Liwei Hsu
Biographic Data
| ID | 5147413 |
|---|---|
| NAME | Liwei Hsu |
| GIVEN NAMES | Liwei |
| FAMILY NAME | Hsu |
| SIGNATURE | HSU L |
| AFFILIATIONS | National Kaohsiung University of Hospitality and Tourism |
| ORCID | 0000-0002-4901-744X |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 7 |
| AUTHOR COUNT | 13 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Eye-tracking insights into EFL learners’ cognitive engagement in VR-based tourism English courses
This study examined how cognitive engagement differs between immersive virtual reality (IVR) and non-immersive virtual reality (NIVR) environments among English as a Foreign Language (EFL) learners in a Tourism English course. A total of 105 EFL learners were randomly assigned to three conditions: IVR (n = 35), NIVR (n = 35), and a traditional e-learning control group (n = 35). Cognitive engagement was measured using eye-tracking technology, spec…
Perceptions of online learning for learners of English as a foreign language during the Covid-19 pandemic and in the post-pandemic future
This study investigates the structural relationships among the constructs comprising English as a Foreign Language (EFL) learners’ perception (i.e., psychological needs, intrinsic motivation, satisfaction, and loyalty) regarding online learning during the COVID-19 pandemic, as well as their intention to continue learning EFL online after the pandemic. Using partial least squares structural equation modelling, nine research hypotheses were tested,…
From Experience to Adoption: Modelling EFL Learners' GenAI Continuance Through Linear and Configurational Approaches
As generative artificial intelligence (GenAI) increasingly penetrates language education, understanding learners' continued intention to use this technology becomes crucial. This study examines EFL learners' continuance intention to use GenAI for language learning through PLS‐SEM and fsQCA methodologies. Participants were undergraduate EFL learners ( N = 383) from three universities in Taiwan, aged 18–24, with varying English proficiency levels (…
English Ability, Cultural Intelligence (CQ), Personality Traits and Service Quality—The Structural Relationship
In the tourism sector, the performing arts tourism market is rising. In Taiwan, more performing arts venues are being built, not only for performances but also to draw tourists. This study used the well-known tourist destination National Kaohsiung Center for the Arts (also known as "Weiwuying") as the research site. Weiwuying is an international venue, thus the professionalism and level of service provided by the staff merit discussion. This stud…
Effect of ambient scent temperature on food choice: Perspectives from the construal-level theory and sensory marketing
Purpose As humans are influenced by their environment, this study explores how different construal levels of ambient scent temperature affect consumers’ food choices. Design/methodology/approach This study employed a series of experimental methods from three studies, totalling five experiments. The experiments involved both laboratory and field settings, as well as neuroscientific techniques, thus generating empirical evidence. Findings Three stu…
Structural relationship of EFL learners’ psychological needs and capital, and their willingness to take EMI courses: Perceived value of English as a moderator
Given the fact that English is the global academic lingua franca, the implementation of English-mediated instruction (EMI) has inevitably gained momentum in higher-education institutes (HEI) in Taiwan. However, before the full-scale implementation of EMI education, it is imperative to gain an insightful understanding of Taiwanese EFL learners’ perspectives on EMI courses. An online survey of 467 Taiwanese EFL learners who had never taken EMI cour…
Exploring the transformative travel process: Testing the moderating role of travel motivation and the mediating role of self-reflection of solo travelers
This study focuses on understanding how transformation happens and the emergence of different dimensions, including existential transformation, learning transformation, and behavioral transformation from solo travelers' perspectives. The hypotheses were drawn from sparse literature review and were tested based on validated measurement scales. A questionnaire was distributed and successfully collected 336 valid online responses, which was then ana…
How online travel agencies’ logo design promotes purchase intention: A behavioral and neuroscientific interpretation of consumers’ construal level
Using construal level theory as a theoretical framework, this study aims to understand how online travel agencies’ logo design, a combination of shapes and colors, influences consumers’ purchasing intentions using behavioral and neuroscientific data. Three studies are conducted to obtain behavioral and neuroscientific data for analysis. The results of these three studies show that the relationship between logo design and the destination product c…
Solo travel intention: A study of Indonesian Muslim and non-Muslim women
The paper analyzed the intention to travel alone in the perceptions of Muslim and non-Muslim women regarding travel constraints, motivation, perceived behavioral control, negotiation, and openness. Based on the existing literature, hypotheses were formulated and tested through structural equation modeling based on data from 574 valid online responses. Purposive sampling was applied to collect 278 responses from Muslim women and 298 responses from…
A comparative research on teachers’ knowledge in five Asia-Pacific countries in the Covid-19 pandemic: The case of tourism and hospitality education
