Franklin Velasco
Biographic Data
| ID | 5152123 |
|---|---|
| NAME | Franklin Velasco |
| GIVEN NAMES | Franklin |
| FAMILY NAME | Velasco |
| SIGNATURE | VELASCO F |
| AFFILIATIONS | Universidad San Francisco de Quito |
| ORCID | 0000-0002-6561-6741 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Made in Ecuador
This article examines the relevance of dominant mestizo imaginaries of Ecuadorian natural and cultural heritage in constructing national identity as expressed through consumer perceptions of national products. Conducted in collaboration with a large retail conglomerate and focusing on mestizo consumers in the country’s two largest cities, Quito and Guayaquil, we consider how consumer perceptions embody a legacy of (post)colonial tensions regardin…
Exploring factors influencing domestic violence
The outcomes of this research offer critical insights for policymakers and practitioners working on formulating strategies for preventing and intervening in instances of domestic violence. The findings emphasize the importance of considering various household factors when designing effective interventions. Strategies to bolster positive mood, alleviate depression, encourage health consciousness, and regulate social media use could potentially con…
How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach
The aim of the article is to explain attitudes towards the sponsors of a sporting event from brand management, especially considering the perceptions of congruence with the sponsor, quality, value, and two less common variables of innovation and popularity. The analysis has been carried out using two methodological approaches: a Partial Least Squares (PLS) model and a Qualitative Comparative Analysis (QCA). PLS results indicate that congruence, i…
No prominent works on this page.
Exploring factors influencing domestic violence
The outcomes of this research offer critical insights for policymakers and practitioners working on formulating strategies for preventing and intervening in instances of domestic violence. The findings emphasize the importance of considering various household factors when designing effective interventions. Strategies to bolster positive mood, alleviate depression, encourage health consciousness, and regulate social media use could potentially con…
How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach
The aim of the article is to explain attitudes towards the sponsors of a sporting event from brand management, especially considering the perceptions of congruence with the sponsor, quality, value, and two less common variables of innovation and popularity. The analysis has been carried out using two methodological approaches: a Partial Least Squares (PLS) model and a Qualitative Comparative Analysis (QCA). PLS results indicate that congruence, i…
Made in Ecuador
This article examines the relevance of dominant mestizo imaginaries of Ecuadorian natural and cultural heritage in constructing national identity as expressed through consumer perceptions of national products. Conducted in collaboration with a large retail conglomerate and focusing on mestizo consumers in the country’s two largest cities, Quito and Guayaquil, we consider how consumer perceptions embody a legacy of (post)colonial tensions regardin…
Psychology (2 works) · Social Psychology (2 works) · Social Psychology (2 works) · Advertising (1 work) · Brand management (1 work) · Business (1 work) · Clinical Psychology (1 work) · Clinical Psychology (1 work) · Congruence (geometry (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work)