Paul D Bolls
Biographic Data
| ID | 5129665 |
|---|---|
| NAME | Paul D Bolls |
| GIVEN NAMES | Paul D |
| FAMILY NAME | Bolls |
| SIGNATURE | BOLLS P D |
| AFFILIATIONS | Washington State University |
| VERIFIED | No |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 22 |
| WORKS AS AUTHOR | 11 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1999 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Countering Asian American hate
The increase in verbal and physical aggressions directed at Asian Americans during the COVID-19 pandemic and after has brought into focus a need to understand the reasons for such aggressions and identify interventions. Our study addresses these needs by investigating whether photographs accompanying a news report depicting Asian Americans positively or negatively in the context of the COVID-19 pandemic activate positive or negative perceptions o…
Biometric Measures as Tools for Investigating the Embodied Mind “on” Advertising
Advertising research utilizing biometric measures dates to the 1970s. This specialized area of research has tremendously grown over the years due to high interest among both academic and industry researchers. A challenge to the maturity of this area of research addressed in this article is variation in the extent to which researchers clearly ground their work in a strong scientific paradigm leading to rigorous concept explication of biometric mea…
Media Psychophysiology and Strategic Communications
Researchers working in the discipline of Strategic Communications can significantly enrich strategic communication by grounding theorizing in evolutionary psychology. This opportunity can be more fully realized through the application of a rigorous scientific paradigm for strategic communication that conceptualizes human brain processes as well as the attitudes and behaviors produced by brain activity through the lens of evolutionary psychology. …
Platform and Proximity
This study explored how geographical proximity of news stories (local or international news stories) and bodily proximity of news platforms (reading news on a smartphone or desktop computer) affects people’s cognitive and emotional processing of news messages. The results suggested that geographical and bodily proximity interact to affect individuals’ attentional engagement with the news messages. Reading crime news that happens in a distant loca…
The biological roots of political extremism
Recent research has revealed the complex origins of political identification and the possible effects of this identification on social and political behavior. This article reports the results of a structural equation analysis of national survey data that attempts to replicate the finding that an individual's negativity bias predicts conservative ideology. The analysis employs the Motivational Activation Measure (MAM) as an index of an individual'…
Tourist mental-imagery processing
Psychophysiological Measurement and Meaning
This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complemen…
Understanding Emotion from a Superordinate Dimensional Perspective
Emotion is the fuel of human communication. Researchers who have dedicated themselves to deep theoretical understanding of communication processes and effects must come to grips with just how inter
The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements
This study tested the validity of using facial electromyography (EMG) as a physiological measure of the valence of radio listeners' emotional responses to advertisements and explored the effects of message valence and listener arousal on attention and memory. A within-subjects experiment was conducted in which participants listened to ten 60-second radio advertisements that had been coded in a pretest as having either a positive or negative emoti…
Structure and Content in Promotion Research
On-air promotion’s relevance to prime-time television ratings has been beyondquestion for the last 3 decades. Todate,most scholarly research about promotion has focused on the structural characteristics of on-air promotion. Studies have attempted to describe and measure such attributes as style and frequency (Owens & Bryant, 1998), frequency and ratings (Walker, 1993), anddesign andplacement (Eastman&Newton, 1998a). The studies have generally loo…
The effects of production pacing and arousing content on the information processing of television messages
The limited capacity model of television viewing is used to investigate the impact of arousing content and fast paced production of viewers’ information processing of TV messages. Results show that both fast pace and arousing content elicit self‐reported arousal, but they elicit different patterns of physiological arousal. Both fast pace and arousing content increase the allocation of processing resources to messages. The combination of fast pace…
Tourist mental-imagery processing
The biological roots of political extremism
Recent research has revealed the complex origins of political identification and the possible effects of this identification on social and political behavior. This article reports the results of a structural equation analysis of national survey data that attempts to replicate the finding that an individual's negativity bias predicts conservative ideology. The analysis employs the Motivational Activation Measure (MAM) as an index of an individual'…
Understanding Emotion from a Superordinate Dimensional Perspective
