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Fu Guo

Biographic Data

ID5123736
NAMEFu Guo
GIVEN NAMESFu
FAMILY NAMEGuo
SIGNATUREGUO F
AFFILIATIONSNortheastern University
ORCID0000-0001-6209-1874
VERIFIEDYes
TOTAL WORKS10
TOTAL CITATIONS3
AUTHOR COUNT10
EDITOR COUNT0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Unveiling the Power of Voice! The Impact of Educational Robots’ Voice Gender and Communication Style on Users’ Perception, Visual Attention and Cerebral Activity

    Open Access•Chen Fang, Fu Guo et al.•ARTICLE•International Journal of Social…•2026

  • Potential applications of humanoid robotic touch for social regulation of emotion

    Fu Guo, Chen Fang et al.•ARTICLE•Behaviour and Information…•2025

    Human-robot touch interaction plays an essential role in emotional support and human mental health support. The role of therapeutic robots such as Paro in mental support has been widely investigated. However, the impact of humanoid robotic touch on the social regulation of users’ emotions is still unknown. Therefore, a mixed experiment was conducted with the type of touch (grip versus contact) as the between-subjects factor and the presence of to…

  • Audiovisual Affective Design of Humanoid Robot Appearance and Voice Based on Kansei Engineering

    Open Access•Mingming Li, Jia Zhang et al.•ARTICLE•International Journal of Social…•2025

  • Advertising disclosure in sponsored vlogs

    Fu Guo, Jingyu Li et al.•ARTICLE•Chinese Journal of Communication•2024

    Regulations prescribe that sponsored influencer vlogs on social media should clearly disclose the embedded advertising to naive viewers. This study conducts an eye-tracking experiment involving 200 Chinese college students (18–30 years of age) to investigate how disclosure timing and disclosure type affect advertising effectiveness, including brand trust, brand attitude, purchase intention, and electronic word-of-mouth (eWOM) intent. The results …

  • How do Robot Touch Characteristics Impact Users’ Emotional Responses

    Open Access•Fu Guo, Chen Fang et al.•ARTICLE•International Journal of Social…•2024

  • The effect of short-form video addiction on users’ attention

    Yuhan Chen, Mingming Li et al.•ARTICLE•Behaviour and Information…•2023

    Short-form videos are popular worldwide as a thriving form of entertainment. Its fragmentation pattern, which presents users with intensive and engaging information, might lead to addiction and adverse effects. This study aims to investigate the effect of addiction to short-form videos on users’ attention, including attention while watching videos and the ability of attentional concentration after watching time. Users addicted or non-addicted to …

  • Multisensory integration effect of humanoid robot appearance and voice on users’ affective preference and visual attention

    Mingming Li, Fu Guo et al.•ARTICLE•Behaviour and Information…•2023

    Appearance and voice are essential factors impacting users’ affective preferences for humanoid robots. However, little is known about how the appearance and voice of humanoid robots jointly influence users’ affective preferences and visual attention. We conducted a mixed-design eye-tracking experiment to examine the multisensory integration effect of humanoid robot appearances and voices on users’ affective preferences and visual attention. The r…

  • Evaluating users’ preference for the appearance of humanoid robots via event-related potentials and spectral perturbations

    Fu Guo, Mingming Li et al.•ARTICLE•Behaviour and Information…•2022

    Even though humanoid robots are being applied to diverse areas, the formation of users’ preference for the appearance of humanoid robots remains unknown. The present study investigated users’ neural dynamics underlying preference formation to evaluate users’ preference for the appearance of humanoid robots. EEG signals were recorded in a preference categorisation task, and neural dynamics were analysed via event-related potentials and time–freque…

  • Effects of robot gaze and voice human-likeness on users’ subjective perception, visual attention, and cerebral activity in voice conversations

    Open Access•Mingming Li, Fu Guo et al.•ARTICLE•Computers in Human Behavior•2022•Cited by: 3•References: 30

  • Effects of mobile news interface design features on users’ gaze behaviours and behavioural performance

    Xueshuang Wang, Fu Guo et al.•ARTICLE•Behaviour and Information…•2021

    The increasing growth in the use of mobile news apps has raised questions on how their interface design features affect users’ gaze behaviours and behavioural performance. To tackle these issues, two experiments (visual browse and search tasks) were designed to investigate the impact of interface design features (colour and layout) on users’ gaze behaviours (fixation count, fixation time ratio and first fixation duration) and behavioural performa…

  • Effects of robot gaze and voice human-likeness on users’ subjective perception, visual attention, and cerebral activity in voice conversations

