Z Pan
Biographic Data
| ID | 52088 |
|---|---|
| NAME | Z Pan |
| GIVEN NAMES | Z |
| FAMILY NAME | Pan |
| SIGNATURE | PAN Z |
| AFFILIATIONS | Mahidol University |
| ORCID | 0000-0002-6923-0686 |
| VERIFIED | Yes |
| TOTAL WORKS | 26 |
| TOTAL CITATIONS | 25 |
| AUTHOR COUNT | 26 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1999 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Thai and international university students’ multilingual experiences and critical language awareness
Purpose This research aims to examine the multilingual experiences and the critical language awareness (CLA) of Thai and international university students who were enrolled in English programs at universities in Bangkok, Thailand. Design/methodology/approach In total, 45 student participants who were attending either public universities or private universities in Bangkok, Thailand, were involved in the present research. The participants had six n…
Pragmatic Marker Combinations: An Investigation of the Co-Occurrence with the Pragmatic Marker Well
This research examined the use of pragmatic marker combinations (PMCs) that co-occurred with the pragmatic marker (PM) well by both Chinese and Thai advanced-level learners of English as a foreign language (EFL). In total, 40 Chinese and 40 Thai participants were involved in this research. Dyadic English conversations were collected for the analysis. The results first illustrated that nine PMs co-occurred with the PM well. The Chinese and Thai pa…
Evaluating English-medium instruction through Q methodology: Insights from a business program
Scholars and practitioners have raised concerns regarding the implementation of English-medium instruction (EMI) in higher education, one of which relates to the complete lack of universal guidelines for quality assurance purposes. This study illustrates how the English-Medium Instruction Q Evaluation (EMI-QE), a systematic tool for evaluating EMI components in higher education programs, can be applied in practice. Following the principles of Q m…
Taking offense in ELF dyadic intercultural communication
This study first sought to explore the dynamic processes of offense in intercultural communication by 18 Asian university student participants from three Asian countries (China, Thailand, and Indonesia) using English as a lingua franca (ELF). It also examined the factors causing offense in intercultural communication between the Asian university student participants using ELF. Dyadic natural daily ELF conversations of pairs of participants from d…
Intercultural Communicative Competence between Chinese Tourists and Thai Citizens in Tourism
Since little research has been conducted on the issues in intercultural communication (IC) in tourism with multimodality, this study examined the intercultural communicative competence (ICC) of Chinese tourists and Thai citizens pertaining to tourism in Thailand. A total of 40 participants, comprising 20 Chinese tourists and 20 Thai citizens, participated in this research. Data collection was conducted through group discussions and a self-reflect…
The Fluid Identity Construction of Non-Thai Male English-User Teachers in Thailand
This research explores the construction of non-Thai male English-user teachers’ identities in Thailand, including their professional identities at work and their social identities in daily life. A total of seven non-Thai male English-user teacher participants were involved. Intersectionality was used to examine the intersecting factors that shaped the construction of non-Thai male English-user teachers’ identities. Post-structural discourse analy…
Migrants’ language uses and social identities in Bangkok, Thailand
Introduction Due to the monolingual Thai language policy and planning (LPP) in Thailand, migrants who live in Thailand for an extended period encounter different situations pertaining to the language use in intercultural communication. The aim of this study is to investigate the coping strategies in the language use of multilingual migrants living in Bangkok, Thailand. It also explored the multilingual migrants’ constructions of social identities…
Verbal Humor and Impoliteness in Student-Teacher Relationships
This study of an incident involving a male Chinese university lecturer and two Thai learners of English as a foreign language (EFL) who were engaged in verbal humor in intercultural classroom communication examined whether two variables, namely the genders and roles of the metaparticipants, caused them to regard the verbal humor in question as an impoliteness act, as well as the metaparticipants’ metapragmatic evaluations regarding the humor. A f…
Thai EFL learners’ use of the discourse marker like in discourse marker combinations
Although Discourse marker (DM) combinations (DMCs) used by first language (L1) speakers of English have been studied, DMCs have not been examined in the field of interlanguage pragmatics. This research examined the use of the DM like in DMCs produced by Thai intermediate-level and advanced-level learners of English as a foreign language (EFL) in spoken interactions. In total, 80 Thai EFL participants were involved in the collection of naturally o…
Ritual frame indicating expressions used in requests in intercultural communication
The aim of this research was to identify whether the ritual frame indicating expression (RFIE) please was used by Thai intermediate-level learners of English as a foreign language (EFL) in requests in intercultural communication, as well as to determine whether the Thai intermediate-level EFL learners used any RFIEs in requests in intercultural communication. Dyadic and multiparty academic discussions between Thai university students and American…
