Debra L Stephens
Dados Biográficos
| ID | 5138601 |
|---|---|
| NOME | Debra L Stephens |
| PRENOMES | Debra L |
| SOBRENOME | Stephens |
| ASSINATURA | STEPHENS D L |
| AFILIAÇÕES | University of Portland |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 6 |
| TOTAL DE CITAÇÕES | 17 |
| TOTAL COMO AUTOR | 6 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1981 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2023 |
| ÍNDICE H | 2 |
Essentials of Consumer Behavior
Essentials of Consumer Behavior
Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitude…
The Multiplicity of Selves and Selves Management
As we move through the stages of our lives, most of us continuously add personal and professional ‘selves’ to a growing list of identities. From infancy to adolescence to adulthood, new selves with various role requirements are added, including friend, lover, co-worker, boss, spouse, and parent. While this rising number of selves impacts every aspect of our existence, few among us plan for their growth in a strategic way. An additional complicati…
The validity of verbal protocols
The Formation of Affective Judgments
A dichotic listening task within the context of hemispheric specialization provides evidence for enhanced affective responses toward correctly recognized stimuli and toward words transmitted to the right ear and music transmitted to the left ear. These findings appear to support the cognitive-affective model over the independence hypothesis
Identifying Misleading Advertising
A procedure for identifying misleading advertising is presented, based solely on measured consumer beliefs. An advertisement is misleading if an exposed group holds more false beliefs than a comparison group. When ten allegedly misleading advertisements were tested, two were identified as incrementally misleading, and four others were shown to be exploitively misleading
The Formation of Affective Judgments
A dichotic listening task within the context of hemispheric specialization provides evidence for enhanced affective responses toward correctly recognized stimuli and toward words transmitted to the right ear and music transmitted to the left ear. These findings appear to support the cognitive-affective model over the independence hypothesis
Identifying Misleading Advertising
A procedure for identifying misleading advertising is presented, based solely on measured consumer beliefs. An advertisement is misleading if an exposed group holds more false beliefs than a comparison group. When ten allegedly misleading advertisements were tested, two were identified as incrementally misleading, and four others were shown to be exploitively misleading
The Multiplicity of Selves and Selves Management
As we move through the stages of our lives, most of us continuously add personal and professional ‘selves’ to a growing list of identities. From infancy to adolescence to adulthood, new selves with various role requirements are added, including friend, lover, co-worker, boss, spouse, and parent. While this rising number of selves impacts every aspect of our existence, few among us plan for their growth in a strategic way. An additional complicati…
Identifying Misleading Advertising
A procedure for identifying misleading advertising is presented, based solely on measured consumer beliefs. An advertisement is misleading if an exposed group holds more false beliefs than a comparison group. When ten allegedly misleading advertisements were tested, two were identified as incrementally misleading, and four others were shown to be exploitively misleading
The Formation of Affective Judgments
A dichotic listening task within the context of hemispheric specialization provides evidence for enhanced affective responses toward correctly recognized stimuli and toward words transmitted to the right ear and music transmitted to the left ear. These findings appear to support the cognitive-affective model over the independence hypothesis
The validity of verbal protocols
The Multiplicity of Selves and Selves Management
As we move through the stages of our lives, most of us continuously add personal and professional ‘selves’ to a growing list of identities. From infancy to adolescence to adulthood, new selves with various role requirements are added, including friend, lover, co-worker, boss, spouse, and parent. While this rising number of selves impacts every aspect of our existence, few among us plan for their growth in a strategic way. An additional complicati…
Essentials of Consumer Behavior
Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitude…
Essentials of Consumer Behavior
Psychology (5 obras) · Consumer Behavior in Brand Consumption and Identification (4 obras) · Social Psychology (3 obras) · Computer Science (2 obras) · Consumer behavior (2 obras) · Consumers (2 obras) · Digital Marketing and Social Media (2 obras) · Psychology of Social Influence (2 obras) · Research (2 obras) · Sociology (2 obras)