Robert Govers
Biographic Data
| ID | 5109253 |
|---|---|
| NAME | Robert Govers |
| GIVEN NAMES | Robert |
| FAMILY NAME | Govers |
| SIGNATURE | GOVERS R |
| AFFILIATIONS | KU Leuven |
| VERIFIED | No |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 42 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 2 |
| FIRST PUBLICATION YEAR | 2000 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 2 |
International Place Branding Yearbook 2011
To improve understanding of the place-branding phenomenon, through synthesis and drawing material together for practitioners, researchers and educators
International Place Branding Yearbook 2010
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Signature Case Dubai
This chapter provides a detailed case study analysis of the Emirate of Dubai, the fast-growing global hub of the Middle East. In other chapters, other case studies will be presented, but throughout the book Dubai will repeatedly receive attention. That is why we have called it our ‘signature case’. This first chapter on our signature case Dubai will therefore discuss the context of Dubai in depth, after which we shall present our empirical studie…
Place Branding
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of plac
Promoting Tourism Destination Image
This article examines the role of tourism promotion as a component of destination image formation. It reports the findings of a study in which 1,100 respondents from around the globe described their previsit perceived image of seven sample destinations, as well as the information sources they used. The findings suggest that tourism promotion does not have a major impact upon the perceptions of travelers and that other sources of information have …
Virtual destination image a new measurement approach
Projected Destination Image Online
Integrated quality management for tourist destinations
Integrated quality management for tourist destinations
Projected Destination Image Online
Promoting Tourism Destination Image
This article examines the role of tourism promotion as a component of destination image formation. It reports the findings of a study in which 1,100 respondents from around the globe described their previsit perceived image of seven sample destinations, as well as the information sources they used. The findings suggest that tourism promotion does not have a major impact upon the perceptions of travelers and that other sources of information have …
Virtual destination image a new measurement approach
Signature Case Dubai
This chapter provides a detailed case study analysis of the Emirate of Dubai, the fast-growing global hub of the Middle East. In other chapters, other case studies will be presented, but throughout the book Dubai will repeatedly receive attention. That is why we have called it our ‘signature case’. This first chapter on our signature case Dubai will therefore discuss the context of Dubai in depth, after which we shall present our empirical studie…
Place Branding
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of plac
International Place Branding Yearbook 2010
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
International Place Branding Yearbook 2011
To improve understanding of the place-branding phenomenon, through synthesis and drawing material together for practitioners, researchers and educators
Advertising (6 works) · Business (6 works) · Diverse Aspects of Tourism Research (6 works) · Computer Science (5 works) · Geography (5 works) · Political science (4 works) · Tourism (4 works) · Destination Image (3 works) · Destinations (3 works) · Place Branding (3 works)