Semiotic educationscapes in Thailand: Affective stance versus affective regime
Purpose Since little research has examined the interpretation of signage on campus, the purpose of this research is to examine international university students’ affective stances toward the semiotic educationscapes on campuses of both government universities (GUs) and private universities (PUs) in Thailand. Design/methodology/approach Three GU campuses and three PU campuses in Thailand were purposively chosen for this research. In total, 85 inte…
Conversational Humor in Intercultural Communication
This study identifies failed attempts at conversational humor that were either not appreciated or resulted in impoliteness as produced by English as a lingua franca (ELF) users from the Southeast Asian countries of Thailand, Indonesia, and Myanmar who were engaging in intercultural communication. Moreover, the factors that caused these failed attempts at conversational humor are discussed. Dyadic conversations using ELF that occurred in daily lif…
The Use of I Think as Different Types of Markers in English Conversations
This research investigated the use of I think as different types of markers by Thai learners of English as a foreign language (EFL) to determine whether the use of I think by Thai intermediate- and advanced-level EFL participants showed any significant differences. The types of markers and the functions of I think used by the Thai EFL participants were identified, as were their inappropriate uses of I think. In total, 72 Thai EFL participants wer…
Thai transgender people's English articulation in intercultural communication
This research used online focus group discussions involving five Thai transgender participants and participants with various gender identities and sexuality to examine Thai transgender people's articulations of gender, sexuality and senses of themselves. English was used as a lingua franca (ELF). A poststructuralist discourse analysis was used. The results illustrated that most Thai transgender participants were willing to articulate their gender…
An Investigation Into English Learners’ Speech Acts Using a Semi-Automatic Annotation Tool
This paper explores the speech acts most frequently performed by learners of English as a foreign language (EFL) through the Dialogue Annotation and Research Tool (DART), a semi-automatic annotation tool. The study used learner corpus research and an English as the first language (L1) speaker corpus as a reference to compare the speech acts performed by the EFL learners. The study involved 90 EFL learners of four nationalities. A spoken learner c…
The Use of English Pragmatic Markers by Learners of English from Different Linguacultural Backgrounds
This study compared the uses of the textual and interpersonal functions of English pragmatic markers ( PM s) by learners of English as a foreign language ( EFL ) from three different linguacultural backgrounds in two spoken genres. Thirty Chinese, 30 Thai and 30 Indonesian EFL learners were recruited to participate in semi-structured interviews and dyadic conversations. Significant differences in the ways in which the participants used textual an…
Impoliteness in polylogal intercultural communication among Asian EFL learners
By regarding impoliteness as a dynamic process, this research examined impoliteness in the polylogal intercultural communication among Asian learners of English as a foreign language (EFL), including the impoliteness acts by the face-threat initiators, and the responses to the impoliteness acts by both the face-threat recipients and the face-threat witnesses. Moreover, it attempted to identify the factors that caused impoliteness in intercultural…
Linguistic Uniscape: A Comparative Study of Universities in Thailand
This study examines the linguistic landscape ( ll ) of university campuses in Thailand and proposes the term “linguistic uniscape” ( lu ). It attempts to examine whether there is a significant difference in the code preference for signage between the public universities ( puu s) and the private universities ( pru s) in Thailand and examines the different social meanings of the signage at the puu s and at the pru s by using place semiotics ( ps ) …
The internationalisation of higher education in linguistic educationscapes in Thailand
Semiotic landscapes in Bangkok’s Chinatown as a tourist destination
The aims of this study were to investigate the semiotic landscapes (SLs) in Bangkok’s Chinatown from the social semiotic perspective, to identify the types of semiotic resources that make Bangkok’s Chinatown a tourist destination, and to examine tourists’ stances toward the SLs. In total, 108 tourists participated in this research, in which a qualitative analysis was mainly used. The results revealed that six types of semiotic resources merged to…
The Use of English Pragmatic Markers by Learners of English in Interlanguage Communication
This research examined two interpersonal-centered pragmatic markers, well and you know, used by Thai ESL learners at two levels of English proficiency. It used a quantitative approach to determine the difference in the use of the two pragmatic markers between the two proficiency levels, and it used a qualitative approach to identify each function of the two pragmatic markers. From an examination of the use of the two pragmatic markers by 60 Thai …
A Corpus-Based Study on Politeness Used by L1 Thai EFL Learners
