Elie Sayegh
Datos Biográficos
| ID | 5155512 |
|---|---|
| NOMBRE | Elie Sayegh |
| NOMBRES | Elie |
| APELLIDO | Sayegh |
| FIRMA | SAYEGH E |
| AFILIACIONES | Holy Spirit University of Kaslik |
| ORCID | 0000-0002-0160-6405 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAS | 0 |
| TOTAL COMO AUTOR | 4 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2023 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 0 |
Redefining Digital Influence
This study examines how specific antecedents of social media influencers (SMIs) and artificial intelligence (AI) chatbots bolster customer engagement, which subsequently shapes online shopping intention within emerging digital retail environments. This study adopts a quantitative method, and data were collected via an online survey with a final sample of 540 Lebanese users of AI and social media. The results confirmed the strong impact of AI chat…
Demystifying the path from posts to purchases
Social media influencers have become fundamental actors in shaping consumer decision-making, yet how their attributes translate into consumer attitudes and purchase intentions remains underexplored in emerging, trust-driven, and fragile economies. This study investigates how influencer attributes, namely, credibility, expertise, trustworthiness, and information quality, affect consumers’ attitudes toward social media influencers and, ultimately, …
From social media to political action? Examining the role of influencers, news, and activism among youth
Social media is a central arena for political engagement among youth in Lebanon’s crisis-affected and polarized context. This study distinguishes active social media political engagement from passive news consumption in association with offline political participation among youth. Drawing on the Uses and Gratifications Theory, the Spiral of Silence Theory, and Resource Mobilization Theory, this study analyzes data collected from 450 Lebanese youn…
Digital Knowledge Sharing and Work Creativity while working from home during the Covid-19 Pandemic Settings
COVID-19 imposed a new working behavior. As governments imposed national confinements to contain the virus, companies shifted towards WFH – Working from Home further relying on digital applications to facilitate the exchange of work-related information and digital knowledge sharing (DKS) among co-workers. Although many scholars outlined the influence of DKS on the Creative Performance (CP) of knowledgeable teleworkers according to previous resear…
Sin obras prominentes en esta página.
Digital Knowledge Sharing and Work Creativity while working from home during the Covid-19 Pandemic Settings
COVID-19 imposed a new working behavior. As governments imposed national confinements to contain the virus, companies shifted towards WFH – Working from Home further relying on digital applications to facilitate the exchange of work-related information and digital knowledge sharing (DKS) among co-workers. Although many scholars outlined the influence of DKS on the Creative Performance (CP) of knowledgeable teleworkers according to previous resear…
Redefining Digital Influence
This study examines how specific antecedents of social media influencers (SMIs) and artificial intelligence (AI) chatbots bolster customer engagement, which subsequently shapes online shopping intention within emerging digital retail environments. This study adopts a quantitative method, and data were collected via an online survey with a final sample of 540 Lebanese users of AI and social media. The results confirmed the strong impact of AI chat…
Demystifying the path from posts to purchases
Social media influencers have become fundamental actors in shaping consumer decision-making, yet how their attributes translate into consumer attitudes and purchase intentions remains underexplored in emerging, trust-driven, and fragile economies. This study investigates how influencer attributes, namely, credibility, expertise, trustworthiness, and information quality, affect consumers’ attitudes toward social media influencers and, ultimately, …
From social media to political action? Examining the role of influencers, news, and activism among youth
Social media is a central arena for political engagement among youth in Lebanon’s crisis-affected and polarized context. This study distinguishes active social media political engagement from passive news consumption in association with offline political participation among youth. Drawing on the Uses and Gratifications Theory, the Spiral of Silence Theory, and Resource Mobilization Theory, this study analyzes data collected from 450 Lebanese youn…
Social media (3 obras) · Context (archaeology (2 obras) · Credibility (2 obras) · Digital Marketing and Social Media (2 obras) · Influencer marketing (2 obras) · Technology Adoption and User Behaviour (2 obras) · Trustworthiness (2 obras) · AI in Service Interactions (1 obras) · Brand Engagement (1 obras) · Computer Science (1 obras)