Shyanika W Rose
Biographic Data
| ID | 5123213 |
|---|---|
| NAME | Shyanika W Rose |
| GIVEN NAMES | Shyanika W |
| FAMILY NAME | Rose |
| SIGNATURE | ROSE S W |
| AFFILIATIONS | University of Kentucky |
| ORCID | 0000-0002-4200-1197 |
| VERIFIED | Yes |
| TOTAL WORKS | 24 |
| TOTAL CITATIONS | 13 |
| AUTHOR COUNT | 24 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
The interaction of tobacco retailer density and rurality with tobacco use prevalence in Kentucky
PURPOSE: Tobacco retailer density is a key correlate of tobacco use prevalence in the United States, but this relationship has typically been examined in urban areas. We examined the relationship between retailer density and tobacco use across Kentucky counties, a state with high smoking rates and a substantial rural population. METHODS: We obtained a list of tobacco retailers from the 2021 Kentucky Synar program, used for minor's access inspecti…
Adult tobacco product use patterns across the urban–rural continuum: The longitudinal Population Assessment of Tobacco and Health (Path) study, 2016–2023
PURPOSE: To determine the association between adult tobacco/nicotine product use over time and residence location (urban, suburban, town, rural), controlling for demographics. METHODS: Data from Waves 4-7 (2016-2023) of the Population Assessment of Tobacco and Health (PATH) study (N = 18,590 adults) were analyzed using survey-weighted logistic regression to evaluate location and time differences in likelihoods of current, daily, and established u…
Pushing the US nicotine pouch market: Insights from Zyn’s free can campaign in September 2025
Urban–rural disparities in oral nicotine pouch sales and flavors in the United States
ONP sales exhibit significant urban-rural disparities, with rural areas showing higher per capita sales overall, but urban areas showing stronger preferences for flavored products and greater price responsiveness. As a result, regulatory measures targeting flavors or pricing may have a greater impact in urban areas compared to rural ones
Online Tobacco Advertising and Current Chew, Dip, Snuff and Snus Use among Youth and Young Adults, 2018–2019
Greater exposure to tobacco advertising online is associated with greater odds of smokeless use among surveyed youth and young adults. This effect of social media marketing exposure on smokeless use outweighs the mitigating impact of existing tobacco control policies. The findings underscore the need for strong advertising regulation of evolving tobacco products, including smokeless products, on social media and surveillance of digital marketing …
Characterising advertising strategies and expenditures for conventional and newer smokeless tobacco products
Advertising expenditures for nicotine pouches have recently exceeded conventional ST product advertising and nicotine pouches are being promoted nationally. Marketing surveillance as well as understanding consumer appeal, perceptions and consumption are critical next steps in tracking potential uptake of these new products
Twitter discourse on nicotine as potential prophylactic or therapeutic for Covid-19
Oral nicotine marketing claims in direct-mail advertising
Our results provide an early indication of marketing claims used to promote oral nicotine. The strategies documented, particularly the use of language to highlight oral nicotine is tobacco-free, may covey these products as lower-risk to consumers despite the lack of evidence or proper federal authorisation that oral nicotine products are a modified-risk tobacco product . Future research is needed to examine consumer perceptions of such claims
Perceptions of Use Patterns and Health Consequences Associated With Mentholated Cigarettes Among U.S. Adults
Despite declines in overall cigarette smoking in the United States, menthol cigarette smoking prevalence has increased among young adults (18-25 years) and remains constant among older adults (26 years and older). Disparities in menthol cigarette use exist, with higher prevalence among younger adult smokers and among racial/ethnic minority populations. Menthol in cigarettes has been shown to play a role in increasing smoking initiation and making…
Perceptions of E-cigarettes and Flavor Restrictions among Tobacco Retailers in Los Angeles
Objectives: In this study, we examined tobacco retailers' perceptions of e-cigarettes and associations with in-store availability of e-cigarettes. Methods: Retailers (N = 700) in multiple, racial/ethnic neighborhoods (black/African-American, N = 200); Hispanic/Latino, N = 200; white American, N = 200; Korean American, N = 100) in Los Angeles County participated in on-site interviews and store observations. Results: Controlling for individual and …