This research aimed to identify politeness super-strategies, the strategies under each category of super-strategy, and common lexical patterns in each strategy when performed by L1 Thai intermediate-level EFL learners in English conversation. It attempted to use the corpus-based approach to examine the pattern of how L1 Thai intermediate-level EFL learners use politeness in English conversation and, on the other hand, to examine the existing prob…
Constructive or repressive
According to the third-person effect or the influence of presumed media influence approach, the presumption that the media has strong effects on other people can affect individuals' attitudes and behavior. For instance, if people believe in strong media influences on others, they are more likely to increase their communication activities or support demands for restrictions on media. A standardized online survey among German journalists (N = 960) …
Progallin A isolated from the acetic ether part of the leaves of Phyllanthus emblica L. induces apoptosis of human hepatocellular carcinoma BEL-7404 cells by up-regulation of Bax expression and down-r…
Exploring the Perceptual Gap in Perceived Effects of Media Reports of Opinion Polls
Journal Article Exploring the Perceptual Gap in Perceived Effects of Media Reports of Opinion Polls Get access Zhongdang Pan, Zhongdang Pan Zhongdang Pan is a professor in the Department of Communication Arts at the University of Wisconsin-Madison. His research focuses on news media in political communication and China's media reforms. Address correspondence to Zhongdang Pan, Department of Communication Arts, University of Wisconsin-Madison, 6138…
Mass Media and Consumerist Values in the People's Republic of China
In this study, we report results from parallel cross-section surveys of probability samples from the two largest cities in China. We pose two questions; What are consumerist value orientations anchored in Chinese individualism? How is mass media exposure related to the emergence of such values? We find three stable consumerist value orientations: conspicuous consumption, aspiration for self-actualization, and worshipping Western lifestyles. Those…
Semiotic landscapes in Bangkok’s Chinatown as a tourist destination
The aims of this study were to investigate the semiotic landscapes (SLs) in Bangkok’s Chinatown from the social semiotic perspective, to identify the types of semiotic resources that make Bangkok’s Chinatown a tourist destination, and to examine tourists’ stances toward the SLs. In total, 108 tourists participated in this research, in which a qualitative analysis was mainly used. The results revealed that six types of semiotic resources merged to…
Exploring the Perceptual Gap in Perceived Effects of Media Reports of Opinion Polls
Journal Article Exploring the Perceptual Gap in Perceived Effects of Media Reports of Opinion Polls Get access Zhongdang Pan, Zhongdang Pan Zhongdang Pan is a professor in the Department of Communication Arts at the University of Wisconsin-Madison. His research focuses on news media in political communication and China's media reforms. Address correspondence to Zhongdang Pan, Department of Communication Arts, University of Wisconsin-Madison, 6138…
The internationalisation of higher education in linguistic educationscapes in Thailand
Thai transgender people's English articulation in intercultural communication
This research used online focus group discussions involving five Thai transgender participants and participants with various gender identities and sexuality to examine Thai transgender people's articulations of gender, sexuality and senses of themselves. English was used as a lingua franca (ELF). A poststructuralist discourse analysis was used. The results illustrated that most Thai transgender participants were willing to articulate their gender…
Constructive or repressive
According to the third-person effect or the influence of presumed media influence approach, the presumption that the media has strong effects on other people can affect individuals' attitudes and behavior. For instance, if people believe in strong media influences on others, they are more likely to increase their communication activities or support demands for restrictions on media. A standardized online survey among German journalists (N = 960) …
Mass Media and Consumerist Values in the People's Republic of China
In this study, we report results from parallel cross-section surveys of probability samples from the two largest cities in China. We pose two questions; What are consumerist value orientations anchored in Chinese individualism? How is mass media exposure related to the emergence of such values? We find three stable consumerist value orientations: conspicuous consumption, aspiration for self-actualization, and worshipping Western lifestyles. Those…
Exploring the Perceptual Gap in Perceived Effects of Media Reports of Opinion Polls
Journal Article Exploring the Perceptual Gap in Perceived Effects of Media Reports of Opinion Polls Get access Zhongdang Pan, Zhongdang Pan Zhongdang Pan is a professor in the Department of Communication Arts at the University of Wisconsin-Madison. His research focuses on news media in political communication and China's media reforms. Address correspondence to Zhongdang Pan, Department of Communication Arts, University of Wisconsin-Madison, 6138…
Progallin A isolated from the acetic ether part of the leaves of Phyllanthus emblica L. induces apoptosis of human hepatocellular carcinoma BEL-7404 cells by up-regulation of Bax expression and down-r…
Constructive or repressive
