Katrin Zulauf
Biographic Data
| ID | 5093893 |
|---|---|
| NAME | Katrin Zulauf |
| GIVEN NAMES | Katrin |
| FAMILY NAME | Zulauf |
| SIGNATURE | ZULAUF K |
| AFFILIATIONS | University of Kassel |
| ORCID | 0000-0003-3042-1239 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
A taste of rural
Rural communities often struggle to adapt to societal and economic changes, but their cultural heritage can play a pivotal role in tourism development and establishing expectations for future development. Drawing upon community-based tourism theory, this study offers a fresh perspective on the untapped value in rural areas by considering the unique cultural identity and culinary heritage of Basilicata, Italy. It investigates the facilitators and …
Voltage variations
Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles
The transportation sector's substantial greenhouse gas emissions necessitate solutions that promote sustainability. One potential approach is the higher adoption of electric vehicles (EVs). This study aims to empirically investigate the determinants of customers' intentions to adopt EVs, with a strong focus on the concept of green value. Framed in adaption‐innovation theory and based on the customer perceived value model, this research analyses t…
A taste of rural
Rural communities often struggle to adapt to societal and economic changes, but their cultural heritage can play a pivotal role in tourism development and establishing expectations for future development. Drawing upon community-based tourism theory, this study offers a fresh perspective on the untapped value in rural areas by considering the unique cultural identity and culinary heritage of Basilicata, Italy. It investigates the facilitators and …
Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles
The transportation sector's substantial greenhouse gas emissions necessitate solutions that promote sustainability. One potential approach is the higher adoption of electric vehicles (EVs). This study aims to empirically investigate the determinants of customers' intentions to adopt EVs, with a strong focus on the concept of green value. Framed in adaption‐innovation theory and based on the customer perceived value model, this research analyses t…
Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles
The transportation sector's substantial greenhouse gas emissions necessitate solutions that promote sustainability. One potential approach is the higher adoption of electric vehicles (EVs). This study aims to empirically investigate the determinants of customers' intentions to adopt EVs, with a strong focus on the concept of green value. Framed in adaption‐innovation theory and based on the customer perceived value model, this research analyses t…
A taste of rural
Rural communities often struggle to adapt to societal and economic changes, but their cultural heritage can play a pivotal role in tourism development and establishing expectations for future development. Drawing upon community-based tourism theory, this study offers a fresh perspective on the untapped value in rural areas by considering the unique cultural identity and culinary heritage of Basilicata, Italy. It investigates the facilitators and …
Voltage variations
Business (2 works) · Political science (2 works) · Value (mathematics (2 works) · Advertising (1 works) · Appeal (1 works) · Chemistry (1 works) · Computer Science (1 works) · Conceptual model (1 works) · Culinary Culture and Tourism (1 works) · Customer engagement (1 works)