Tantri Yanuar Rahmat Syah
Biographic Data
| ID | 5157172 |
|---|---|
| NAME | Tantri Yanuar Rahmat Syah |
| GIVEN NAMES | Tantri Yanuar Rahmat |
| FAMILY NAME | Syah |
| SIGNATURE | SYAH T Y R |
| AFFILIATIONS | Universitas Esa Unggul |
| ORCID | 0000-0003-2127-7036 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Parasocial relationship as a social-cognitive pathway in influencer marketing
Background Social media influencers shape consumer decision-making through relational pathways, yet evidence remains mixed on how credibility cues translate into parasocial bonding and purchase intention in emerging markets. Drawing on Source Credibility Theory and the parasocial relationship framework, this study examines the roles of expertise, trustworthiness, and attractiveness in predicting parasocial relationship and purchase intention, whi…
Customer Satisfaction Influenced by Service Quality, Corporate Image, Perceived Value, and Trust and Their Implications on the Behavioral Intention of Transjawa Toll Road Users
During the last half decade, developments in infrastructure across Java Island have improved connectivity and widened market reach. Road users now have the option of using either toll or non-toll routes, which can potentially decrease reliance on toll roads. This research examines the effects of service quality, brand image, perceived value, trust, and customer satisfaction on the behavioral intentions of users of the Transjawa Toll Road. Employi…
The Effect of Situational Leadership and Organizational Culture on Employee Performance Through Job Satisfaction
Performance is an essential factor in an organization; increasing organizational performance can be affected by the leadership and organizational culture. Good leadership and organizational culture will create job satisfaction for employees, thereby improving employee performance in the organization. The purpose of this study was to examine and analyze the effect of situational leadership and organizational culture on employee performance with jo…
No prominent works on this page.
The Effect of Situational Leadership and Organizational Culture on Employee Performance Through Job Satisfaction
Performance is an essential factor in an organization; increasing organizational performance can be affected by the leadership and organizational culture. Good leadership and organizational culture will create job satisfaction for employees, thereby improving employee performance in the organization. The purpose of this study was to examine and analyze the effect of situational leadership and organizational culture on employee performance with jo…
Parasocial relationship as a social-cognitive pathway in influencer marketing
Background Social media influencers shape consumer decision-making through relational pathways, yet evidence remains mixed on how credibility cues translate into parasocial bonding and purchase intention in emerging markets. Drawing on Source Credibility Theory and the parasocial relationship framework, this study examines the roles of expertise, trustworthiness, and attractiveness in predicting parasocial relationship and purchase intention, whi…
Customer Satisfaction Influenced by Service Quality, Corporate Image, Perceived Value, and Trust and Their Implications on the Behavioral Intention of Transjawa Toll Road Users
During the last half decade, developments in infrastructure across Java Island have improved connectivity and widened market reach. Road users now have the option of using either toll or non-toll routes, which can potentially decrease reliance on toll roads. This research examines the effects of service quality, brand image, perceived value, trust, and customer satisfaction on the behavioral intentions of users of the Transjawa Toll Road. Employi…
Employee Performance and Leadership (2 works) · Applied Psychology (1 work) · Attractiveness (1 work) · Beauty (1 work) · Business (1 work) · Business administration (1 work) · Computer Science (1 work) · Consumer Behavior and Marketing Influence (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Contextual performance (1 work)