According to the third-person effect or the influence of presumed media influence approach, the presumption that the media has strong effects on other people can affect individuals' attitudes and behavior. For instance, if people believe in strong media influences on others, they are more likely to increase their communication activities or support demands for restrictions on media. A standardized online survey among German journalists (N = 960) …
A Corpus-Based Study on Politeness Used by L1 Thai EFL Learners
This research aimed to identify politeness super-strategies, the strategies under each category of super-strategy, and common lexical patterns in each strategy when performed by L1 Thai intermediate-level EFL learners in English conversation. It attempted to use the corpus-based approach to examine the pattern of how L1 Thai intermediate-level EFL learners use politeness in English conversation and, on the other hand, to examine the existing prob…
The Use of English Pragmatic Markers by Learners of English in Interlanguage Communication
This research examined two interpersonal-centered pragmatic markers, well and you know, used by Thai ESL learners at two levels of English proficiency. It used a quantitative approach to determine the difference in the use of the two pragmatic markers between the two proficiency levels, and it used a qualitative approach to identify each function of the two pragmatic markers. From an examination of the use of the two pragmatic markers by 60 Thai …
An Investigation Into English Learners’ Speech Acts Using a Semi-Automatic Annotation Tool
This paper explores the speech acts most frequently performed by learners of English as a foreign language (EFL) through the Dialogue Annotation and Research Tool (DART), a semi-automatic annotation tool. The study used learner corpus research and an English as the first language (L1) speaker corpus as a reference to compare the speech acts performed by the EFL learners. The study involved 90 EFL learners of four nationalities. A spoken learner c…
The Use of English Pragmatic Markers by Learners of English from Different Linguacultural Backgrounds
This study compared the uses of the textual and interpersonal functions of English pragmatic markers ( PM s) by learners of English as a foreign language ( EFL ) from three different linguacultural backgrounds in two spoken genres. Thirty Chinese, 30 Thai and 30 Indonesian EFL learners were recruited to participate in semi-structured interviews and dyadic conversations. Significant differences in the ways in which the participants used textual an…
Impoliteness in polylogal intercultural communication among Asian EFL learners
By regarding impoliteness as a dynamic process, this research examined impoliteness in the polylogal intercultural communication among Asian learners of English as a foreign language (EFL), including the impoliteness acts by the face-threat initiators, and the responses to the impoliteness acts by both the face-threat recipients and the face-threat witnesses. Moreover, it attempted to identify the factors that caused impoliteness in intercultural…
Linguistic Uniscape: A Comparative Study of Universities in Thailand
This study examines the linguistic landscape ( ll ) of university campuses in Thailand and proposes the term “linguistic uniscape” ( lu ). It attempts to examine whether there is a significant difference in the code preference for signage between the public universities ( puu s) and the private universities ( pru s) in Thailand and examines the different social meanings of the signage at the puu s and at the pru s by using place semiotics ( ps ) …
The internationalisation of higher education in linguistic educationscapes in Thailand
Semiotic landscapes in Bangkok’s Chinatown as a tourist destination
The aims of this study were to investigate the semiotic landscapes (SLs) in Bangkok’s Chinatown from the social semiotic perspective, to identify the types of semiotic resources that make Bangkok’s Chinatown a tourist destination, and to examine tourists’ stances toward the SLs. In total, 108 tourists participated in this research, in which a qualitative analysis was mainly used. The results revealed that six types of semiotic resources merged to…
Verbal Humor and Impoliteness in Student-Teacher Relationships
This study of an incident involving a male Chinese university lecturer and two Thai learners of English as a foreign language (EFL) who were engaged in verbal humor in intercultural classroom communication examined whether two variables, namely the genders and roles of the metaparticipants, caused them to regard the verbal humor in question as an impoliteness act, as well as the metaparticipants’ metapragmatic evaluations regarding the humor. A f…
Thai EFL learners’ use of the discourse marker like in discourse marker combinations
Although Discourse marker (DM) combinations (DMCs) used by first language (L1) speakers of English have been studied, DMCs have not been examined in the field of interlanguage pragmatics. This research examined the use of the DM like in DMCs produced by Thai intermediate-level and advanced-level learners of English as a foreign language (EFL) in spoken interactions. In total, 80 Thai EFL participants were involved in the collection of naturally o…
Ritual frame indicating expressions used in requests in intercultural communication
The aim of this research was to identify whether the ritual frame indicating expression (RFIE) please was used by Thai intermediate-level learners of English as a foreign language (EFL) in requests in intercultural communication, as well as to determine whether the Thai intermediate-level EFL learners used any RFIEs in requests in intercultural communication. Dyadic and multiparty academic discussions between Thai university students and American…
