Yohannes Don Bosco Doho
Biographic Data
| ID | 5157359 |
|---|---|
| NAME | Yohannes Don Bosco Doho |
| GIVEN NAMES | Yohannes Don Bosco |
| FAMILY NAME | Doho |
| SIGNATURE | DOHO Y D B |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
An Ethical Investigation of Influencer Marketing
Influencer marketing has become an effective strategy in the cosmetics industry, particularly in promoting maklon (private label) cosmetic products—those manufactured specifically for private labels. However, this practice often presents complex ethical dilemmas, especially concerning transparency, honesty, and social responsibility in marketing communication. This study aims to investigate ethical marketing practices in the use of influencers to…
No prominent works on this page.
An Ethical Investigation of Influencer Marketing
Influencer marketing has become an effective strategy in the cosmetics industry, particularly in promoting maklon (private label) cosmetic products—those manufactured specifically for private labels. However, this practice often presents complex ethical dilemmas, especially concerning transparency, honesty, and social responsibility in marketing communication. This study aims to investigate ethical marketing practices in the use of influencers to…
Consumer Behavior in Brand Consumption and Identification (1 work) · Corporate social responsibility (1 work) · Cosmetics (1 work) · Digital Marketing and Social Media (1 work) · Ethical issues (1 work) · Gender, Feminism, and Media (1 work) · Indonesian (1 work) · Influencer marketing (1 work) · Qualitative research (1 work) · Social marketing (1 work)