Khulekani Madlela
Biographic Data
| ID | 5227067 |
|---|---|
| NAME | Khulekani Madlela |
| GIVEN NAMES | Khulekani |
| FAMILY NAME | Madlela |
| SIGNATURE | MADLELA K |
| AFFILIATIONS | University of Pretoria |
| ORCID | 0000-0002-8614-2119 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 0 |
Visual Representations of Black Hair in Relaxer Advertisements
This article focuses on how the black body, particularly black women’s hair, is represented in advertisements for hair relaxers published in True Love, a South African magazine directed at black women. Using qualitative visual semiotic analysis, this article focuses on the process of dehumanisation through visual representation by paying attention to hair, a highly politicised subject in South Africa. In addition, using pre-group questionnaires a…
No prominent works on this page.
Visual Representations of Black Hair in Relaxer Advertisements
This article focuses on how the black body, particularly black women’s hair, is represented in advertisements for hair relaxers published in True Love, a South African magazine directed at black women. Using qualitative visual semiotic analysis, this article focuses on the process of dehumanisation through visual representation by paying attention to hair, a highly politicised subject in South Africa. In addition, using pre-group questionnaires a…
Advertising (1 work) · Anthropology (1 work) · Black african (1 work) · Black hair (1 work) · Black women (1 work) · Cultural Identity and Representation (1 work) · Dehumanization (1 work) · Focus group (1 work) · Gender Studies (1 work) · Gender, Feminism, and Media (1 work)