The COVID-19 outbreak at the beginning of 2020 has drastically impacted almost every aspect of our daily life. Empirical evidence is lacking on which sector of knowledge in technology-enhanced teaching needs to be developed further for tourism and hospitality programs conducted online. The present study investigated teachers’ technology, learners, pedagogy, academic discipline content knowledge, and context knowledge (TLPACK) in tourism and hospi…
Does coffee taste better with latte art? A neuroscientific perspective
Purpose Visual stimulation affects the taste of food and beverages. This study aimed to understand how latte art affects coffee consumption by collecting participants' brainwave data and their taste responses. Design/methodology/approach Seventy subjects participated in a two-stage experiment. Electroencephalography (EEG) was employed to measure brainwave activity. With an interval of one week, each stage involved coffee consumption with and with…
To Call or not to Call: Empirical Evidence From Neuroscience
The English as a foreign language (EFL) learners’ levels of attention and meditation as well as brainwaves while interacting with an interlocutor in three different second-language (L2) socialization contexts—with another human in person, with another person through a virtual platform, and with an artificial intelligence (AI) chatbot—were explored in this study. Thirty participants participated in an experiment, throughout which they were asked t…
An epistemological analysis of the application of an online inquiry-based program in tourism education
This paper was designed to investigate the application of an online inquiry-based program to European tourism from an epistemological perspective. Fifty tourism students (n = 50) participated in this study and their epistemological beliefs were measured with the Epistemological Belief Scale. A set of pre-, post-, and delayed tests were utilised to assess each participant’s learning outcomes. The results showed that online inquiry-based learning (…
Solo travel intention: A study of Indonesian Muslim and non-Muslim women
The paper analyzed the intention to travel alone in the perceptions of Muslim and non-Muslim women regarding travel constraints, motivation, perceived behavioral control, negotiation, and openness. Based on the existing literature, hypotheses were formulated and tested through structural equation modeling based on data from 574 valid online responses. Purposive sampling was applied to collect 278 responses from Muslim women and 298 responses from…
To Call or not to Call: Empirical Evidence From Neuroscience
The English as a foreign language (EFL) learners’ levels of attention and meditation as well as brainwaves while interacting with an interlocutor in three different second-language (L2) socialization contexts—with another human in person, with another person through a virtual platform, and with an artificial intelligence (AI) chatbot—were explored in this study. Thirty participants participated in an experiment, throughout which they were asked t…
Exploring the transformative travel process: Testing the moderating role of travel motivation and the mediating role of self-reflection of solo travelers
This study focuses on understanding how transformation happens and the emergence of different dimensions, including existential transformation, learning transformation, and behavioral transformation from solo travelers' perspectives. The hypotheses were drawn from sparse literature review and were tested based on validated measurement scales. A questionnaire was distributed and successfully collected 336 valid online responses, which was then ana…
An epistemological analysis of the application of an online inquiry-based program in tourism education
This paper was designed to investigate the application of an online inquiry-based program to European tourism from an epistemological perspective. Fifty tourism students (n = 50) participated in this study and their epistemological beliefs were measured with the Epistemological Belief Scale. A set of pre-, post-, and delayed tests were utilised to assess each participant’s learning outcomes. The results showed that online inquiry-based learning (…
To Call or not to Call: Empirical Evidence From Neuroscience
The English as a foreign language (EFL) learners’ levels of attention and meditation as well as brainwaves while interacting with an interlocutor in three different second-language (L2) socialization contexts—with another human in person, with another person through a virtual platform, and with an artificial intelligence (AI) chatbot—were explored in this study. Thirty participants participated in an experiment, throughout which they were asked t…
Does coffee taste better with latte art? A neuroscientific perspective
Purpose Visual stimulation affects the taste of food and beverages. This study aimed to understand how latte art affects coffee consumption by collecting participants' brainwave data and their taste responses. Design/methodology/approach Seventy subjects participated in a two-stage experiment. Electroencephalography (EEG) was employed to measure brainwave activity. With an interval of one week, each stage involved coffee consumption with and with…
A comparative research on teachers’ knowledge in five Asia-Pacific countries in the Covid-19 pandemic: The case of tourism and hospitality education
