Mohammed Saad Al-Abbad
Biographic Data
| ID | 5157384 |
|---|---|
| NAME | Mohammed Saad Al-Abbad |
| GIVEN NAMES | Mohammed Saad |
| FAMILY NAME | Al-Abbad |
| SIGNATURE | AL-ABBAD M S |
| AFFILIATIONS | King Faisal University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Social Media Marketing and Purchase Intentions
This study examines the impact of social media marketing activities (SMMA), brand equity, and brand awareness on consumers’ purchase intentions in Saudi Arabia’s rapidly expanding online shopping environment. In recent years, social media platforms have revolutionized the way businesses interact with consumers, making it essential to understand their influence on purchasing behavior. This research adopts a quantitative approach, collecting data f…
No prominent works on this page.
Social Media Marketing and Purchase Intentions
This study examines the impact of social media marketing activities (SMMA), brand equity, and brand awareness on consumers’ purchase intentions in Saudi Arabia’s rapidly expanding online shopping environment. In recent years, social media platforms have revolutionized the way businesses interact with consumers, making it essential to understand their influence on purchasing behavior. This research adopts a quantitative approach, collecting data f…
Brand awareness (1 work) · Brand equity (1 work) · Brand management (1 work) · Digital Marketing and Social Media (1 work) · Organizational and Employee Performance (1 work) · Organizational Leadership and Management Strategies (1 work) · Perception (1 work) · Purchasing (1 work) · Social media (1 work) · Social media marketing (1 work)