Emotion is the fuel of human communication. Researchers who have dedicated themselves to deep theoretical understanding of communication processes and effects must come to grips with just how inter
Media Psychophysiology and Strategic Communications
Researchers working in the discipline of Strategic Communications can significantly enrich strategic communication by grounding theorizing in evolutionary psychology. This opportunity can be more fully realized through the application of a rigorous scientific paradigm for strategic communication that conceptualizes human brain processes as well as the attitudes and behaviors produced by brain activity through the lens of evolutionary psychology. …
The effects of production pacing and arousing content on the information processing of television messages
The limited capacity model of television viewing is used to investigate the impact of arousing content and fast paced production of viewers’ information processing of TV messages. Results show that both fast pace and arousing content elicit self‐reported arousal, but they elicit different patterns of physiological arousal. Both fast pace and arousing content increase the allocation of processing resources to messages. The combination of fast pace…
Structure and Content in Promotion Research
On-air promotion’s relevance to prime-time television ratings has been beyondquestion for the last 3 decades. Todate,most scholarly research about promotion has focused on the structural characteristics of on-air promotion. Studies have attempted to describe and measure such attributes as style and frequency (Owens & Bryant, 1998), frequency and ratings (Walker, 1993), anddesign andplacement (Eastman&Newton, 1998a). The studies have generally loo…
The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements
This study tested the validity of using facial electromyography (EMG) as a physiological measure of the valence of radio listeners' emotional responses to advertisements and explored the effects of message valence and listener arousal on attention and memory. A within-subjects experiment was conducted in which participants listened to ten 60-second radio advertisements that had been coded in a pretest as having either a positive or negative emoti…
Understanding Emotion from a Superordinate Dimensional Perspective
Emotion is the fuel of human communication. Researchers who have dedicated themselves to deep theoretical understanding of communication processes and effects must come to grips with just how inter
Psychophysiological Measurement and Meaning
This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complemen…
Tourist mental-imagery processing
The biological roots of political extremism
Recent research has revealed the complex origins of political identification and the possible effects of this identification on social and political behavior. This article reports the results of a structural equation analysis of national survey data that attempts to replicate the finding that an individual's negativity bias predicts conservative ideology. The analysis employs the Motivational Activation Measure (MAM) as an index of an individual'…
Platform and Proximity
This study explored how geographical proximity of news stories (local or international news stories) and bodily proximity of news platforms (reading news on a smartphone or desktop computer) affects people’s cognitive and emotional processing of news messages. The results suggested that geographical and bodily proximity interact to affect individuals’ attentional engagement with the news messages. Reading crime news that happens in a distant loca…
Media Psychophysiology and Strategic Communications
Researchers working in the discipline of Strategic Communications can significantly enrich strategic communication by grounding theorizing in evolutionary psychology. This opportunity can be more fully realized through the application of a rigorous scientific paradigm for strategic communication that conceptualizes human brain processes as well as the attitudes and behaviors produced by brain activity through the lens of evolutionary psychology. …
Biometric Measures as Tools for Investigating the Embodied Mind “on” Advertising
Advertising research utilizing biometric measures dates to the 1970s. This specialized area of research has tremendously grown over the years due to high interest among both academic and industry researchers. A challenge to the maturity of this area of research addressed in this article is variation in the extent to which researchers clearly ground their work in a strong scientific paradigm leading to rigorous concept explication of biometric mea…
Countering Asian American hate
The increase in verbal and physical aggressions directed at Asian Americans during the COVID-19 pandemic and after has brought into focus a need to understand the reasons for such aggressions and identify interventions. Our study addresses these needs by investigating whether photographs accompanying a news report depicting Asian Americans positively or negatively in the context of the COVID-19 pandemic activate positive or negative perceptions o…
Psychology (9 works) · Media Influence and Health (7 works) · Social Psychology (7 works) · Computer Science (6 works) · Cognitive psychology (5 works) · Advertising (4 works) · Communication (4 works) · Neuroscience (4 works) · Political science (4 works) · Social Psychology (4 works)