indicated th…
Can emotional AI better stimulate intention? The impact of virtual influencer types on tourists’ travel intention
Digital Marketing and Social Media (2 works) · Influencer marketing (2 works) · Motivation and Self-Concept in Sports (2 works) · Adventure Sports and Sensation Seeking (1 work) · AI in Service Interactions (1 work) · Behavioral Health and Interventions (1 work) · Biology (1 work) · CLARITY (1 work) · Cognition (1 work) · Cognitive psychology (1 work)