Health claims made in vape shops: An observational study and content analysis
Many vape shops displayed e-cigarette health claims, which are all now FDA prohibited. These claims could mislead consumers and influence behaviour. Findings highlight the need for retailer education, continued surveillance, enforcement specific to advertising and research on consumer perceptions of claims
Flavour types used by youth and adult tobacco users in wave 2 of the Population Assessment of Tobacco and Health (Path) Study 2014–2015
Background Most youth and young adult (YA) tobacco users use flavoured products; however, little is known about specific flavours used. Methods We report flavour types among US tobacco users from the Population Assessment of Tobacco and Health Study, wave 2, 2014–2015. At wave 2, we examined (1) flavour use and type at past 30-day use; (2) new flavoured tobacco product use and type; (3) product-specific flavour patterns across youth (ages 12–17) …
Longitudinal Response to Restrictions on Menthol Cigarettes Among Young Adult US Menthol Smokers, 2011–2016
Objectives. To examine responses to hypothetical restrictions on menthol cigarettes among young adult menthol smokers in the United States. Methods. We surveyed Truth Initiative Young Adult Cohort respondents 18 to 34 years of age every 6 months from December 2011 through October 2016. Menthol cigarette smokers (n = 806, n = 1963 observations) indicated their response if menthol cigarettes were unavailable. Weighted analyses accounting for repeat…
The Association Between Menthol Perceptions and Support for a Policy Ban among US Smokers
Fewer current menthol smokers support a menthol ban than current non-menthol smokers given its effect on their preferred product. Given the large proportions of smokers who have misperceptions of the health consequences and addictive properties of menthol, there is a moral imperative to inform those who use these products. Findings suggest the need for tailored messaging strategies targeted to reach menthol smokers who will be most impacted by a …
Swisher Sweets ‘Artist Project’: Using musical events to promote cigars
In the United States (US), cigar products are disproportionately used by African-American (9.5%) and male (9.0%) high school students and young adults (3.1%).1 2 Swisher Sweets, the second top-selling cigar brand in the US3 4 accounting for nearly one-third of the cigar market share,1 2 is particularly popular among racial/ethnic minority and young cigar smokers.5 As a part of its web-based marketing efforts, Swisher Sweets promotes and supports …
Adolescent tobacco coupon receipt, vulnerability characteristics and subsequent tobacco use: Analysis of Path Study, Waves 1 and 2
One in 13 US youth (7.6%) received coupons. Vulnerable youth had the greatest odds of coupon receipt. Coupon recipients had greater odds of tobacco use among never users, trying a new tobacco product and current use. Coupon bans, limits on youth coupon exposure, stronger age verification, pack inserts or restricting coupon redemption may help reduce tobacco use among adolescents, particularly for those at greatest risk
Perceived racial/ethnic discrimination, marketing, and substance use among young adults
Perceived experiences of discrimination have been linked to negative health behaviors including tobacco, alcohol, and marijuana use across various racial/ethnic groups. Tobacco and alcohol marketing exposure have also been linked with substance use. This study examined the independent and interacting effects of perceived experiences of discrimination and exposure to alcohol and tobacco marketing, and receptivity to marijuana marketing on substanc…
Flavored Tobacco Product Use in Youth and Adults: Findings From the First Wave of the Path Study (2013–2014)
Misperceptions of harm among Natural American Spirit smokers: Results from wave 1 of the Population Assessment of Tobacco and Health (Path) study (2013–2014)
The majority of NAS smokers inaccurately believes that their cigarettes are less harmful than other brands. Given the brand's rapid growth and its more common use in vulnerable groups (eg, young adults, lesbian, gay, bisexual, 'other' or 'questioning' adults), corrective messaging and enforcement action are necessary to correct harm misperceptions of NAS cigarettes
A Systematic Review of Neighborhood Disparities in Point-of-Sale Tobacco Marketing
We systematically reviewed evidence of disparities in tobacco marketing at tobacco retailers by sociodemographic neighborhood characteristics. We identified 43 relevant articles from 893 results of a systematic search in 10 databases updated May 28, 2014. We found 148 associations of marketing (price, placement, promotion, or product availability) with a neighborhood demographic of interest (socioeconomic disadvantage, race, ethnicity, and urbani…