Semiotic educationscapes in Thailand: Affective stance versus affective regime
Purpose Since little research has examined the interpretation of signage on campus, the purpose of this research is to examine international university students’ affective stances toward the semiotic educationscapes on campuses of both government universities (GUs) and private universities (PUs) in Thailand. Design/methodology/approach Three GU campuses and three PU campuses in Thailand were purposively chosen for this research. In total, 85 inte…
Conversational Humor in Intercultural Communication
This study identifies failed attempts at conversational humor that were either not appreciated or resulted in impoliteness as produced by English as a lingua franca (ELF) users from the Southeast Asian countries of Thailand, Indonesia, and Myanmar who were engaging in intercultural communication. Moreover, the factors that caused these failed attempts at conversational humor are discussed. Dyadic conversations using ELF that occurred in daily lif…
The Use of I Think as Different Types of Markers in English Conversations
This research investigated the use of I think as different types of markers by Thai learners of English as a foreign language (EFL) to determine whether the use of I think by Thai intermediate- and advanced-level EFL participants showed any significant differences. The types of markers and the functions of I think used by the Thai EFL participants were identified, as were their inappropriate uses of I think. In total, 72 Thai EFL participants wer…
Thai transgender people's English articulation in intercultural communication
This research used online focus group discussions involving five Thai transgender participants and participants with various gender identities and sexuality to examine Thai transgender people's articulations of gender, sexuality and senses of themselves. English was used as a lingua franca (ELF). A poststructuralist discourse analysis was used. The results illustrated that most Thai transgender participants were willing to articulate their gender…
Thai and international university students’ multilingual experiences and critical language awareness
Purpose This research aims to examine the multilingual experiences and the critical language awareness (CLA) of Thai and international university students who were enrolled in English programs at universities in Bangkok, Thailand. Design/methodology/approach In total, 45 student participants who were attending either public universities or private universities in Bangkok, Thailand, were involved in the present research. The participants had six n…
Pragmatic Marker Combinations: An Investigation of the Co-Occurrence with the Pragmatic Marker Well
This research examined the use of pragmatic marker combinations (PMCs) that co-occurred with the pragmatic marker (PM) well by both Chinese and Thai advanced-level learners of English as a foreign language (EFL). In total, 40 Chinese and 40 Thai participants were involved in this research. Dyadic English conversations were collected for the analysis. The results first illustrated that nine PMs co-occurred with the PM well. The Chinese and Thai pa…
Evaluating English-medium instruction through Q methodology: Insights from a business program
Scholars and practitioners have raised concerns regarding the implementation of English-medium instruction (EMI) in higher education, one of which relates to the complete lack of universal guidelines for quality assurance purposes. This study illustrates how the English-Medium Instruction Q Evaluation (EMI-QE), a systematic tool for evaluating EMI components in higher education programs, can be applied in practice. Following the principles of Q m…
Taking offense in ELF dyadic intercultural communication
This study first sought to explore the dynamic processes of offense in intercultural communication by 18 Asian university student participants from three Asian countries (China, Thailand, and Indonesia) using English as a lingua franca (ELF). It also examined the factors causing offense in intercultural communication between the Asian university student participants using ELF. Dyadic natural daily ELF conversations of pairs of participants from d…
Intercultural Communicative Competence between Chinese Tourists and Thai Citizens in Tourism
Since little research has been conducted on the issues in intercultural communication (IC) in tourism with multimodality, this study examined the intercultural communicative competence (ICC) of Chinese tourists and Thai citizens pertaining to tourism in Thailand. A total of 40 participants, comprising 20 Chinese tourists and 20 Thai citizens, participated in this research. Data collection was conducted through group discussions and a self-reflect…
The Fluid Identity Construction of Non-Thai Male English-User Teachers in Thailand
This research explores the construction of non-Thai male English-user teachers’ identities in Thailand, including their professional identities at work and their social identities in daily life. A total of seven non-Thai male English-user teacher participants were involved. Intersectionality was used to examine the intersecting factors that shaped the construction of non-Thai male English-user teachers’ identities. Post-structural discourse analy…
Linguistics (14 works) · Psychology (13 works) · Language, Discourse, Communication Strategies (12 works) · Philosophy (10 works) · EFL/ESL Teaching and Learning (9 works) · Intercultural communication (9 works) · Multilingual Education and Policy (7 works) · Philosophy (7 works) · Communication (6 works) · Discourse Analysis in Language Studies (6 works)