Frank M Go
Biographic Data
| ID | 5109252 |
|---|---|
| NAME | Frank M Go |
| GIVEN NAMES | Frank M |
| FAMILY NAME | Go |
| SIGNATURE | GO F M |
| AFFILIATIONS | Erasmus University Rotterdam |
| VERIFIED | No |
| TOTAL WORKS | 36 |
| TOTAL CITATIONS | 136 |
| AUTHOR COUNT | 33 |
| EDITOR COUNT | 3 |
| FIRST PUBLICATION YEAR | 1981 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 6 |
Heritage and Urban Regeneration
Harnessing Place Branding through Cultural Entrepreneurship
This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that
Tourism Development after the Crises
This book, edited by Peter Keller and Thomas Bieger, provides a unique analysis of the recent financial crisis on world tourism and particularly the development models which contribute to reduce poverty. The volume is based on the knowledge of a network of more than 300 researches and includes experiences from Europe, Africa and Asia. It focuses on the latest economic crises as a framework for analyses and as a real life case study.
City branding
International Place Branding Yearbook 2011
To improve understanding of the place-branding phenomenon, through synthesis and drawing material together for practitioners, researchers and educators
International Place Branding Yearbook 2010
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Signature Case Dubai
This chapter provides a detailed case study analysis of the Emirate of Dubai, the fast-growing global hub of the Middle East. In other chapters, other case studies will be presented, but throughout the book Dubai will repeatedly receive attention. That is why we have called it our ‘signature case’. This first chapter on our signature case Dubai will therefore discuss the context of Dubai in depth, after which we shall present our empirical studie…
Place Branding
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of plac
The key capabilities required for managing tourism business networks
Tale of two cities’ collaborative tourism marketing
Knowledge-based network participation in destination and event marketing
Educational travel
Promoting Tourism Destination Image
This article examines the role of tourism promotion as a component of destination image formation. It reports the findings of a study in which 1,100 respondents from around the globe described their previsit perceived image of seven sample destinations, as well as the information sources they used. The findings suggest that tourism promotion does not have a major impact upon the perceptions of travelers and that other sources of information have …
Virtual destination image a new measurement approach
Being Discovered
Projected Destination Image Online
Tourists in historic towns
Integrated quality management for tourist destinations
A Conceptual Framework for Managing Global Tourism and Hospitality Marketing
Marketers have the task of regulating the level, timing, and character of demand to help the tourism and hospitality organization achieve its objectives. But changing conditions and new realities are causing the need to progress beyond the classical marketing rules. Recent years have brought an acceleration of the rise of globalization. The implications for tourism and hospitality managers are profound, and the response will require a new orienta…
Tourism development in Vietnam
Hotel and Tourism Management Education
Though images of Hong Kong abound, relatively little is known in North America and Europe about Hong Kong's social, political, economic and educational system, and hotel and tourism education—and training in particular. The purpose of this article is therefore three-fold. It provides an overview of the dimensions and characteristics of Hong Kong society as a backdrop to exploring hotel and tourism management education in the territory. The articl…
The international hospitality industry
Conference round-up
The role of computerized reservation systems in the hospitality industry
Managing and marketing services in the 1990s
Tale of two cities’ collaborative tourism marketing
Integrated quality management for tourist destinations
Virtual destination image a new measurement approach
Educational travel
The key capabilities required for managing tourism business networks
Knowledge-based network participation in destination and event marketing
Being Discovered
Tourism development in Vietnam
City branding
The role of computerized reservation systems in the hospitality industry
Decision criteria for transnational hotel expansion
Tourism and transnationalism
Transnational corporations capture Japanese market
International hotel industry — capitalizing on change
A Conceptual Framework for Managing Global Tourism and Hospitality Marketing
Marketers have the task of regulating the level, timing, and character of demand to help the tourism and hospitality organization achieve its objectives. But changing conditions and new realities are causing the need to progress beyond the classical marketing rules. Recent years have brought an acceleration of the rise of globalization. The implications for tourism and hospitality managers are profound, and the response will require a new orienta…
Development of new service products for the leisure travel market — A system's view
A tourism product is like a symphony orchestra, it requires the firm guidance of an expert conductor who unterstands the role of all instruments and how they should harmonize to produce the optimal effect on the audience
Cooperative education and tourism training
World class service
International hotel industry — capitalizing on change
Toerisme in ontwikkelingslanden. Voorwaarden voor en effecten van toeristische ontwikkeling in landen met een laag inkomen. Een onderzoeks en beleidsgerichte analyse op meso-niveau (Tourism in develop…
Transnational corporations capture Japanese market
Decision criteria for transnational hotel expansion
Tourism and transnationalism
Festivals, special events, and tourism
Strategic airline management
International tourism policy
The role of computerized reservation systems in the hospitality industry
Managing and marketing services in the 1990s
Conference round-up
The international hospitality industry
Tourism development in Vietnam
Hotel and Tourism Management Education
Though images of Hong Kong abound, relatively little is known in North America and Europe about Hong Kong's social, political, economic and educational system, and hotel and tourism education—and training in particular. The purpose of this article is therefore three-fold. It provides an overview of the dimensions and characteristics of Hong Kong society as a backdrop to exploring hotel and tourism management education in the territory. The articl…
A Conceptual Framework for Managing Global Tourism and Hospitality Marketing
Marketers have the task of regulating the level, timing, and character of demand to help the tourism and hospitality organization achieve its objectives. But changing conditions and new realities are causing the need to progress beyond the classical marketing rules. Recent years have brought an acceleration of the rise of globalization. The implications for tourism and hospitality managers are profound, and the response will require a new orienta…
Integrated quality management for tourist destinations
Tourists in historic towns
Projected Destination Image Online
Being Discovered
Promoting Tourism Destination Image
This article examines the role of tourism promotion as a component of destination image formation. It reports the findings of a study in which 1,100 respondents from around the globe described their previsit perceived image of seven sample destinations, as well as the information sources they used. The findings suggest that tourism promotion does not have a major impact upon the perceptions of travelers and that other sources of information have …
Virtual destination image a new measurement approach
Educational travel
Business (27 works) · Tourism (24 works) · Political science (22 works) · Diverse Aspects of Tourism Research (20 works) · Marketing (13 works) · Geography (12 works) · Sociology (11 works) · Advertising (9 works) · Computer Science (9 works) · Economics (9 works)