Public Support for Family Smoking Prevention and Tobacco Control Act Point-of-Sale Provisions: Results of a National Study
Objectives. We assessed public and smoker support for enacted and potential point-of-sale (POS) tobacco-control policies under the Family Smoking Prevention and Tobacco Control Act. Methods. We surveyed a US nationally representative sample of 17 507 respondents (6595 smokers) in January through February 2013, and used linear regression to calculate weighted point estimates and identify factors associated with support for POS policies among adult…
The availability of electronic cigarettes in US retail outlets, 2012: Results of two national studies
Currently, e-cigarette availability appears more likely in areas with weak tax and smoke-free air policies. Given the substantial availability of e-cigarettes at tobacco retailers nationwide, states and localities should monitor the sales and marketing of e-cigarettes at point of sale (POS)
Field validation of secondary data sources for enumerating retail tobacco outlets in a state without tobacco outlet licensing
Conceptual model of comprehensive research metrics for improved human health and environment
Performance measurement predominantly consisted of near-term outputs measured through bibliometrics, but the recent focus is on accountability for investment based on long-term outcomes. Our objective is to build a logic model and associated metrics through which to measure the contribution of environmental health research programs to improvements in human health, the environment, and the economy. We developed a logic model that defines the compo…
Field validation of secondary data sources for enumerating retail tobacco outlets in a state without tobacco outlet licensing
Perceived racial/ethnic discrimination, marketing, and substance use among young adults
Perceived experiences of discrimination have been linked to negative health behaviors including tobacco, alcohol, and marijuana use across various racial/ethnic groups. Tobacco and alcohol marketing exposure have also been linked with substance use. This study examined the independent and interacting effects of perceived experiences of discrimination and exposure to alcohol and tobacco marketing, and receptivity to marijuana marketing on substanc…
Public Support for Family Smoking Prevention and Tobacco Control Act Point-of-Sale Provisions: Results of a National Study
Objectives. We assessed public and smoker support for enacted and potential point-of-sale (POS) tobacco-control policies under the Family Smoking Prevention and Tobacco Control Act. Methods. We surveyed a US nationally representative sample of 17 507 respondents (6595 smokers) in January through February 2013, and used linear regression to calculate weighted point estimates and identify factors associated with support for POS policies among adult…
Conceptual model of comprehensive research metrics for improved human health and environment
Performance measurement predominantly consisted of near-term outputs measured through bibliometrics, but the recent focus is on accountability for investment based on long-term outcomes. Our objective is to build a logic model and associated metrics through which to measure the contribution of environmental health research programs to improvements in human health, the environment, and the economy. We developed a logic model that defines the compo…
The availability of electronic cigarettes in US retail outlets, 2012: Results of two national studies
Currently, e-cigarette availability appears more likely in areas with weak tax and smoke-free air policies. Given the substantial availability of e-cigarettes at tobacco retailers nationwide, states and localities should monitor the sales and marketing of e-cigarettes at point of sale (POS)
Field validation of secondary data sources for enumerating retail tobacco outlets in a state without tobacco outlet licensing
A Systematic Review of Neighborhood Disparities in Point-of-Sale Tobacco Marketing
We systematically reviewed evidence of disparities in tobacco marketing at tobacco retailers by sociodemographic neighborhood characteristics. We identified 43 relevant articles from 893 results of a systematic search in 10 databases updated May 28, 2014. We found 148 associations of marketing (price, placement, promotion, or product availability) with a neighborhood demographic of interest (socioeconomic disadvantage, race, ethnicity, and urbani…
Public Support for Family Smoking Prevention and Tobacco Control Act Point-of-Sale Provisions: Results of a National Study