The COVID-19 outbreak at the beginning of 2020 has drastically impacted almost every aspect of our daily life. Empirical evidence is lacking on which sector of knowledge in technology-enhanced teaching needs to be developed further for tourism and hospitality programs conducted online. The present study investigated teachers’ technology, learners, pedagogy, academic discipline content knowledge, and context knowledge (TLPACK) in tourism and hospi…
Exploring the transformative travel process: Testing the moderating role of travel motivation and the mediating role of self-reflection of solo travelers
This study focuses on understanding how transformation happens and the emergence of different dimensions, including existential transformation, learning transformation, and behavioral transformation from solo travelers' perspectives. The hypotheses were drawn from sparse literature review and were tested based on validated measurement scales. A questionnaire was distributed and successfully collected 336 valid online responses, which was then ana…
How online travel agencies’ logo design promotes purchase intention: A behavioral and neuroscientific interpretation of consumers’ construal level
Using construal level theory as a theoretical framework, this study aims to understand how online travel agencies’ logo design, a combination of shapes and colors, influences consumers’ purchasing intentions using behavioral and neuroscientific data. Three studies are conducted to obtain behavioral and neuroscientific data for analysis. The results of these three studies show that the relationship between logo design and the destination product c…
Solo travel intention: A study of Indonesian Muslim and non-Muslim women
The paper analyzed the intention to travel alone in the perceptions of Muslim and non-Muslim women regarding travel constraints, motivation, perceived behavioral control, negotiation, and openness. Based on the existing literature, hypotheses were formulated and tested through structural equation modeling based on data from 574 valid online responses. Purposive sampling was applied to collect 278 responses from Muslim women and 298 responses from…
English Ability, Cultural Intelligence (CQ), Personality Traits and Service Quality—The Structural Relationship
In the tourism sector, the performing arts tourism market is rising. In Taiwan, more performing arts venues are being built, not only for performances but also to draw tourists. This study used the well-known tourist destination National Kaohsiung Center for the Arts (also known as "Weiwuying") as the research site. Weiwuying is an international venue, thus the professionalism and level of service provided by the staff merit discussion. This stud…
Effect of ambient scent temperature on food choice: Perspectives from the construal-level theory and sensory marketing
Purpose As humans are influenced by their environment, this study explores how different construal levels of ambient scent temperature affect consumers’ food choices. Design/methodology/approach This study employed a series of experimental methods from three studies, totalling five experiments. The experiments involved both laboratory and field settings, as well as neuroscientific techniques, thus generating empirical evidence. Findings Three stu…
Structural relationship of EFL learners’ psychological needs and capital, and their willingness to take EMI courses: Perceived value of English as a moderator
Given the fact that English is the global academic lingua franca, the implementation of English-mediated instruction (EMI) has inevitably gained momentum in higher-education institutes (HEI) in Taiwan. However, before the full-scale implementation of EMI education, it is imperative to gain an insightful understanding of Taiwanese EFL learners’ perspectives on EMI courses. An online survey of 467 Taiwanese EFL learners who had never taken EMI cour…
Perceptions of online learning for learners of English as a foreign language during the Covid-19 pandemic and in the post-pandemic future
This study investigates the structural relationships among the constructs comprising English as a Foreign Language (EFL) learners’ perception (i.e., psychological needs, intrinsic motivation, satisfaction, and loyalty) regarding online learning during the COVID-19 pandemic, as well as their intention to continue learning EFL online after the pandemic. Using partial least squares structural equation modelling, nine research hypotheses were tested,…
From Experience to Adoption: Modelling EFL Learners' GenAI Continuance Through Linear and Configurational Approaches
As generative artificial intelligence (GenAI) increasingly penetrates language education, understanding learners' continued intention to use this technology becomes crucial. This study examines EFL learners' continuance intention to use GenAI for language learning through PLS‐SEM and fsQCA methodologies. Participants were undergraduate EFL learners ( N = 383) from three universities in Taiwan, aged 18–24, with varying English proficiency levels (…
Eye-tracking insights into EFL learners’ cognitive engagement in VR-based tourism English courses
This study examined how cognitive engagement differs between immersive virtual reality (IVR) and non-immersive virtual reality (NIVR) environments among English as a Foreign Language (EFL) learners in a Tourism English course. A total of 105 EFL learners were randomly assigned to three conditions: IVR (n = 35), NIVR (n = 35), and a traditional e-learning control group (n = 35). Cognitive engagement was measured using eye-tracking technology, spec…
Psychology (10 works) · Social Psychology (7 works) · Computer Science (6 works) · Social Psychology (5 works) · Tourism (5 works) · Cognitive psychology (4 works) · Business (3 works) · Mathematics education (3 works) · Perception (3 works) · Sociology (3 works)