    Open Access•Mingming Li, Fu Guo et al.•ARTICLE•Computers in Human Behavior•2022•Cited by: 3•References: 30

  • Effects of mobile news interface design features on users’ gaze behaviours and behavioural performance

    Xueshuang Wang, Fu Guo et al.•ARTICLE•Behaviour and Information…•2021

    The increasing growth in the use of mobile news apps has raised questions on how their interface design features affect users’ gaze behaviours and behavioural performance. To tackle these issues, two experiments (visual browse and search tasks) were designed to investigate the impact of interface design features (colour and layout) on users’ gaze behaviours (fixation count, fixation time ratio and first fixation duration) and behavioural performa…

  • Evaluating users’ preference for the appearance of humanoid robots via event-related potentials and spectral perturbations

    Fu Guo, Mingming Li et al.•ARTICLE•Behaviour and Information…•2022

    Even though humanoid robots are being applied to diverse areas, the formation of users’ preference for the appearance of humanoid robots remains unknown. The present study investigated users’ neural dynamics underlying preference formation to evaluate users’ preference for the appearance of humanoid robots. EEG signals were recorded in a preference categorisation task, and neural dynamics were analysed via event-related potentials and time–freque…

  • Effects of robot gaze and voice human-likeness on users’ subjective perception, visual attention, and cerebral activity in voice conversations

    Open Access•Mingming Li, Fu Guo et al.•ARTICLE•Computers in Human Behavior•2022•Cited by: 3•References: 30

  • The effect of short-form video addiction on users’ attention

    Yuhan Chen, Mingming Li et al.•ARTICLE•Behaviour and Information…•2023

    Short-form videos are popular worldwide as a thriving form of entertainment. Its fragmentation pattern, which presents users with intensive and engaging information, might lead to addiction and adverse effects. This study aims to investigate the effect of addiction to short-form videos on users’ attention, including attention while watching videos and the ability of attentional concentration after watching time. Users addicted or non-addicted to …

  • Multisensory integration effect of humanoid robot appearance and voice on users’ affective preference and visual attention

    Mingming Li, Fu Guo et al.•ARTICLE•Behaviour and Information…•2023

    Appearance and voice are essential factors impacting users’ affective preferences for humanoid robots. However, little is known about how the appearance and voice of humanoid robots jointly influence users’ affective preferences and visual attention. We conducted a mixed-design eye-tracking experiment to examine the multisensory integration effect of humanoid robot appearances and voices on users’ affective preferences and visual attention. The r…

  • Advertising disclosure in sponsored vlogs

    Fu Guo, Jingyu Li et al.•ARTICLE•Chinese Journal of Communication•2024

    Regulations prescribe that sponsored influencer vlogs on social media should clearly disclose the embedded advertising to naive viewers. This study conducts an eye-tracking experiment involving 200 Chinese college students (18–30 years of age) to investigate how disclosure timing and disclosure type affect advertising effectiveness, including brand trust, brand attitude, purchase intention, and electronic word-of-mouth (eWOM) intent. The results …

  • How do Robot Touch Characteristics Impact Users’ Emotional Responses

    Open Access•Fu Guo, Chen Fang et al.•ARTICLE•International Journal of Social…•2024

  • Potential applications of humanoid robotic touch for social regulation of emotion

    Fu Guo, Chen Fang et al.•ARTICLE•Behaviour and Information…•2025

    Human-robot touch interaction plays an essential role in emotional support and human mental health support. The role of therapeutic robots such as Paro in mental support has been widely investigated. However, the impact of humanoid robotic touch on the social regulation of users’ emotions is still unknown. Therefore, a mixed experiment was conducted with the type of touch (grip versus contact) as the between-subjects factor and the presence of to…

  • Audiovisual Affective Design of Humanoid Robot Appearance and Voice Based on Kansei Engineering

    Open Access•Mingming Li, Jia Zhang et al.•ARTICLE•International Journal of Social…•2025

  • Unveiling the Power of Voice! The Impact of Educational Robots’ Voice Gender and Communication Style on Users’ Perception, Visual Attention and Cerebral Activity

    Open Access•Chen Fang, Fu Guo et al.•ARTICLE•International Journal of Social…•2026

Computer Science (9 works) · Artificial Intelligence (8 works) · Psychology (8 works) · Robot (7 works) · Artificial Intelligence (5 works) · Cognitive psychology (5 works) · Eye tracking (5 works) · Human–computer interaction (5 works) · Humanoid robot (4 works) · Color perception and design (3 works)

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