Objectives. We assessed public and smoker support for enacted and potential point-of-sale (POS) tobacco-control policies under the Family Smoking Prevention and Tobacco Control Act. Methods. We surveyed a US nationally representative sample of 17 507 respondents (6595 smokers) in January through February 2013, and used linear regression to calculate weighted point estimates and identify factors associated with support for POS policies among adult…
Misperceptions of harm among Natural American Spirit smokers: Results from wave 1 of the Population Assessment of Tobacco and Health (Path) study (2013–2014)
The majority of NAS smokers inaccurately believes that their cigarettes are less harmful than other brands. Given the brand's rapid growth and its more common use in vulnerable groups (eg, young adults, lesbian, gay, bisexual, 'other' or 'questioning' adults), corrective messaging and enforcement action are necessary to correct harm misperceptions of NAS cigarettes
Flavored Tobacco Product Use in Youth and Adults: Findings From the First Wave of the Path Study (2013–2014)
The Association Between Menthol Perceptions and Support for a Policy Ban among US Smokers
Fewer current menthol smokers support a menthol ban than current non-menthol smokers given its effect on their preferred product. Given the large proportions of smokers who have misperceptions of the health consequences and addictive properties of menthol, there is a moral imperative to inform those who use these products. Findings suggest the need for tailored messaging strategies targeted to reach menthol smokers who will be most impacted by a …
Swisher Sweets ‘Artist Project’: Using musical events to promote cigars
In the United States (US), cigar products are disproportionately used by African-American (9.5%) and male (9.0%) high school students and young adults (3.1%).1 2 Swisher Sweets, the second top-selling cigar brand in the US3 4 accounting for nearly one-third of the cigar market share,1 2 is particularly popular among racial/ethnic minority and young cigar smokers.5 As a part of its web-based marketing efforts, Swisher Sweets promotes and supports …
Adolescent tobacco coupon receipt, vulnerability characteristics and subsequent tobacco use: Analysis of Path Study, Waves 1 and 2
One in 13 US youth (7.6%) received coupons. Vulnerable youth had the greatest odds of coupon receipt. Coupon recipients had greater odds of tobacco use among never users, trying a new tobacco product and current use. Coupon bans, limits on youth coupon exposure, stronger age verification, pack inserts or restricting coupon redemption may help reduce tobacco use among adolescents, particularly for those at greatest risk
Perceived racial/ethnic discrimination, marketing, and substance use among young adults
Perceived experiences of discrimination have been linked to negative health behaviors including tobacco, alcohol, and marijuana use across various racial/ethnic groups. Tobacco and alcohol marketing exposure have also been linked with substance use. This study examined the independent and interacting effects of perceived experiences of discrimination and exposure to alcohol and tobacco marketing, and receptivity to marijuana marketing on substanc…
Health claims made in vape shops: An observational study and content analysis
Many vape shops displayed e-cigarette health claims, which are all now FDA prohibited. These claims could mislead consumers and influence behaviour. Findings highlight the need for retailer education, continued surveillance, enforcement specific to advertising and research on consumer perceptions of claims
Flavour types used by youth and adult tobacco users in wave 2 of the Population Assessment of Tobacco and Health (Path) Study 2014–2015
Background Most youth and young adult (YA) tobacco users use flavoured products; however, little is known about specific flavours used. Methods We report flavour types among US tobacco users from the Population Assessment of Tobacco and Health Study, wave 2, 2014–2015. At wave 2, we examined (1) flavour use and type at past 30-day use; (2) new flavoured tobacco product use and type; (3) product-specific flavour patterns across youth (ages 12–17) …
Longitudinal Response to Restrictions on Menthol Cigarettes Among Young Adult US Menthol Smokers, 2011–2016
Objectives. To examine responses to hypothetical restrictions on menthol cigarettes among young adult menthol smokers in the United States. Methods. We surveyed Truth Initiative Young Adult Cohort respondents 18 to 34 years of age every 6 months from December 2011 through October 2016. Menthol cigarette smokers (n = 806, n = 1963 observations) indicated their response if menthol cigarettes were unavailable. Weighted analyses accounting for repeat…
Perceptions of Use Patterns and Health Consequences Associated With Mentholated Cigarettes Among U.S. Adults
Despite declines in overall cigarette smoking in the United States, menthol cigarette smoking prevalence has increased among young adults (18-25 years) and remains constant among older adults (26 years and older). Disparities in menthol cigarette use exist, with higher prevalence among younger adult smokers and among racial/ethnic minority populations. Menthol in cigarettes has been shown to play a role in increasing smoking initiation and making…
Perceptions of E-cigarettes and Flavor Restrictions among Tobacco Retailers in Los Angeles
Objectives: In this study, we examined tobacco retailers' perceptions of e-cigarettes and associations with in-store availability of e-cigarettes. Methods: Retailers (N = 700) in multiple, racial/ethnic neighborhoods (black/African-American, N = 200); Hispanic/Latino, N = 200; white American, N = 200; Korean American, N = 100) in Los Angeles County participated in on-site interviews and store observations. Results: Controlling for individual and …
Oral nicotine marketing claims in direct-mail advertising
Our results provide an early indication of marketing claims used to promote oral nicotine. The strategies documented, particularly the use of language to highlight oral nicotine is tobacco-free, may covey these products as lower-risk to consumers despite the lack of evidence or proper federal authorisation that oral nicotine products are a modified-risk tobacco product . Future research is needed to examine consumer perceptions of such claims
Online Tobacco Advertising and Current Chew, Dip, Snuff and Snus Use among Youth and Young Adults, 2018–2019
Greater exposure to tobacco advertising online is associated with greater odds of smokeless use among surveyed youth and young adults. This effect of social media marketing exposure on smokeless use outweighs the mitigating impact of existing tobacco control policies. The findings underscore the need for strong advertising regulation of evolving tobacco products, including smokeless products, on social media and surveillance of digital marketing …
Characterising advertising strategies and expenditures for conventional and newer smokeless tobacco products
Advertising expenditures for nicotine pouches have recently exceeded conventional ST product advertising and nicotine pouches are being promoted nationally. Marketing surveillance as well as understanding consumer appeal, perceptions and consumption are critical next steps in tracking potential uptake of these new products
Twitter discourse on nicotine as potential prophylactic or therapeutic for Covid-19
The interaction of tobacco retailer density and rurality with tobacco use prevalence in Kentucky
PURPOSE: Tobacco retailer density is a key correlate of tobacco use prevalence in the United States, but this relationship has typically been examined in urban areas. We examined the relationship between retailer density and tobacco use across Kentucky counties, a state with high smoking rates and a substantial rural population. METHODS: We obtained a list of tobacco retailers from the 2021 Kentucky Synar program, used for minor's access inspecti…
Adult tobacco product use patterns across the urban–rural continuum: The longitudinal Population Assessment of Tobacco and Health (Path) study, 2016–2023
PURPOSE: To determine the association between adult tobacco/nicotine product use over time and residence location (urban, suburban, town, rural), controlling for demographics. METHODS: Data from Waves 4-7 (2016-2023) of the Population Assessment of Tobacco and Health (PATH) study (N = 18,590 adults) were analyzed using survey-weighted logistic regression to evaluate location and time differences in likelihoods of current, daily, and established u…
Pushing the US nicotine pouch market: Insights from Zyn’s free can campaign in September 2025
Urban–rural disparities in oral nicotine pouch sales and flavors in the United States
ONP sales exhibit significant urban-rural disparities, with rural areas showing higher per capita sales overall, but urban areas showing stronger preferences for flavored products and greater price responsiveness. As a result, regulatory measures targeting flavors or pricing may have a greater impact in urban areas compared to rural ones
Smoking Behavior and Cessation (19 works) · Medicine (17 works) · Environmental health (15 works) · Business (13 works) · Advertising (9 works) · Population (9 works) · Public health (8 works) · Tobacco control (8 works) · Demography (7 works) · Obesity, Physical Activity, Diet (7 works)